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Videos uploaded by user “Eric Enge”
Semantic Search Changed SEO Forever - Here's Why
 
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Semantic search has revolutionized the way search works. What is it, and how does it affect SEO? In this episode of the popular Here's Why digital marketing video series, Stone Temple's Eric Enge explains some of the distinctive of semantic search and why it has made search easier for users. Brought to you by Stone Temple Digital Marketing https://www.stonetemple.com RESOURCES: Semantic Search and SEO: Everything You Need to Know https://www.stonetemple.com/semantic-search-and-seo-everything-you-need-to-know/ 31 Must-Know Stats About the Continuing Growth of Voice Commands with Smartphones https://www.stonetemple.com/mobile-voice-usage-trends/
Views: 8965 Eric Enge
Faceted Navigation SEO: Here's Why It Can Be Too Much of a Good Thing
 
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Faceted navigation is great for users on an ecommerce site, but it can cause thin content pages to multiply like rabbits. In this episode of the popular Here's Why digital marketing video series, Eric Enge explains what can go wrong with faceted navigation and SEO and how to prevent those problems. #digitalmarketing #marketingmonday #sitenavigation #facetednavigation #duplicatecontent #thincontent #seo SUBSCRIBE to our channel to get all our informative digital marketing videos! https://stonet.co/st-subscribe Brought to you by Stone Temple Digital Marketing https://www.stonetemple.com (now a part of Perficient Digital https://www.perficientdigital.com/) For a transcript and more resources, visit https://stonet.co/hw181ytb
Views: 18118 Eric Enge
Site Structure Matters for SEO - Here's Why!
 
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Subdomains, subfolders, and microsites: which is best for organizing the content of your website? In this episode of the popular Here's Why digital marketing video series, Stone Temple's Mark Traphagen asks Eric Enge to cover the pros and cons of each, especially from an SEO perspective. Brought to you by Stone Temple Digital Marketing https://www.stonetemple.com Resources: Everything You Need to Know About Subfolders, Subdomains, Microsites and SEO: https://www.stonetemple.com/subfolders-subdomains-microsites-and-seo/
Views: 11389 Eric Enge
Buzzsumo is More Awesome Than You Think: Here's Why
 
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For many marketers, Buzzsumo has become the go-to tool for evaluating how content performs on social media. But few know the full power of the site that goes far beyond measuring social engagement. In this episode of the popular Here's Why digital marketing video series, Stone Temple's Mark Traphagen takes you on a whirlwind tour of some of his favorite features in Buzzsumo, and shows you how it can help stimulate your content marketing juices. DISCLAIMER: Mark Traphagen, Eric Enge, and Stone Temple Consulting have no compensated business relationship with Buzzsumo or it's owner, Brandwatch. We just think Buzzsumo is awesome! Brought to you by Stone Temple Digital Marketing https://www.stonetemple.com RESOURCES: For a transcript and more resources, visit https://www.stonetemple.com/ Buzzsumo: http://buzzsumo.com/ Content, Shares, and Links: Insights from Analyzing 1 Million Articles: https://moz.com/blog/content-shares-and-links-insights-from-analyzing-1-million-articles
Views: 6694 Eric Enge
How to Implement Hreflang Tags- The Digital Marketing Classroom with Professor Enge
 
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Hreflang tags are useful when you have different versions of your web site targeted either for different languages or different countries. In this episode of The Digital Marketing Classroom, Eric will explain not only how to implement these tags, but why and when.
Views: 4817 Eric Enge
Here's Why You Need to Understand the Noindex SEO Tag
 
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If Google doesn't index a page, it can't show it as a search result. There may be times that you actually don't want Google to index some of your pages. And in this episode of "Here's Why" from Stone Temple Consulting, you'll learn why that is and how to do it. Links Mentioned: What Is Noindex and What Does It Do (with Google's Gary Illyes): http://stonet.co/google-noindex SEO Nightmare! When Noindex Goes Bad: http://stonet.co/noindex-gone-bad How to Implement the Noindex tag: http://stonet.co/noindex-howto
Views: 2635 Eric Enge
SEOs Already Know What Social Media Marketers Are Just Learning: Here's Why
 
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They say everything old is new again. Social media marketing is reeling from the chaos and crisis happening around major social platforms now. Could what SEO experienced a few years ago point the way to the future? In this episode of the popular Here's Why digital marketing video series, Stone Temple's Mark Traphagen explains the parallels between the crisis that nearly caused the fabled death of SEO a few years ago, and the upheavals happening right now in social media, and how the lessons learned by SEOs then can help social marketers survive and thrive today. Brought to you by Stone Temple Digital Marketing https://www.stonetemple.com RESOURCES: For a transcript and more resources, visit https://www.stonetemple.com/why-seos-already-know-what-social-media-marketers-are-just-learning-heres-why-168/ Social Media in 2018: Time to Grow Up or Get Out by Mark Traphagen: https://marketingland.com/social-media-2018-time-grow-get-236162
Views: 6723 Eric Enge
You Need to Get Pagination Right for SEO: Here's Why
 
