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Videos uploaded by user “Merkle”
On the Cutting Edge with a Merkle Analytics Professional
 
03:52
Allen Dickson has been with Merkle's Analytics team for three years, and there's a reason he's sticking around. Our data-driven approach to marketing allows our marketing analysts to use the best tools to work for the best clients. What does that look and feel like for an analyst? It means using your left and right brain in a highly collaborative environment where data and analytics are valued highly. Contact us: https://www.merkleinc.com/contact Connect with us: https://twitter.com/MerkleCRM https://www.linkedin.com/company/7947/ https://www.facebook.com/merkleinc https://www.instagram.com/merkle_inc/
Views: 910 Merkle
How To Optimize for Voice Search
 
02:23
Voice Search is increasingly relevant in search engine optimization. Alexis Sanders, a SEO Account Manger with Merkle, outlines 4 tips to optimize for voice search. Contact us: https://www.merkleinc.com/contact Connect with us: https://twitter.com/MerkleCRM https://www.linkedin.com/company/7947/ https://www.facebook.com/merkleinc https://www.instagram.com/merkle_inc/
Views: 972 Merkle
Establishing Customer Equity - David Williams, CEO  | Merkle
 
03:23
Merkle's CEO David Williams discusses the concept of creating customer equity to drive shareholder value Contact us: https://www.merkleinc.com/contact Connect with us: https://twitter.com/MerkleCRM https://www.linkedin.com/company/7947/ https://www.facebook.com/merkleinc https://www.instagram.com/merkle_inc/
Views: 1979 Merkle
Addressable TV Today and Tomorrow
 
04:30
Andy Fisher, Merkle's Chief Analytics Officer, discusses the future of television. Contact us: https://www.merkleinc.com/contact Connect with us: https://twitter.com/MerkleCRM https://www.linkedin.com/company/7947/ https://www.facebook.com/merkleinc https://www.instagram.com/merkle_inc/
Views: 1312 Merkle
Merkle: Truth in Data, Proof in Performance
 
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At Merkle, we build more valuable customer relationships through personalized experiences. https://www.merkleinc.com Informed by analytics, powered by marketing technology and performance media resulting in loyalty and lifetime value. Last year, Merkle managed • Over $10 billion in marketing decisions. • Over 3.7 billion customer records in more than 150 marketing databases. • More than 50 billion records processed through customer data integration (CDI). • Over 10 billion personalized emails • Several billion direct mail pieces • Over $1.5 billion in global digital media See more at https://www.merkleinc.com Contact us: https://www.merkleinc.com/contact Connect with us: https://www.twitter.com/merkle https://www.linkedin.com/company/merkle/ https://www.facebook.com/merkleinc https://www.instagram.com/merkle/
Views: 1160 Merkle
Connected CRM: Implementing a Data-Driven, Customer-Centric Business Strategy
 
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How to optimize customer value in a big-data, digital world. Contact us: https://www.merkleinc.com/contact Connect with us: https://twitter.com/MerkleCRM https://www.linkedin.com/company/7947/ https://www.facebook.com/merkleinc https://www.instagram.com/merkle_inc/
Views: 836 Merkle
Addressable Customer Experience | Merkle
 
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See the Detailed Webinar Here: https://www.merkleinc.com/three-cs-addressable-customer-experience Download the Marketing Imperatives here: https://www.merkleinc.com/thought-leadership/marketing-imperatives With the widespread adoption of addressable audience platforms, it’s easier to reach customers than it ever has been. It is now possible to directly address ideal customers in the mid-funnel and deliver a personalized experience seamlessly across channels, driving next-level performance and stronger customer relationships. But the road there is challenging. The Marketing Imperatives outline what an organization must do to ensure that their customer experiences are effective, meaningful, and seamless. Download the free eBook: http://www2.merkleinc.com/YouTubeImperatives Contact us: https://www.merkleinc.com/contact Connect with us: https://twitter.com/MerkleCRM https://www.linkedin.com/company/7947/ https://www.facebook.com/merkleinc https://www.instagram.com/merkle/
Views: 7983 Merkle
Ad Calls Explained | Merkle
 
