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Luxury Watch Websites Continue to Grow | WorldWatchReport Benchmark 2017
 
00:43
Don’t believe everything you read, social media is not replacing the role of the brand website. In fact, it remains an important hub of brand communications. See why last year marked a new record in traffic to luxury watch websites and learn more in our WorldWatchReport Benchmark: www.worldwatchreport.com
Views: 1294 Digital Luxury Group
Digital Advertising For Luxury Watch Brands On The Rise | WorldWatchReport Benchmark 2017
 
00:41
The new WorldWatchReport™ Benchmark has revealed that 20% of the traffic to luxury watch websites comes from advertising. Improving the quality of this traffic stands as one of the main digital challenges the industry is facing.   In the new WorldWatchReport™ Benchmark, Digital Luxury Group introduces, for the first time ever, a way for luxury and prestige watch brands to measure their digital performance versus the industry. With the unveiling of a detailed digital analytics benchmark specifically tailored to the watch industry, the report helps guide brands on their global activities. Uncovered in the latest version of the report is that on average, 1 out of 5 visits to a watch website now comes from advertising. But the quality of this traffic is limited; 95% of advertising sessions never reach the store locator, representing an important potential loss from a business standpoint. Get more insights by visiting www.worldwatchreport.com
When Passion Creates A New Social Media Record
 
02:53
Maurice Lacroix is the official watch partner of FC Barcelona football club. To build global brand awareness, increase brand engagement and generate purchase intent, Maurice Lacroix conceived a campaign composed of three phases: a handover event, the design of the Pontos S Extreme watches by the FC Barcelona players and the invitation to fans to design their own watch. As Maurice Lacroix's digital agency, Digital Luxury Group, activated the three phases of the campaign online across Maurice Lacroix’s social platforms (YouTube, Facebook, Twitter, Instagram, WeChat and Sina Weibo) with the aim to generate awareness and amplify the campaign thanks to user generated content.
Views: 1322 Digital Luxury Group
The impact of Social Media | WorldWatchReport Benchmark 2017
 
00:41
What is the impact Social Media has on selling more luxury watches? According to the new WorldWatchReport, social traffic has one of the highest purchase intents with 13% of social traffic heading to the store locator. In the new WorldWatchReport™ Benchmark, Digital Luxury Group introduces, for the first time ever, a way for luxury and prestige watch brands to measure their digital performance versus the industry. With the unveiling of a detailed digital analytics benchmark specifically tailored to the watch industry, the report helps guide brands on their global activities. Get more insights by visiting www.worldwatchreport.com
China Still On Top for Luxury Watchmakers | WorldWatchReport Benchmark 2017
 
00:41
Uncovered in the latest version of the report is that from a website traffic source market perspective, China has just now reached the level of the US, and within the next months is poised to surpass it. In the new WorldWatchReport™ Benchmark, Digital Luxury Group introduces, for the first time ever, a way for luxury and prestige watch brands to measure their digital performance versus the industry. With the unveiling of a detailed digital analytics benchmark specifically tailored to the watch industry, the report helps guide brands on their global activities. Get more insights by visiting www.worldwatchreport.com
When Passion Creates A New Social Media Record (Short Version)
 
00:50
Maurice Lacroix is the official watch partner of FC Barcelona football club. To build global brand awareness, increase brand engagement and generate purchase intent, Maurice Lacroix conceived a campaign composed of three phases: a handover event, the design of the Pontos S Extreme watches by the FC Barcelona players and the invitation to fans to design their own watch. As Maurice Lacroix's digital agency, Digital Luxury Group, activated the three phases of the campaign online across Maurice Lacroix’s social platforms (YouTube, Facebook, Twitter, Instagram, WeChat and Sina Weibo) with the aim to generate awareness and amplify the campaign thanks to user generated content.
Carl F. Bucherer -  A New Brand Image Powered By Digital
 
01:52
Digital Luxury Group partnered with luxury Swiss watchmaker Carl F. Bucherer, to guide the brand on the digital unveiling of its new image.
Views: 1517 Digital Luxury Group
Email is Grossly Underleveraged  | WorldWatchReport Benchmark 2017
 
00:49
Do you know which channel has the most impact on drive-to-store? It’s not Social, it’s not SEM, nor Display Advertising, but emailing. The latest findings from the WorldWatchReport reveal that over 14% of email traffic goes direct to store locator pages, representing a strong purchase intent. In the new WorldWatchReport™ Benchmark, Digital Luxury Group introduces, for the first time ever, a way for luxury and prestige watch brands to measure their digital performance versus the industry. With the unveiling of a detailed digital analytics benchmark specifically tailored to the watch industry, the report helps guide brands on their global activities. Get more insights by visiting www.worldwatchreport.com

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