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Looks like Mark has found a "unique" solution to the pagination problem. If search engines can't understand the pagination on your site, they're going to treat it like a stack of papers tossed into the air. The one that lands for a particular searcher may not be the one you intended. In this episode of the popular Here's Why digital marketing video series, Stone Temple's Eric Enge covers some of the most common SEO pitfalls with pagination and how to avoid falliing into them. Brought to you by Stone Temple Digital Marketing https://www.stonetemple.com RESOURCES: For a transcript and more resources, visit https://www.stonetemple.com/why-you-need-to-get-pagination-right-for-seo-heres-why-159/ Pagination Canonicalization and SEO: Your Technical Guide: https://www.stonetemple.com/pagination-canonicalization-seo-your-technical-guide/ Check out Next10x Conference: Mastering the Changing Digital Marketing Landscape: https://www.stonetemple.com/next10x-conference/
Views: 5509 Eric Enge
User Discovery Experience Is Now Vital to SEO: Here's Why
 
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Google is no longer just a search engine; it's a discovery engine as well. The question for brands and sites today is: are you worth discovering? In this episode of the popular Here's Why digital marketing video series, Eric Enge explains what a discovery engine is and why SEOs should be optimizing not just for keywords but as useful, valuable entities as well. #digitalmarketing #marketingmonday #googlesearch #searchengineoptimization #seo SUBSCRIBE to our channel to get all our informative digital marketing videos! https://stonet.co/st-subscribe For a transcript and more resources, visit https://stonet.co/hw202yt
Views: 2299 Eric Enge
Here's Why Anchor Content Is Key to Content Marketing Success
 
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In this episode of Here's Why, Art of SEO lead author Eric Enge explains why you need to invest in what I call anchor content if you want to be effective at content marketing. Need to apply this to your business? Talk to us! http://stonet.co/talk-to-stc Links Mentioned: 1.) Buzzsumo/Moz joint study on content that earns both links and social shares http://stonet.co/buzzsumosharing 2.) Chartbeat study: People don't read what they share http://ti.me/1UK4I2o 3.) Eric Enge's Anchor Content article http://stonet.co/anchor-content
Views: 3442 Eric Enge
You Too Can Earn Valuable Featured Snippets: Here's Why
 
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Google featured snippets boost your page above all the search results for a query, and they can drive significant traffic to your site. The good news: there are concrete steps you can take to make your content more likely to earn a featured snippet. In this episode of the popular Here's Why digital marketing video series, Eric Enge shares his observations on content most likely to earn a featured snippet, based on his tracking of over a million search queries for the past three years. #digitalmarketing #marketingmonday #googlesearch #searchengineoptimization #seo #featuredsnippets SUBSCRIBE to our channel to get all our informative digital marketing videos! https://stonet.co/st-subscribe For a transcript and more resources, visit https://stonet.co/hw200yt
Views: 2583 Eric Enge
Why Social Media Creates Link Building Opportunities: Here’s Why!
 
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Unfortunately, search engines don’t put much weight on social media as a provider of reliable ranking signals. But that doesn’t mean social media isn’t important to your SEO strategy. In this episode of the popular Here's Why digital marketing video series, Mark Traphagen explains how to use social media to increase your chances of earning natural links to your content page. This is part one in a three-part series on social media and SEO. #socialmediamarketing #digitalmarketing #searchengineoptimization SUBSCRIBE to our channel to get all our informative digital marketing videos! https://stonet.co/st-subscribe For a transcript and more resources, visit https://stonet.co/hw204yt
Views: 8167 Eric Enge
Page Speed Matters for SEO: Here's Why
 
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Can the speed at which your pages load really make a difference for your site? In this episode of the popular Here's Why digital marketing video series, our page speed expert John Dietrich makes the case for why you should try to improve page speed, and offers some tips on how to do it. SUBSCRIBE to our channel to get all our informative digital marketing videos! https://stonet.co/st-subscribe For a transcript and more resources, visit https://stonet.co/hw193yt
Views: 2525 Eric Enge
Your Facebook Strategy Must Change: Here's Why
 
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Content and social media marketing these days is a war for attention, and marketers have pulled every trick in the book to get it. Now Facebook has called them on it, and whether they realize it or not, done them a huge favor. In this episode of the popular Here's Why digital marketing video series, Stone Temple's Mark Traphagen explains why the big Facebook news feed change delivers some powerful and useful lessons for marketers. Brought to you by Stone Temple Digital Marketing https://www.stonetemple.com RESOURCES: For a transcript and more resources, visit https://www.stonetemple.com/why-your-facebook-strategy-must-change-heres-why-160/ Video Killed the Facebook Star: Why Facebook did an about face on video, and what we can learn from it: https://medium.com/marketing-and-entrepreneurship/video-killed-the-facebook-star-75ebd8b5dad9 Why You Need a Sustainable Competitive Advantage: https://www.stonetemple.com/why-you-need-a-sustainable-competitive-advantage-hw-92/
Views: 4380 Eric Enge
These 3 Social Media Strategies Will Boost Your SEO: Here's Why
 