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https://www.merkleinc.com/blog/anatomy-ad-call When you browse a website, the site’s web server returns a bunch of code telling the browser what to display. Follow along the journey of how an ad call is actually processed. The anatomy of an ad call can be simple, or it can be an intricate process, a sort of dance between servers to deliver the right ad for the right price. Let’s say that you were on the Internet one evening looking to buy a new laptop. You browsed some websites, searched for laptops and studied a few, even put one in your cart at Amazon. But you got distracted before you finished a purchase and went to sleep. The next day, you wake up to check the news and notice that there is an ad from Amazon among the headlines on the website. This ad shows you laptops and maybe even the exact same laptop you had abandoned in your cart. How did this happen? How did Amazon know you would be at this website and manage to buy an ad space there showing you the exact same laptop you had been looking at just a few hours ago? It goes a little something like this: When you browse a website, the site’s web server returns a bunch of code telling the browser what to display. Within this code is a link, known as an ad tag. In its simplest form, the ad tag points to the publisher’s ad server, which looks inside itself to decide what ad to show. The server then returns that ad to the browser for you to see, and the process ends. We will ignore the third-party buyer ad server call for now. But more likely, the publisher’s ad server returns some code that points to what is called a supply-side platform, or SSP. A Sell-Side Platform is a technology provider which takes publisher ad inventory and makes it available for sale in an auction environment (aka “ad exchange”). As the ad inventory is made available in the ad exchange, additional signals such as the geographic location and anonymous user id info are exposed programmatically so that buyers can decide whether to bid for the ad opportunity. Leading SSPs include Rubicon, Pubmatic, AppNexus, and AOL Advertising. The browser now calls the SSP, which then starts what is called an auction on its own side, reaching out to and requesting bids from a number of demand sources. These demand sources could be demand-side platforms, or DSP, and/or ad networks. A Demand-Side Platform is a universal buying platform that listens to online ad auctions (aka “ad exchanges”) and makes decisions whether to buy ad inventory on behalf of buyer clients. Buyers, also known as Traders, utilize the Demand Side Platform to buy ad inventory that meets their purchase criteria, including: maximum bid, geographic location, time of day, and anonymous user behavioral info. DSPs respond to ad inventory opportunities in real-time, usually within 100 milliseconds of inventory offered for sale (aka “bid request”). The DSPs and ad networks look within their own sets of buyer relationships to find which ad they want to show to the user and how much they want to pay for it. Ad networks allow media buyers to outsource trading operations. Ad networks are companies that utilize DSPs and feature their own, deep in-house trading expertise. Instead of working with a DSP directly, a media buyer can work with an ad network which will use a DSP on the buyer’s behalf, often at a non-transparent price markup. DSPs may run another auction on their side to decide the most relevant ad and bid. The DSPs and ad networks then submit a bid back to the SSP. The SSP executes an auction to find the highest-paying ad and passes it back to the browser. The code passed back to the browser essentially functions as a redirect, and the browser now calls the winning DSP directly. The DSP sends back the code containing the ad it wants to show. The code is a redirect to the marketer’s ad server and the browser then calls the ad server. The ad server returns the actual creative and the ad is shown. Learn about this and more on the site for Merkle's latest book, The Rise of the Platform Marketer. Contact us: https://www.merkleinc.com/contact Connect with us: https://twitter.com/MerkleCRM https://www.linkedin.com/company/7947/ https://www.facebook.com/merkleinc https://www.instagram.com/merkle_inc/
Views: 1872 Merkle
B2B Marketing is Increasingly B2P – Business to People
 
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Marketing is increasingly B2P — business to people. B2B marketers must adapt to the new realities of the digital, addressable age. Contact us: https://www.merkleinc.com/contact Connect with us: https://twitter.com/MerkleCRM https://www.linkedin.com/company/7947/ https://www.facebook.com/merkleinc https://www.instagram.com/merkle_inc/
Views: 844 Merkle
Merkle - Marketing Budget Allocation
 
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Merkle's CEO David Williams discusses the concept of allocating marketing spend and focusing on acquisition Contact us: https://www.merkleinc.com/contact Connect with us: https://twitter.com/MerkleCRM https://www.linkedin.com/company/7947/ https://www.facebook.com/merkleinc https://www.instagram.com/merkle_inc/
Views: 482 Merkle
The Rise of the Platform Marketer
 
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Performance marketing with Google, Facebook, and Twitter, plus the latest high growth digital advertising platforms. Craig Dempster, EVP and Digital Agency Group Leader at Merkle, discusses the book and why he and John Lee, EVP and Chief Strategy Officer at Merkle, decided to write it. www.platformmarketer.com Contact us: https://www.merkleinc.com/contact Connect with us: https://twitter.com/MerkleCRM https://www.linkedin.com/company/7947/ https://www.facebook.com/merkleinc https://www.instagram.com/merkle_inc/
Views: 669 Merkle
What is Integrated Media Optimization (IMO)? | Merkle
 
