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Marketing: Positioning, Differentiation, and Value Proposition
 
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An overview of marketing positioning, differentiation, and value proposition
Views: 70817 Brian K. McCarthy
Brand Messaging & Value Proposition
 
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Subscribe: https://www.youtube.com/c/BrianGJohnsonTV?sub_confirmation=1 Share this video: https://youtu.be/ymqnobv7plM Thinking about personal branding? Want to implement some brand strategies and tactics that can help you to stand out in a crowded market? In this video, I share strategies and tactics that have been used by big ad agencies to craft brand messaging for companies like Apple, Nike and KFC. Phrase like got milk, think different and finger lickin' good resulted in tremendous gains for the resected companies who took the time to leverage the power of brand messaging. A value proposition makes it EASY for those in your TARGET MARKET to understand why they should care. Check out what Steve Jobs had to say about being clear with a brand message. Dig it. B to the G Don’t just share your message. Stake your claim and amplify it! NEW VIDEOS: Wednesdays & Thursdays I share the very strategies, tactics and rituals that have generated job ending results for myself and countless students. More importantly, my methods have allowed me to impact others in a positive way and they can help you to do the same. Subscribe and join me! https://www.youtube.com/c/BrianGJohnsonTV?sub_confirmation=1
Views: 3760 Brian G Johnson TV
Strategyzer's Value Proposition Canvas Explained
 
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The Value Proposition Canvas allows you to design products and services that customers actually want. In this short video, we walk you through the tool and how it works. For more info, visit http://strategyzer.com Credit: Daniela Berto/Neue Big: Content Strategy and Production http://www.neuebig.com Lisa Cadamuro https://www.linkedin.com/in/lisacadamuro/ Jeanette Iris Mooney: Script Editing Maria Walnut: Concept, Creative Direction, Design www.studiomariawalnut.com Max Mörtl: Art Direction, Stop Motion Animation Direction www.maxmoertl.de Cris Wiegandt: Paper Craft Assistant https://www.criswiegandt.com Jimi Newport: 2D Animation https://bob74.myportfolio.com Julian Terbuyken: Music and Sound Design https://www.odoeje.de Alex Belcourt: Voice Narration Crafted and filmed in Berlin at Cris Wiegandt Studio. Special thanks to Björn Lefers for his contribution about the Audience/Script Analysis
Views: 309654 Strategyzer
5 Examples of Value Proposition You Wish You Had
 
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A value proposition is your opportunity to make a great first impression. That's why it's crucial to make sure you get it right. In this video, we'll run through 5 examples of value proposition that will give you a good sense of what a value proposition is and how to create a value proposition! READ 26 More Value Proposition Examples: ► https://www.impactbnd.com/blog/value-proposition-examples LEARN How to Write a Value Proposition: ►https://www.impactbnd.com/blog/3-steps-for-defining-a-winning-value-proposition DOWNLOAD the 2018 Inbound Marketing Strategy & Template: ► https://hubs.ly/H09_qJj0 Visit Our Website for honest and unfiltered advice, stories, strategies, and support: ► https://www.impactbnd.com Happy marketing!
Views: 11124 IMPACT
4 Steps To Create A Killer Value Proposition
 
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Have you wondered how to create a value proposition that actually sells? What about removing the barrier created by price? In your sales prospecting efforts, it's important to have a solid plan of attack. Improve your sales efforts by: * Defining value properly * Properly pinpointing the problem * Better storytelling * Conveying ROI (value) * Not getting stuck on feature bloat SUBSCRIBE TO DISCOVERORG http://bit.ly/2ioDC1C DISCOVERORG SOCIAL https://twitter.com/DiscoverOrg https://www.linkedin.com/company/discoverorg https://www.facebook.com/DiscoveryDB https://www.youtube.com/c/DiscoverorgLLC https://dorg.ly/instagram ADDITIONAL RESOURCES https://discoverorg.com/sales-and-marketing-tools-resource-center/?CPN=701160000012zTe WHAT IS DISCOVERORG? DiscoverOrg enables direct connections with key prospects, giving sales, marketing, and staffing pros the ability to find, connect, and sell their targeted prospects. REQUEST A PERSONALIZED DEMO https://discoverorg.com/schedule-demo-today/?CPN=701160000012zTe -~-~~-~~~-~~-~- Please watch: “About the DiscoverOrg Platform“ https://www.youtube.com/watch?v=rP1HapEWd-k&t=26s -~-~~-~~~-~~-~-
Views: 14581 DiscoverOrg
Branding: Nike & Apple Marketing Strategy
 