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Does social media actually have an effect on SEO? The answer is: it can (but maybe not in the way you think!) In this episode of the popular Here's Why digital marketing video series, Mark Traphagen reveals three ways you can use social media to enhance your search optimization efforts. #digitalmarketing #marketingmonday #socialmedia #searchengineoptimization #seo SUBSCRIBE to our channel to get all our informative digital marketing videos! https://stonet.co/st-subscribe For a transcript and more resources, visit https://stonet.co/hw187yt
Views: 4725 Eric Enge
Log File Analysis Is Essential for SEO: Here's Why
 
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The Captain doesn't seem to understand what a starship captain's log is! But understanding the log files on you site is essential if you're an SEO. In this episode of the popular Here's Why digital marketing video series, Stone Temple's Eric Enge explains why Google is able to assess content quality at the massive scale of the web. Brought to you by Stone Temple Digital Marketing https://www.stonetemple.com RESOURCES: How Search Engines Analyze Web Pages for Search Rankings in 2017 https://www.stonetemple.com/how-search-engines-analyze-web-pages-for-search-rankings/
Views: 5001 Eric Enge
Search Ranking Studies Need Better Interpretation: Here's Why
 
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Many SEOs have become wary of search ranking factor studies based on correlations. Do they have any value? In this episode of the popular Here's Why digital marketing video series, Eric Enge explains why they do, IF you are willing to dig deeper and use good principles of data interpretation. #searchengineoptimization #digitalmarketing #analytics #datascience SUBSCRIBE to our channel to get all our informative digital marketing videos! https://stonet.co/st-subscribe For a transcript and more resources, visit https://stonet.co/hw197yt Here's Why is a production of digital marketing agency Stone Temple Consulting (http://www.stonetemple.com), now part of Perficient Digital.
Views: 1789 Eric Enge
Why Doesn't Google Index All of Twitter? - Here's Why with Mark & Eric
 
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Now that Google has full, real-time access to all of Twitter, they must be indexing every tweet in Google search, right? Wrong! In this video see the results of the Stone Temple Consulting study that looked on Google for 133,000 tweets from over 900 Twitter users. We gathered data on the level of indexation of tweets from those accounts in February 2015 (before the Google-Twitter deal) and again in June 2015 (after Google began to implement the new tweet access).  For the results, and for likely reasons why Google still isn’t indexing all of Twitter, watch this video. Get even more details on our study at http://stonet.co/GIndexT All other links mentioned: How Does Google Index Tweets Today? How the New Twitter Deal Will Impact SEO: http:stonet.co/GoogleTweetIndexing Tweets take flight in the Google app: http://googleblog.blogspot.in/2015/05/tweets-take-flight-in-google-app.html Newsletter: http://stonet.co/STCnews Twitter Usage Statistics: http://www.internetlivestats.com/twitter-statistics/ Here’s Why Archive Page: stonet.co/HeresWhyArchive
Views: 3924 Eric Enge
Here's Why Some SEO "Experts" are not Experts
 
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Since people realized that there was money to made in the business of Search Engine Optimization, many have self-proclaimed that they are experts or “gurus.” Some indeed have legitimate claims and practice white hat SEO, but just as many or more don’t. In this episode of Here’s Why, Mark & Eric will explain what to look for and how to spot these false experts. Find Mark's post about the 12 signs of a fake SEO "expert" at https://www.stonetemple.com/seo-experts-12-signs-they-are-not-the-experts-they-claim-to-be/
Views: 1956 Eric Enge
Hummingbird, Google Now, and the future of Search
 
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Hummingbird, Google Now, Secure Search, Deprecation of PageRank, the Rise of Google Plus, and more. What is behind all of these things, and where is search going? Watch this video to see what Danny Sullivan and Eric Enge think!
Views: Eric Enge
Here's Why SEO Takes Time
 
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Well done SEO can reap huge benefits for a site as it brings large amounts of highly targeted traffic to just the right landing pages. You can't blame a site owner for wanting that traffic as soon as possible but in reality, getting to those results can take a long time and its impossible to predict how long. Sometimes the change or correction to a site can bring dramatic results almost right away, but typically it can take many weeks or even months before improvement is seen. Therefore, anyone guaranteeing you quick results is frankly probably lying to you to get your business. In this episode of Here's Why, we will explain why it is that SEO takes time, but it's worth the wait.
Views: 2257 Eric Enge
How RankBrain Works: Google's Gary Illyes and Stone Temple's Eric Enge Discuss
 