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Learn more and download the white paper here: https://www.merkleinc.com/imo Craig Dempster discusses the Integrated Media Optimization (IMO), the driving force behind IMO, and how to start using IMO in your business. Contact us: https://www.merkleinc.com/contact Connect with us: https://twitter.com/MerkleCRM https://www.linkedin.com/company/7947/ https://www.facebook.com/merkleinc https://www.instagram.com/merkle_inc/
Views: 1230 Merkle
The Strategy Behind Customer Centric Experiences
 
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Contact us: https://www.merkleinc.com/contact Connect with us: https://twitter.com/MerkleCRM https://www.linkedin.com/company/7947/ https://www.facebook.com/merkleinc https://www.instagram.com/merkle_inc/
Views: 1149 Merkle
What is a Marketing Cloud Platform & What are the Challenges? | Merkle
 
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Find the blog post here: https://www.merkleinc.com/blog/marketing-cloud-platform-architecture-trends-support-digital So, what is a marketing cloud platform? They’re an integrated set of platforms used by the business to execute multi-channel marketing campaigns and personalized user and customer experiences. It’s a collection of platforms, usually content management for managing website content without the need of IT, web analytics tool for measuring website traffic, decision orchestration platform, which is your personalization platform, a data management platform, which allows you to collect offline and online data for segmentation, [and] the fifth package is campaign management. Why are companies investing millions on these packages? In the old days, people used to build [their] own solutions in the financial/manufacturing world. They used to also buy best-of-breed and integrate them. Everyone’s found out that it’s very expensive and time-consuming to build or integrate these solutions, so moving toward where these marketing cloud packages provide the same capabilities in terms of integration across all the different platforms, and you're not required to do these integrations. What are some of the technical challenges with these platforms? A lot of customers don’t understand how these packages work together. IT, who’s responsible for implementing some of these platforms, understand only limited capabilities and don’t understand how to enable these integrations. What are some of the business challenges with these platforms? As we know, each [of the] applications are typically used in silos, and since each of these groups are independent of each other, it’s important to have a governance committee that ties all the different groups together to orchestrate these cross-channel experiences. This way, they no longer act as independent solutions. They are now an integrated marketing cloud platform solution, which allows you to target off of all the different channels so that a customer's getting consistent content regardless of what channel they’re interacting with. If you have any questions, please contact me at [email protected] Thank you. Contact us: https://www.merkleinc.com/contact Connect with us: https://twitter.com/MerkleCRM https://www.linkedin.com/company/7947/ https://www.facebook.com/merkleinc https://www.instagram.com/merkle_inc/
Views: 341 Merkle
Teaching in Nepal
 
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Contact us: https://www.merkleinc.com/contact Connect with us: https://twitter.com/MerkleCRM https://www.linkedin.com/company/7947/ https://www.facebook.com/merkleinc https://www.instagram.com/merkle_inc/
Views: 316 Merkle
How Virtual Reality is Changing the Future of Immersive Marketing
 
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Contact us: https://www.merkleinc.com/contact Connect with us: https://twitter.com/MerkleCRM https://www.linkedin.com/company/7947/ https://www.facebook.com/merkleinc https://www.instagram.com/merkle_inc/
Views: 334 Merkle
#MerkleProud – Columbia
 
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Contact us: https://www.merkleinc.com/contact Connect with us: https://twitter.com/MerkleCRM https://www.linkedin.com/company/7947/ https://www.facebook.com/merkleinc https://www.instagram.com/merkle_inc/
Views: 2109 Merkle
#MerkleProud – Pittsburgh
 
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Contact us: https://www.merkleinc.com/contact Connect with us: https://twitter.com/MerkleCRM https://www.linkedin.com/company/7947/ https://www.facebook.com/merkleinc https://www.instagram.com/merkle_inc/
Views: 393 Merkle
Amazon Marketing: 3 Tips to Sell and Promote Products on Amazon | Merkle
 
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Learn about our Amazon Marketing Services here: https://www.merkleinc.com/what-we-do/amazon-and-eretail To learn more, download our guide to advertising on Amazon, the Merkle Amazon Ads Playbook, here: http://bit.ly/2GrwJaI and view our webinar on-demand here: http://bit.ly/2wQJ8FB With 300 million active customers and counting, e-commerce giant Amazon is one of the first stops for online shoppers in the U.S. Competitive pricing and fast shipping make it an appealing option for easy one-stop shopping. There’s no question that Amazon will be an integral piece of advertisers’ digital marketing plans for years to come. eMarketer predicts that Amazon U.S. ad revenues in 2018 will total $2.35 billion, marking a 110% increase in just two years. For retailers relatively new to advertising on Amazon, there is a lot of knowledge to gain if they are looking to edge out their competitors. In this video, Merkle shares best practices for Amazon’s key ad offerings, covering everything from basic set-up details to more advanced strategies. These tips will show you: How to optimize product page data to appear on relevant search queries and drive conversions Proven methods for effectively managing ad campaigns as a vendor on Amazon Marketing Services or a third-party seller Running display programs through the Amazon Advertising Platform or Amazon Media Group Contact us: https://www.merkleinc.com/contact Connect with us: https://www.twitter.com/merkle https://www.linkedin.com/company/merkle/ https://www.facebook.com/merkleinc https://www.instagram.com/merkle/
Views: 310 Merkle
CRM 2.0 Strategy - David Williams, CEO | Merkle
 
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Merkle's CEO David Williams discusses the CRM 2.0, Digital Marketing, Integrated Customer Marketing, Marketing Currencies, and how CRM offers business a competitive advantage. Contact us: https://www.merkleinc.com/contact Connect with us: https://twitter.com/MerkleCRM https://www.linkedin.com/company/7947/ https://www.facebook.com/merkleinc https://www.instagram.com/merkle_inc/
Views: 1574 Merkle
Merkle - Changes Driving Marketing
 
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Merkle's CEO David Williams discusses fundamental changes driving changes in the marketing landscape and how this shapes competitive advanttage Contact us: https://www.merkleinc.com/contact Connect with us: https://twitter.com/MerkleCRM https://www.linkedin.com/company/7947/ https://www.facebook.com/merkleinc https://www.instagram.com/merkle_inc/
Views: 529 Merkle
What Does People-Based Marketing Mean to You? | Merkle
 
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Contact us: https://www.merkleinc.com/contact Connect with us: https://twitter.com/MerkleCRM https://www.linkedin.com/company/7947/ https://www.facebook.com/merkleinc https://www.instagram.com/merkle/
Views: 223 Merkle
Baidu Brand Zone
 
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Dalton Dorné Contact us: https://www.merkleinc.com/contact Connect with us: https://twitter.com/MerkleCRM https://www.linkedin.com/company/7947/ https://www.facebook.com/merkleinc https://www.instagram.com/merkle_inc/
Views: 263 Merkle
Women in Leadership: Cathie Black
 
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On January 14, 2015 in New York City, Merkle welcomed Cathie Black, celebrated publisher, businesswoman and writer to address attendees at the first event planned in the series this year. The speaker series, which is one element of Merkle’s Women in Leadership program, started out as an internal initiative that Merkle is now extending to include Merkle clients and industry peers. Contact us: https://www.merkleinc.com/contact Connect with us: https://twitter.com/MerkleCRM https://www.linkedin.com/company/7947/ https://www.facebook.com/merkleinc https://www.instagram.com/merkle_inc/
Views: 273 Merkle
EmblemHealth
 
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EmblemHealth is a key New York healthcare payor selling Medicare and New York State of Health plans directly to consumers. Under the Affordable Care Act, there is a limited Open Enrollment period to attract new members who sign up for the Health Insurance Exchange; similarly, there is a limited annual enrollment period for Medicare. EmblemHealth works with Merkle to make the most of this crucial fixed period as 80 % of new Medicare and Exchange members are enrolled in Q4. Using an approach grounded in data and analytic models, EmblemHealth drove impressive results in 2016. Data informed every decision behind spend, channel, and creative. Media mix optimization models helped determined what is most effective for different segments and informed spend allocation to drive stronger results. Through continuous optimization, the campaign grew more efficient every day. Contact us: https://www.merkleinc.com/contact Connect with us: https://twitter.com/MerkleCRM https://www.linkedin.com/company/7947/ https://www.facebook.com/merkleinc https://www.instagram.com/merkle_inc/
Views: 1206 Merkle
Introduction to the 2012 Merkle CRM Executive Summit
 
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Merkle EVP & CMO Craig Dempster introduces the 2012 Merkle CRM Executive Summit. Contact us: https://www.merkleinc.com/contact Connect with us: https://twitter.com/MerkleCRM https://www.linkedin.com/company/7947/ https://www.facebook.com/merkleinc https://www.instagram.com/merkle_inc/
Views: 569 Merkle
Merkle - The Role of Marketing in the Enterprise
 
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Merkle's CEO David Williams discusses the role of marketing within the enterprise Contact us: https://www.merkleinc.com/contact Connect with us: https://twitter.com/MerkleCRM https://www.linkedin.com/company/7947/ https://www.facebook.com/merkleinc https://www.instagram.com/merkle_inc/
Views: 302 Merkle
Merkle - Marketing Transformed
 