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Google's Gary Illyes and Stone Temple's Eric Enge Discuss RankBrain and What It Does and Doesn't Do at Pubcon Las Vegas in 2016. For more information, please visit pubcon.com and stonetemple.com/pubcon-keynote-with-gary-illyes-and-eric-enge-virtual-keynote/ Republished with permission from Pubcon Transcript: Eric: Awesome. All right, so we're gonna jump right in. And one of the things I wanna talk about, because everybody loves to hear about it, is RankBrain. Gary: That's great. Okay. Eric: What is it? All right, I'll ask the question differently, what does it do? Gary: RankBrain is a machine learning algorithm, deep machine learning algorithm, basically layered neural networks, and is trying to predict what would be a better result from a given result set based on historical data. It looks at a bunch of signals but essentially it adjusts ranking based on the query. It works really, really well with queries that we've never seen before for most... Eric: So long-tail queries. Gary: Yeah, long-tail queries. We typically use, in ranking, data collected for specific queries to decide how to rank results for a specific query. But if the query is new, then we don't have that data yet and that's where RankBrain excels. It can make predictions based on similar queries from the past, how to rank results. Eric: So is that because it's doing lAnguage analysis? Is it doing historical query analysis? What's the kind of stuff that's... Gary: I think you're going too deep here. It's doing many things. Eric: Many things? Gary: Yeah. Eric: Well, can we get a list? Gary: You could. Although no, you can't. Eric: It was originally discussed like it was primarily focused on query analysis. That's what I thought the original indications that people gave about what it did. But it sounds like there may be some other elements to it as well. Gary: It has multiple elements...or looking at a query and trying to predict what...or looking at a query and similar queries from the past is the main thing that it's doing. Eric: So if we were to geek out on that for a moment, it's recognizing similarity of queries based on high-dimensional vector space analysis and the proximity of one query to another. You all got that, right? So it hasn't taken over the entire algorithm? Gary: No. I can probably say that it will never take over the whole algorithm or the core algorithm. It's one of the components that we have in ranking and it's really just one of the hundreds of signals that we have. Eric: So it's not involved in links or local search or spam analysis? Gary: No. They may use their own machine learning algorithms but RankBrain specifically is only focusing on re-ranking based on query similarities. Eric: Right, okay. And the algorithm has been very successful for you? Gary: Yeah. It quickly became the third most important algorithm that we have in ranking. Eric: That's great. Third most, that's like a big number. Gary: Yes. It is a big number. That's because we have tons of long-tail queries. Eric: I'm sorry. Gary: We have tons of long-tail queries. So it's quite easy to become the third most important when you are working on long-tail queries. Eric: So this relates to something I heard a long time ago, which is that a very large percentage of queries that Google gets every day have never been seen before. And at one point, I forget who it was, somebody said it was as high as 20% or 25%. Is that coming down over time or... Gary: I don't know the exact number now. Eric: But, okay, so if it's responsible for something like 20% of the queries are very long tail or first time ever seen, that actually would be a lot of queries that RankBrain is actually acting on potentially? Gary: Yeah. Eric: I also had a conversation with a Google spokesperson that I can't name, it wasn't you. And what he told me is that it isn't that RankBrain is only applied to certain queries, it's actually present all the time. It just only has an impact on certain queries, isn't it? Gary: Yeah. So if you think about it, RankBrain is part of the core algorithm. The core algorithm works on every single query and then the many components that we have in the core algorithm, we'll try to make a decision whether they should do something or not. RankBrain is one of those. It looks at the query and it decides that, "Okay, I have nothing to do here. It's already ranked pretty well, so I will not do anything." And in long-tail cases, it will make adjustments to the result set, the already ranked result set.
Views: 1130 Eric Enge
Social Media Is NOT a Search Ranking Factor: Here's Why
 
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Many marketers assume that social media is a search ranking factor for Google, and some even believe they've seen proof. In this episode of the popular Here's Why digital marketing video series, Stone Temple's Mark and Eric explain why it is highly unlikely that social is a direct ranking signal, but also how social is useful to your search efforts. Brought to you by Stone Temple Digital Marketing https://www.stonetemple.com RESOURCES: Does Social Media Affect SEO? https://www.stonetemple.com/googles-matt-cutts-understanding-social-identity-on-the-web-is-hard/ Stone Temple social media studies: https://www.stonetemple.com/all-our-social-media-seo-studies/
Views: 2641 Eric Enge
You Should Build Content Marketing Bridges: Here's Why
 
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The dismal truth is that most brand content marketing fails. It performs poorly because it can't bridge the gap between brand goals and prospect needs and desires. In this episode of the popular Here's Why digital marketing video series, Mark Traphagen shares how to build bridges to your target market with content marketing. #contentmarketing #digitalmarketing #branding SUBSCRIBE to our channel to get all our informative digital marketing videos! https://stonet.co/st-subscribe For a transcript and more resources, visit https://stonet.co/hw199yt
Views: 2332 Eric Enge
Schema Markup for SEO: Here's Why You Should Not Ignore It
 
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In order to understand the world around us, and to communicate our understanding to others, we apply schema. That is, we assign things to general classifications, such as animal, vegetable, or mineral. In this episode of the popular Here's Why digital marketing video series, Eric Enge and Mark Traphagen invite Stone Temple's Senior Director of Technical SEO, Mats Tolander, to explain how schema markup helps our SEO by helping search engines to better understand what's on our pages. Here's Why is sponsored by Stone Temple Consulting: http://www.stonetemple.com Subscribe to our YouTube Channel: https://www.youtube.com/user/stonetemplecons?sub_confirmation=1 Resources on Schema Markup: Google's introduction to structured data: https://developers.google.com/search/docs/guides/intro-structured-data Google's structured data documentation articles: https://developers.google.com/search/docs/data-types/articles Schema.org Official Site: http://schema.org
Views: 3624 Eric Enge
Why Machine Learning Is Revolutionizing Search
 