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Merkle's CEO David Williams discusses how the digital revolution is fundamentally transforming marketing Contact us: https://www.merkleinc.com/contact Connect with us: https://twitter.com/MerkleCRM https://www.linkedin.com/company/7947/ https://www.facebook.com/merkleinc https://www.instagram.com/merkle_inc/
Views: 410 Merkle
Campaign vs. Interaction Management
 
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Zimm Zimmerman, VP of Personalization, describes the differences between campaign and interaction management. Contact us: https://www.merkleinc.com/contact Connect with us: https://twitter.com/MerkleCRM https://www.linkedin.com/company/7947/ https://www.facebook.com/merkleinc https://www.instagram.com/merkle_inc/
Views: 325 Merkle
What Makes Millennials Tick?
 
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Do you really know how to market to millennials? Watch our full webinar here:https://www.merkleinc.com/news-and-events/webinars/what-makes-millennials-tick There is no question that in the age of the customer, marketers are expected to be customer obsessed. Millennials have grown up in the digital age and have come to expect consistent, high-value, personalized digital experiences. This has led the entire industry to be fixated on reaching millennials in a meaningful way and sustaining those relationships — after all, they represent $200 billion in buying power. So what is the industry saying about this hyped, economically powerful generation? We know who they are. A commonly referenced research report, titled “15 Economic Facts about Millennials, conducted by the U.S. Government (2014), identifies this generation as Americans ages 18 to 34. The report notes that this generation is the largest, most diverse age group to date, they have advanced education but have been one of the last generations to recover from the recession and thus carry more debt, and they value family and community but are drifting away from traditional institutions — political, religious, and cultural. They are getting married later in life compared to previous generations and are less likely to own a home as a young adult (likely due to debt issues). But you likely know this — marketing blogs and journals abound with infographics and thought pieces full of similar information. How well do marketers really know "Generation Selfie"We know what they do. The Pew Report (2014), Millennials in Adulthood, brings to light that millennials were born into a “connected” world. They are the “digital natives.” Being hardwired with their smartphones and other devices means millennials can connect their two worlds: one real and one virtual. Not surprisingly, they are the most avid users. For example, 81% of millennials are on Facebook, where their generation’s median friend count is 250 — far higher than that of older age groups (these digital generation gaps have narrowed somewhat in recent years). Millennials are also distinctive in how they place themselves at the center of self-created digital networks. Fully 55% have posted a selfie on a social media site; no other generation is nearly as inclined to do this. We know how they view the world. Millennials are portrayed as the most individualistic generation that has ever lived — the generation that’s replaced “rules are made to be broken” with “there are no rules.” Two leading New York Times columnists coined the generation the “The Self(ie) Generation” and even went as far as coining this era as the “The Age of Individualism.” Opinion pieces and behavioral research studies have supported this idea of millennial individualism, claiming they’re less social and more focused on themselves than past generations. The conventional wisdom is millennials are determined to be who they want to be as individuals, the opinions of others be damned. Is this the full picture? We have a demographic, behavioral, and attitudinal understanding of millennials — we should be good to go, right? While this research offers a thorough perspective about how they act and view themselves, it completely neglects an entire category of data — and it’s the most critical to persuade them to purchase. If we want to be truly customer focused and relevant in our marketing messaging, it’s crucial that we go beyond what they do and how they feel to discover why they act. We must understand the personal relevance within the buying process — the subconscious motivational level that the audience themselves may not be aware of. Forrester Wave praised Merkle's application of behavioral psychology in a recent reportTo solve for this need, Merkle utilizes Neuroanalytics, which uses a combination of cognitive psychology (laddering) and advanced analytics to understand and quantify both the rational and non-rational decision-making factors that go into a purchase. By moving past self-reported attitudes and uncovering the deep-seated psychological motivators, researchers can map out a consumer’s instantaneous and subconscious thought pattern and measure its statistical relevance and accuracy — often discovering that the audience’s motivations are not what they seem. To understand the potential of Neuroanalytics, you have to see it in action. Join us for a Merkle Neuroanalytics webinar that will reveal “what makes millennials tick” in our study of the wearable technology category. We’ll compare and contrast millennials’ and non-millennials’ motivations to understand why they bought wearable tech, what it says about their larger priorities, and how marketers can leverage that insight to make a bigger impact with millennials. Contact us: https://www.merkleinc.com/contact Connect with us: https://twitter.com/MerkleCRM https://www.linkedin.com/company/7947/ https://www.facebook.com/merkleinc https://www.instagram.com/merkle_inc/
Views: 450 Merkle
Merkle’s Expansion into the European Market
 