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In this week's episode of Here's Why, Mark Traphagen asks Stone Temple Consulting CEO, Eric Enge, to tell us why machine learning is such a revolution, and what it means for the future of search! Links Referenced: The Machine Learning Revolution: How It Works and Its Impact on SEO https://moz.com/blog/machine-learning-revolution The Stone Temple Twitter Engagement Preditor: http://www.retweetpredict.com/ Complete Here's Why video archive: http://www.stonet.co/HeresWhyArchive Mark: So Eric, before we dig into what machine learning is and how it will affect search and SEO, you told me that you've gone extra deep into this topic. Tell our viewers about that. Eric: Sure. When I realized just how big machine learning is becoming for Google and others, I decided I needed to know it from the inside out literally. So I enrolled in a university level course in machine learning and went on to start writing my own machine learning programs. One of those is actually included in the article I wrote for the Moz Blog. Mark: Okay, yeah, that's sure going deep. Speaking of your Moz article, you do a really thorough job of explaining what machine learning is and how it will impact SEO. Now can you summarize that for those viewing today? Eric: Sure, happy to do that. At a simple level, machine learning is a class of algorithms that enable computers to learn from a feedback loop of information. The computers then, in a sense, alter their own programming in response to what they learned. Mark: So what's an example of how that could be put to use? Eric: Well, one of the first applications that I learned about came out in an interview I did with Google's Peter Norvig back in 2011. Peter told me that when Google wanted to build Google Translate, they found examples of material on the web already translated into various languages, fed that into a machine learning algorithm, let the machine figure out the principals of translations between the various languages. Mark: Wow, that sounds incredibly complex. Eric: It was, but now in 2016, Google and other companies such as Apple, Microsoft, and Facebook are using machine learning for all kinds of applications. Mark: And you mentioned before that you created your own machine learning based program. Tell us about that. Eric: Well yes, I used what I learned in the course by Andrew Ng, I hope I pronounced that right, of Stanford University. And I used data from our own study of what causes engagement on Twitter combined with social authority metrics from Moz's Followerwonk tool to build the Twitter Engagement Predictor. Given the Followerwonk social authority of the tweeter and how many of the various features she or he has used in the tweet, things such as images and the like, the program predicts the probability of the tweet getting a retweet. Mark: Now let's move on to how machine learning is affecting SEO. Eric: Well, I think a prime concern at Google is the quality of search results. By that I mean when a user clicks through to a site from a Google result, how good and how satisfying is that result? Does it quickly and effectively give the user what he or she was looking for? Does it anticipate other related needs the user might have? Does it deliver all of that in a fast and easy to understand manner? Of course, quality of results has always been important to Google. What's different now is that I think they are using machine learning in things like the Penguin and Panda updates as well as other search quality algorithms to be able to better than ever really tell if a human would think a web page is the best possible result for their query. Mark: And the implications of that for anyone doing site SEO should be obvious, I would hope. Eric: Indeed. Now more than ever, you've got to be focused on user intent, related intentions the user might have, and identifying gaps in your content, and how your quality compares to your competitors for the same query, and how you're measuring and iterating page improvements for the future. Mark: Well, thanks, Eric. There is a lot more and I mean a lot more about how machine learning works and the practical implications for our SEO at your Moz article.
Views: 1952 Eric Enge
Are Links Still a Powerful Ranking Factor?
 
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In today’s post, I’m going to share new data on links as a ranking factor. This report will demonstrate the continuing importance that links play in rankings. In fact, I plan to share data that shows that all that talk of a decline in the importance of links as a ranking factor is grossly exaggerated. In fact, links remain amazingly powerful. Let’s dig in! Links Mentioned: New Stone Temple Consulting Link Ranking Study: http://stonet.co/link-study Moz Ranking Factors Study: https://moz.com/search-ranking-factors/correlations Searchmetrics Ranking Factors Study: http://www.searchmetrics.com/knowledge-base/ranking-factors/
Views: 4029 Eric Enge
Here’s Why eCommerce Sites Need Better SEO Tagging
 
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SEE OUR FULL STUDY ON ECOMMERCE SITE SEO! Go to http://stonet.co/ecommercebadseo In today's episode, Mark and Eric discuss the findings of their latest study: Do E-Commerce Sites Completely Mess Up Their SEO? Ecommerce SEO is a particular challenge. Why? Because some of the very features that make it easier for customers to navigate and filter products also can create nightmares of duplicate content that confuse search engines. There are various tagging schemes for preventing this (and Eric lists them in the video), but our study found that even major e-commerce sites often either don't implement the tags, or use them incorrectly. SEE OUR FULL STUDY ON ECOMMERCE SITE SEO! Go to http://stonet.co/ecommercebadseo
Views: 1991 Eric Enge
Social Media Marketers Need to Grow Up: Here's Why
 