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Thomas Byrne of Periscopix, a Merkle Company, discusses the recent acquisition and how it helps both companies create better customer experiences. Contact us: https://www.merkleinc.com/contact Connect with us: https://twitter.com/MerkleCRM https://www.linkedin.com/company/7947/ https://www.facebook.com/merkleinc https://www.instagram.com/merkle_inc/
Views: 94 Merkle
Industry Distribution and Challenges of Addressable TV
 
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Andy Fisher, Merkle's Chief Analytics Officer, discusses the future of television. Contact us: https://www.merkleinc.com/contact Connect with us: https://twitter.com/MerkleCRM https://www.linkedin.com/company/7947/ https://www.facebook.com/merkleinc https://www.instagram.com/merkle_inc/
Views: 222 Merkle
#MerkleProud – Chicago
 
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Contact us: https://www.merkleinc.com/contact Connect with us: https://twitter.com/MerkleCRM https://www.linkedin.com/company/7947/ https://www.facebook.com/merkleinc https://www.instagram.com/merkle_inc/
Views: 500 Merkle
How to Create and Measure Customer Value in the Digital Era | Merkle
 
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Today's customers and their interactions are hyper connected. When measuring real customer value, marketing organizations need to start focusing on the digital and social potential of their customers. They need to think about digital interaction journeys, and that means thinking just beyond the transactional customer lifetime value — also thinking about customer engagement value, customer influencer value, customer reference value, and most importantly customer digital interaction values. Contact us: https://www.merkleinc.com/contact Connect with us: https://twitter.com/MerkleCRM https://www.linkedin.com/company/7947/ https://www.facebook.com/merkleinc https://www.instagram.com/merkle_inc/
Views: 240 Merkle
Channel Optimization Strategies
 
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It is not until a company begins to employ optimization strategies that it sees a significant incremental lift in business value from combining foundational data, customer engagements, marketing analytics, and decision management. Contact us: https://www.merkleinc.com/contact Connect with us: https://twitter.com/MerkleCRM https://www.linkedin.com/company/7947/ https://www.facebook.com/merkleinc https://www.instagram.com/merkle_inc/
Views: 788 Merkle
Invitation to Merkle's 2014 CRM Executive Summit
 
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Craig Dempster, Chief Marketing Officer at Merkle, introduces the concepts of the Platform Marketer that will be covered at this year's CRM Executive Summit. www.merklesummit.com Contact us: https://www.merkleinc.com/contact Connect with us: https://twitter.com/MerkleCRM https://www.linkedin.com/company/7947/ https://www.facebook.com/merkleinc https://www.instagram.com/merkle_inc/
Views: 174 Merkle
Anatomy of an Identity
 
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An identity graph consists of 3 main parts: Terrestrial, Device and Digital Identity. Each of these parts encompasses a specific set of identity attributes. This is a highlighted segment from The Rise of the Platform Marketer: Performance Marketing with Google, Facebook, and Twitter, Plus the Latest High-Growth Digital Advertising Platforms. Today’s landscape of digital audience platforms, extensive customer data, and high-powered marketing technology creates an incredible opportunity for marketers to identify, target, and convert high-value customers in a systematic, profitable manner. www.platformmarketer.com Contact us: https://www.merkleinc.com/contact Connect with us: https://twitter.com/MerkleCRM https://www.linkedin.com/company/7947/ https://www.facebook.com/merkleinc https://www.instagram.com/merkle_inc/
Views: 963 Merkle
TV Marketing: 7 Strategies for Driving TV Tune-in
 
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Read the blog: https://www.merkleinc.com/blog/7-strategies-driving-tv-tune See the webinar: https://www.merkleinc.com/news-and-events/webinars/2016/7-strategies-driving-tv-tune TV networks are facing both a challenge and an opportunity brought about by a wealth of must-watch quality content and viewer's unprecedented freedom of which device and channel to view their favorite show. In this highly competitive and complicated environment, TV networks are beginning to change their marketing strategies, moving from the brand marketing approach, that they have known for so long, in favor of a direct response approach. Here are the seven strategies needed to make that transition a success. To learn more about how these strategies are driving competitive advantage for TV networks, watch Merkle's on-demand webinar, "7 Strategies For Driving TV Tune-in.” The webinar walks attendees through the challenges many TV networks have faced in adopting a direct-response approach to their tune-in campaigns, and describes the solutions now available for overcoming those obstacles. Contact us: https://www.merkleinc.com/contact Connect with us: https://twitter.com/MerkleCRM https://www.linkedin.com/company/7947/ https://www.facebook.com/merkleinc https://www.instagram.com/merkle/
Views: 2174 Merkle
Merkle Innovation Cloud | Merkle
 
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Hi, my name is Chris Crichton, Vice President from our Solutions Team. Almost all of our clients are looking for ways to mature their marketing and move towards people-based marketing, but they're not quite sure how or where to start. Many of them have already purchased the entire Adobe stack, but maybe aren't getting the value out of it that they expected. Or they have a list of disparate tools and aren't quite sure how to integrate them. The Merkle Innovation Cloud allows us to demonstrate how Merkle can use data and these marketing cloud technologies to power the cross-channel customer experience in a real lab environment. The Merkle Innovation Cloud brings the art of the possible to life. To learn more, please contact [email protected] See the full blog post at https://www.merkleinc.com/blog/what-merkle-innovation-cloud Contact us: https://www.merkleinc.com/contact Connect with us: https://twitter.com/MerkleCRM https://www.linkedin.com/company/7947/ https://www.facebook.com/merkleinc https://www.instagram.com/merkle_inc/
Views: 198 Merkle
Webinar Preview: Digital Marketing Report Q1 2018 | Merkle
 
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View the webinar here: http://bit.ly/2kInESC Download the Report here: http://bit.ly/2LIVtz7 The Q1 report and webinar will feature a wealth of familiar benchmark metrics as well as analysis on topics such as: Google, Facebook, Amazon, and other platform updates Growth trends across channels, devices, and ad formats Key developments impacting performance across digital channels Since its launch in 2011, Merkle's quarterly Digital Marketing Report (DMR) has become one of the most highly regarded and frequently cited reports in the digital marketing industry. Here's what you can expect to find: Download the Q1 report to learn about: Whether search advertisers continue to see unusually high CPC increases for their brand keywords. How Facebook ad spend has weathered recent headlines about the social media platform. If investment in Amazon ads has sustained its impressive growth rates. What factors drove a slowdown in organic search visit growth for the quarter. How search product ads have seen a resurgence in growth for both Google and Bing. Contact us: https://www.merkleinc.com/contact Connect with us: https://www.twitter.com/merkle https://www.linkedin.com/company/merkle/ https://www.facebook.com/merkleinc https://www.instagram.com/merkle/
Views: 81 Merkle
Flash to HTML5
 
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This video explains why converting content from Flash to HTML5 is the path forward. Visit the blog at https://www.merkleinc.com/thought-leadership/blogs Contact us: https://www.merkleinc.com/contact Connect with us: https://twitter.com/MerkleCRM https://www.linkedin.com/company/7947/ https://www.facebook.com/merkleinc https://www.instagram.com/merkle/
Views: 4814 Merkle
Using Social Media Targetability for Customer Acquisition
 
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Patrick Hounsell discusses how the rise of addressable audience platforms and social media give brands more opportunities to target the right customers. Contact us: https://www.merkleinc.com/contact Connect with us: https://twitter.com/MerkleCRM https://www.linkedin.com/company/7947/ https://www.facebook.com/merkleinc https://www.instagram.com/merkle_inc/
Views: 166 Merkle
Facebook's Data Privacy Changes and What Marketers Need to Know | Webinar | Merkle
 
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Review the timeline of data privacy changes that Facebook announced in 2018. View the Full Webinar Here: http://bit.ly/2rJfr4s Key Takeaways: Understand what those data privacy changes mean for you and your organization. Get your questions answered! A lot has happened recently to cause abrupt changes in how Facebook handles the personal data of its more than 2 billion users. Because of the scale and reach of Facebook, any changes the social network makes are bound to have massive implications for the brands that leverage the platform to reach their customers. This webinar will help you better understand the changes imposed by Facebook, how your marketing organization can manage their implications, and the timeline of shifts that will be unfolding. Contact us: https://www.merkleinc.com/contact Connect with us: https://www.twitter.com/merkle https://www.linkedin.com/company/merkle/ https://www.facebook.com/merkleinc https://www.instagram.com/merkle/
Views: 50 Merkle
2018 Bracket Challenge Giveaway - Win $1000 Using Analytics! | Merkle
 