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In recent months things got tougher for social media marketers. In an effort to crack down on rampant fraud, fake accounts, and fake news, social networks have restricted or eliminated many actions that marketers used to exploit. In this episode of the popular Here's Why digital marketing video series, Stone Temple's Mark Traphagen claims these changes are a good thing, because they will finally force social media marketers to grow up and have to act like REAL marketers, not hackers or tricksters. SUBSCRIBE to our channel to get all our informative digital marketing videos! https://stonet.co/st-subscribe RESOURCES: For a transcript and more resources, visit https://stonet.co/hw174yt Brought to you by Stone Temple Digital Marketing https://www.stonetemple.com
Views: 4888 Eric Enge
Why Bing Continues to Innovate as a Search Engine
 
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We spend a lot of time focused on innovations at Google, but we should never forget that one of the drivers of innovation is competition. In this episode of the popular Here's Why digital marketing video series, Eric Enge explains how Bing continues to drive innovation in search engine technology and application. #bing #searchengineoptimization #digitalmarketing SUBSCRIBE to our channel to get all our informative digital marketing videos! https://stonet.co/st-subscribe For a transcript and more resources, visit https://stonet.co/hw198yt
Views: 1865 Eric Enge
Content Marketing Works: Here's Why
 
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More companies than ever are using content marketing, but do we have any proof that it actually works? In this episode of the popular Here's Why digital marketing video series, Mark Traphagen shares some interesting stats from a study that show just how effective content marketing can be in bringing in and retaining customers. #contentmarketing #digitalmarketing #branding SUBSCRIBE to our channel to get all our informative digital marketing videos! https://stonet.co/st-subscribe For a transcript and more resources, visit https://stonet.co/hw201yt
Views: 2834 Eric Enge
Google's View of Your Keyword Relevance Matters: Here's Why
 
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In some ways, getting ranked in Google search is like being a contestant in our imaginary "Who Is Most Relevant?" game show. It's often not enough just to build a single great page with the "right answer." You have to show Google that your site is relevant for the topic in which you want to rank. In this episode of the popular Here's Why digital marketing video series, Stone Temple's Eric Enge explains one way to assess whether or not Google is likely to see your site as relevant for a topic, and how to calculate your chances that you might rank well for a keyword from that topic. Brought to you by Stone Temple Digital Marketing https://www.stonetemple.com RESOURCES: For a transcript and more resources, visit https://www.stonetemple.com/googles-view-of-keyword-relevance-matters-heres-why/ An Easy Way to See If Google Thinks Your Webpages are Keyword Relevant by Eric Enge: https://searchengineland.com/an-easy-way-to-see-if-google-thinks-your-webpages-are-keyword-relevant-292079 Do You Have a Shot at Ranking for That Phrase? By Eric Enge: https://searchengineland.com/shot-ranking-phrase-288663
Views: 20244 Eric Enge
Social Media ROI CAN Be Measured: Here's Why
 
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Good marketing includes careful measurement of your return on investment (ROI). But can you do that for social media? In this episode of the popular Here's Why digital marketing video series, Mark Traphagen shares what ROI looks like for social media campaigns, and gives tips on what to measure. #digitalmarketing #marketingmonday #socialmediamarketing #ROI SUBSCRIBE to our channel to get all our informative digital marketing videos! https://stonet.co/st-subscribe For a transcript and more resources, visit https://stonet.co/hw190yt
Views: 3592 Eric Enge
How to Implement a Rel=Canonical Link - The Digital Marketing Classroom with Professor Enge
 
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A Rel=Canonical link is intended to help you deal with certain types of duplicate content problems. In today's episode of The Digital Marketing Classroom, Eric Enge will explain when and how to properly use the link.
Views: 4059 Eric Enge
Google Featured Snippets Churn a Lot: Here's Why
 
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Mark can't decide which yogurt is best, so he's testing them all. In similar fashion, Google has to do a lot of testing to decide which source makes the best featured snippet for a given query. In this episode of the popular Here's Why digital marketing video series, Eric Enge reveals the results of his fascinating study showing how much Google churns the sources for its featured snippets in search. SUBSCRIBE to our channel to get all our informative digital marketing videos! https://stonet.co/st-subscribe Brought to you by Stone Temple Digital Marketing https://www.stonetemple.com (now a Perficient Digital company) RESOURCES: For a transcript and links to resources mentioned, visit https://stonet.co/hw185yt
Views: 1843 Eric Enge
Here's Why You Need to Understand Structured Data
 
06:45
Using structured data markup is a good way to help search engines find, understand and feature important information on your site. That means they can do a better job of helping the right people find you in search. A recent session at SMX Advanced in Seattle revealed a number of interesting innovations in the area of structured markup. In this episode, we'll fill you in on what those are. Link mentioned: What's New with Markup & Structured Data http://stonet.co/newmarkup
Views: 2014 Eric Enge
Here's Why One Little-Known Factor Can Explode Your Youtube Channel
 
05:56
Most guides to optimizing your videos for YouTube search cover the basics of video titles, descriptions, and tags. But we've discovered the most powerful YouTube ranking signal of all. In this episode of the popular Here's Why digital marketing video series, Stone Temple's Mark Traphagen explains why optimizing for just one often overlooked factor can blow up the reach of your YouTube channel. Brought to you by Stone Temple Digital Marketing https://www.stonetemple.com Resources: The Sense of Style: The Thinking Person's Guide to Writing in the 21st Century: https://www.amazon.com/Sense-Style-Thinking-Persons-Writing/dp/0143127799
Views: 5297 Eric Enge
Why Is a Personal Brand So Powerful? - Here's Why with Mark & Eric
 