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https://www.merkleinc.com/bracketlytics. Predict the outcome of this year's men's basketball bracket challenge using analytics and WIN! We're offering $1000 and a paid analytics internship at Merkle to the winning entry. Inspired by the 2018 men’s college basketball tournament, Merkle’s Bracket-lytics Challenge is a model-based tournament prediction competition where students go head-to-head for a chance to win an analytics internship at a Merkle office and $1,000 in cash. As an individual or team (of up to 4 students), build a model to predict the winners of the tournament and you'll be awarded points along the way by selecting winners of each round. The entry with the most accumulated points at the end of the tournament series will win the challenge! Competition Timeline: January 8 - March 13, 2018: Register for Merkle's Bracket-lytics Challenge by selecting the Register Now button at https://www.merkleinc.com/bracketlytics March 11-13, 2018: After registering, enter your picks on this page and then email a write-up of your model to [email protected] before the games begin on March 13. Using a Word document or Powerpoint presentation, the write-up will validate your model and should include the factors you used to build it (i.e. home-court advantage, hot and cold streaks, etc.) April 3, 2018: Winners will be on Merkle’s blog. Prize Details: The winner will receive a 13-week internship at a Merkle office location in the United States, plus $1,000 in cash. The Rules The challenge is open to students of a United States-based university or college who are 18 years of age or older and have a valid .edu email address. Each team entry can consist of one to four students and may only submit a maximum of one entry. The awarded internship is a 10-week engagement for each winning team member(s) at a Merkle Americas office location. The cash prize of $1,000 will be split amongst winning team member(s). The challenge is not endorsed by, associated with, or sponsored by, the National Collegiate Athletic Association (NCAA). This challenge is devised as a non-gambling promotion and is intended solely for entertainment purposes. If you register before February 1, 2018, a preliminary data set will be provided to help you begin creating your models. A complete data set will be provided to all registrants on March 11, 2018 after Selection Sunday. You are free to use other data sets provided they comply with competition rules. Contact us: https://www.merkleinc.com/contact Connect with us: https://twitter.com/merkle https://www.linkedin.com/company/7947/ https://www.facebook.com/merkleinc https://www.instagram.com/merkle/
Views: 102 Merkle
B2B’s Shift to Leverage One-to-One Communication
 
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Dave Paulus discusses how addressable media has enabled one-to-one conversations in the B2B space, allowing companies to target specific people in B2B sales. Contact us: https://www.merkleinc.com/contact Connect with us: https://twitter.com/MerkleCRM https://www.linkedin.com/company/7947/ https://www.facebook.com/merkleinc https://www.instagram.com/merkle_inc/
Views: 121 Merkle
6 Insights from the Merkle Summit
 
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Merkle's 2015 Performance Marketing Executive Summit featured great presentations and discussions about industry trends and topics. Here are 6 insights. http://merklesummit.com/ Contact us: https://www.merkleinc.com/contact Connect with us: https://twitter.com/MerkleCRM https://www.linkedin.com/company/7947/ https://www.facebook.com/merkleinc https://www.instagram.com/merkle_inc/
Views: 240 Merkle
Insights Platform
 
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David Melnick, VP of Analytic Product Innovation at Merkle, explains how the Merkle Insights Platform transforms data into actionable insights to inform relevant marketing executions and enable measurement strategies. Contact us: https://www.merkleinc.com/contact Connect with us: https://twitter.com/MerkleCRM https://www.linkedin.com/company/7947/ https://www.facebook.com/merkleinc https://www.instagram.com/merkle_inc/
Views: 286 Merkle
Merkle - A New Breed of Agency Driven by Data
 
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Merkle Inc. represents a new breed of agency, one driven by big data to create highly personalized customer experiences that will take your brand to the next level. Contact us: https://www.merkleinc.com/contact Connect with us: https://twitter.com/MerkleCRM https://www.linkedin.com/company/7947/ https://www.facebook.com/merkleinc https://www.instagram.com/merkle_inc/
Views: 348 Merkle
Facebook Moves to Curtail Discrimination through Ethnic Affinities Targeting
 
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Facebook recently announced changes to ethnic affinity targeting on its platform. Andy Taylor, a Research Senior Manager at Merkle, explains the change and outlines some other ways that discrimination happens in advertising. Contact us: https://www.merkleinc.com/contact Connect with us: https://twitter.com/MerkleCRM https://www.linkedin.com/company/7947/ https://www.facebook.com/merkleinc https://www.instagram.com/merkle_inc/
Views: 171 Merkle
Choosing the Right Cross Channel Attribution for Your Nonprofit | Webinar | Merkle
 
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View the Full Webinar here: http://bit.ly/2JMuReq Key Takeaways Whether you are new to the world of attribution or a seasoned veteran, you will walk away with critical insights to determine if your measurement strategy is on target. Learn about: Defining the four phases of attribution Identifying which phase is right for your organization Recognizing potential pitfalls in the transition between phases Connect with us: https://www.twitter.com/merkle https://www.linkedin.com/company/merkle/ https://www.facebook.com/merkleinc https://www.instagram.com/merkle/
Views: 31 Merkle

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