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In this episode of Here's Why, Mark and Eric discuss how powerful personal branding can be. They explain why brands should not be afraid of putting real faces out in the world to represent them, and why they should not hide behind their logos. Check below for all references articles: 50 Faces in Everyday Objects http://stonet.co/1wxcVdO It’s Over: The Rise & Fall Of Google Authorship For Search Results http://stonet.co/AuthorshipDead Google Authorship May Be Dead, But Author Rank Is Not http://stonet.co/1wSOKc0 Why Your Brand Shouldn't Fear Assigning Authorship http://stonet.co/BrandAuthorship Personal Brand Punch: Why Your Brand Should Be Represented by Real People: http://stonet.co/PersonalPunch Why It’s Essential for Leaders to Embrace their Fear Factor http://stonet.co/1xl959k
Views: 1470 Eric Enge
Search Ranking Factors Are Constantly Changing: Here's Why
 
05:51
The top experts observing search ranking factors agree on one thing: the situation is more volatile than ever before. In this episode of the popular Here's Why digital marketing video series, Eric Enge shares insights from some of the most respected experimenters and testers in SEO. #digitalmarketing #marketingmonday #searchengineoptimization #googleranking factors #seo SUBSCRIBE to our channel to get all our informative digital marketing videos! https://stonet.co/st-subscribe For a transcript and more resources, visit https://stonet.co/hw189yt
Views: 4121 Eric Enge
Keyword Cannibalization and SEO: Here's Why It's Bad and How to Fix It!
 
05:14
Did you know you could be cannibalizing the SEO effectiveness of your site's important keywords? In this episode of the popular Here's Why digital marketing video series, Art of SEO lead author Eric Enge helps you understand what keyword cannibalization is, how to detect it, and why it matters for your SEO. Brought to you by Stone Temple Digital Marketing https://www.stonetemple.com RESOURCE: Keyword Cannibalization and SEO - What You Need to Know: https://www.stonetemple.com/keyword-cannibalization-and-seo-what-you-need-to-know/
Views: 5206 Eric Enge
SEO Is Not Going Away…But It Will Change: Here's Why!
 
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There are only a few ways you can kill a vampire, but many assume they've found the wooden stake in the heart of SEO. Supposedly more sophisticated search algorithms and the threat of new digital devices will soon do away with the need for search engine optimization In this episode of the popular Here's Why digital marketing video series, Stone Temple's Eric Enge explains why SEO is far fom dead, but also how it will change.  Brought to you by Stone Temple Digital Marketing https://www.stonetemple.com Transcript of this episode: why-seo-is-not-going-away-but-will-change-heres-why-155/ RESOURCES: Next10x: Mastering the Changing Digital Marketing Landscape (Conference May 2017): https://www.stonetemple.com/next10x-conference/
Views: 3208 Eric Enge
Meta data Matters for SEO: Here's Why
 
04:59
Metadata is easy to ignore, but it actually can help your pages get more clicks. In this episode of the popular Here's Why digital marketing video series, Art of SEO lead author Eric Enge helps you understand metadata and why it matters for your SEO. Brought to you by Stone Temple Digital Marketing https://www.stonetemple.com RESOURCE: The Value of Meta Information for SEO (And How to Use It): https://www.stonetemple.com/metadata-seo-value
Views: 2607 Eric Enge
Here’s Why The Art of SEO Has Changed Since 2009
 
04:51
Much has changed since the last edition of The Art of SEO was published back in 2009. There is one thing that hasn’t changed however; the complexity of Search Engine Optimization. In this episode of Here’s Why, Mark asks Stone Temple Consulting CEO and head author of the book Eric Enge, what has changed not only in the world of SEO since 2009, but digital marketing as a whole. Links Mentioned: The Art of SEO: Mastering Search Engine Optimization 3rd Edition: http://stonet.co/1FkPNpA Art of SEO Book: http://www.artofseobook.com/
Views: 2094 Eric Enge
Here's Why User Experience Matters
 
05:18
You can get bogged down trying to optimize for the hundreds of possible Google search ranking factors, but far better to spend your time on those we know matter. One of those is user experience. User experience is made up of things like page load speed, ease of navigation, related resources and more. In this video, Stone Temple's Mark and Eric help you understand why user experience is an SEO factor, and what you should do to improve it on your site. Brought to you by Stone Temple Digital Marketing https://www.stonetemple.com Resource: "UX, Content Quality and SEO" http://stonet.co/ux-wbf
Views: 2002 Eric Enge
Here’s Why You Need to Know FTC Regulations
 
06:35
Over the past few years the FTC has been releasing a series of enforceable guidelines for online advertisers, content producers, and social media users. The guidelines are meant to protect consumers from potential fraud or deceptive practices. Don’t let ignorance of Federal Trade Commission regulations for social media land you in Internet jail! In this episode of Here’s Why, Eric and Mark explain why you need to be up to date on FTC guidelines for social marketers!
Views: 1900 Eric Enge
Why You Should Think Mobile First
 
04:47
In this episode, we'll explain what the mobile first approach to web design means, and why you should consider adopting it! Links mentioned: https://www.stonetemple.com/everything-mobile-google-john-mueller-mariya-moeva/ Mark: So, Eric. In one of our virtual keynote live interviews with main Google staffers, you chatted with John Mueller and Mariya Moeva about all things mobile, including mobile-first mindset. So, that discussion started with defining what Google means by “mobile friendly.” Explain that if you would. Eric: Sure. Google Webmaster Trends analyst John Mueller told us that, to Google, mobile friendly means not only can users see the same content from your site on a mobile device, but they can have as good an experience with your site as they would on the desktop version. Mark: So, in other words, they shouldn’t feel like they have to switch over to a desktop version of your site to do whatever it is they want to do on your site. Eric: Right. That might be navigating to other content or pages on your site, the ability to buy something, easily finding related items, filling out a form, or any of the kinds of things people normally do on a desktop website. And of course, the content should be easy to read on a smaller mobile device. Mark: And John emphasized to us that, given the increasing number of people that either mostly or entirely access the web on mobile, site owners ought to be shifting to a mobile-first mindset. Now, what does that mean? Eric: Mobile-first means not just creating a mobile version of your desktop site, or even making your desktop site responsive to mobile devices, but thinking of your whole design from the mobile point of view. Mark: Okay. So, why would you do that? Eric: Well, first of all, as more and more web traffic moves to mobile devices, it just makes sense to give mobile priority, but there’s more to it than that. Thinking in terms of designing for mobile devices forces you to design more cleanly, more simply, in ways that will probably benefit your desktop users as well. On mobile, you’ve got to keep the user interface clear and direct because desktop gives you too much real estate to play with and allows for almost infinite number of bells and whistles that you can add to a site. Too many sites have become sloppy and difficult to use. Mobile first pushes us back to a better user experience, which means happier users. Mark: And happy users stay longer and come back again. Eric: Precisely. In fact, John Mueller told us that this is what Google is doing themselves. For many of their web products now, the engineers and designers actually start with the mobile mock-ups. Everything is designed, tested, and improved in a mobile format first. It’s only then that they adapt the design to desktop. Mark: So it really is a whole change in mindset. I mean, pretty cool that mobile first makes our sites not only better for an increasingly mobile world, but also better for all our users, even those on desktop.
Views: 3570 Eric Enge
Thematic Content Campaigns Rule - Here's Why
 
05:15
In the age of what Mark Schaeffer calls "Content Shock," content marketers are challenged with producing enough content to keep their audience, but without sacrificing quality. In this episode of their popular Here's Why digital marketing video series, Mark and Eric explain why taking a thematic approach might be the best way to address both of those challenges. Brought to you by Stone Temple Digital Marketing https://www.stonetemple.com
Views: 2423 Eric Enge
Here’s Why Influencer Relationships Matter
 
03:39
Building relationships with influencers can help take your marketing efforts to a new level. However if you try to rush the process you run the risk of coming off as spammy and insincere. In this episode of Here’s Why, Mark and Eric will explain why influencer relationships matter, how to obtain them, and how to make best use of them. Link Mentioned: https://www.stonetemple.com/how-to-build-a-relationship-with-an-influencer/
Views: 1551 Eric Enge
Here's Why You Need to Understand Rel Canonical Links
 
05:01
Uh oh! All three of our Musketeers claim to be the same person. What a mess! Sometimes Google finds itself in a similar dilemma. If you have very similar pages on your site, which is the real one that it should index? That is, which would be considered the canonical version of the page? In this video we explain why the rel=canonical tag can help search engines know which of your pages to rank. Links Mentioned: 1.) Virtual Keynote on SEO Tags with Google's Gary Illyes: http://stonet.co/seo-tags-vk 2.) Do E-commerce Sites Mess Up Their SEO? http://stonet.co/ecomm-canonical
Views: 1818 Eric Enge
Desktop vs Smartphone Matters for Your Marketing: Here’s Why!
 
04:32
Mark insists on having different conversations on different devices, and it's driving Eric nuts! But it's true that each of your marketing audiences may have their own preferences for viewing your content. In this episode of the popular Here's Why digital marketing video series, Stone Temple's Mark Traphagen shares recent research that shows people prefer to consume different kinds of content on different devices. Watch and learn how to meet your audience where they want to be met! Brought to you by Stone Temple Digital Marketing https://www.stonetemple.com Transcript of this episode and more resources: https://www.stonetemple.com/why-desktop-vs-smartphone-matters-for-your-marketing-heres-why-156/ RESOURCES: The Majority of Our Time Online Is Spent With These Two Categories: https://www.marketingcharts.com/digital-81428 Mobile vs. Desktop Usage: Mobile Grows, But Desktop Still a Big Player: https://www.stonetemple.com/mobile-vs-desktop-usage-mobile-grows-but-desktop-still-a-big-player/ Next10x: Mastering the Changing Landscape of Digital Marketing: https://www.stonetemple.com/next10x-conference/
Views: 14542 Eric Enge