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Subscribe: https://www.youtube.com/c/BrianGJohnsonTV?sub_confirmation=1 What can we learn from Apple and Nike when it comes to marketing and branding? Share this video: https://youtu.be/BmnKyhOZkNk Don’t just share your message. Stake your claim and amplify it! NEW VIDEOS: Wednesdays & Thursdays I share the very strategies, tactics and rituals that have generated job ending results for myself and countless students. More importantly, my methods have allowed me to impact others in a positive way and they can help you to do the same. Subscribe and join me! Subscribe: https://www.youtube.com/c/BrianGJohnsonTV?sub_confirmation= Send Your Swag: Brian G. Johnson 3630 Outback Vista Point Colorado Springs, CO 80904 ** All video and audio content created by myself and or used with permission from the creator.
Views: 111504 Brian G Johnson TV
Articulating Your Value Proposition
 
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Translating the features of a product or service into customer benefits is one of the most important things that an entrepreneur has to do. Tom Fountain from Mayfield Fund discusses how to better articulate your value proposition and turn your new venture into a success. Recorded: February 25, 2009
Education: A value proposition: Ethan Crowell at TEDxSugarLand
 
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Ethan Crowell is an education practitioner and researcher. His current research interests are advanced academics, educational change leadership, and academic dishonesty. Ethan holds a Doctorate from the University of Houston in Educational Leadership and a Masters from the University of Texas at Arlington in Humanities. Ethan shares his space and his life with his wife Julie and two Schnauzers. In his spare time he writes short stories, and novels. He currently serves as an assistant principal at Clements High School in Sugar Land, TX where he is also involved with the Global Studies Academy. In the spirit of ideas worth spreading, TEDx is a program of local, self-organized events that bring people together to share a TED-like experience. At a TEDx event, TEDTalks video and live speakers combine to spark deep discussion and connection in a small group. These local, self-organized events are branded TEDx, where x = independently organized TED event. The TED Conference provides general guidance for the TEDx program, but individual TEDx events are self-organized.* (*Subject to certain rules and regulations)
Views: 3700 TEDx Talks
Creating a Strong Value Proposition
 
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A value proposition answers your prospect's question: "What value will I realize if I do business with you?" A vast majority of sales people and business owners answer this question by providing a rundown of their business qualifications: • We serve over 150 customers just like you • We've been in business for 15 years • Our staff of 22 are all very bright and highly committed to serving our customers As interesting as those pieces of information may be, they're from the perspective of the seller and do not make it clear to the buyer how they will benefit. The world of business is fast paced and full of options. As a result, decision makers strive to get a high return from WHATEVER or WHOMEVER they decide to spend their time with. If your goal is to become a PART of their business conversation, then you need to be prepared to take advantage of the opportunity by being able to deliver a BRIEF, DIRECT, and to the POINT value proposition. And, you need to ensure that your approach emanates from the perspective of your PROSPECT or CUSTOMER. There are 4 key elements to a compelling value proposition: 1. You're going to state whether you will help them INCREASE or DECREASE one of their key business drivers. 2. You are going to state the actual business driver your product or service will focus on. For example, perhaps you will help increase "revenues"? Or you will help them decrease "costs." 3. You will state the VOLUME of the increase or decrease they can expect. In other words, "by how much" will you increase their revenues? 4. Lastly, give them a time frame of how long it will take. Here's an example of a value proposition that I use and have found to be very effective: • "I help my clients INCREASE the number of QUALIFIED OPPORTUNITIES in their pipeline by 50% in a 90 DAY PERIOD." Take the time to really analyze your value proposition. Follow this formula and tailor it to ensure it is RELEVANT to your product or service AND your BUYER. Ask yourself if it provides a prospect with enough relevant information to get him or her interested in finding out MORE about the benefits of doing business with you and your company. When it does, they will be CURIOUS to learn more about how you plan to deliver on what you've told them. A good value proposition can take the conversation to the next level. Make sure it's RELEVANT and all about THEM, and once again you will be sharpening your competitive edge.
Views: 12907 Cashin Sales
Employee Value Proposition Video - How to Attract and Retain the Best People
 
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EMPLOYER BRANDING http://www.strategistgroup.com.au Arguably, at no time in history has the attraction, communication and employee engagement of people been more important to organisational competitiveness and growth. So as an employer what is YOUR value proposition to your employees? How do you go about building an AWESOME employer brand that will outstrip your competition in the race for top talent? The Strategist Group is a specialist consultancy working with clients to build high performance organisations through their social and human capital. Passionate about what we do and how we do it, we are always looking for new and improved ways to get results. Our experience across Australia and New Zealand covers a diverse range of industries including Resources, IT, Engineering, Technical and Professional Services, and communities, such as sport, disability advocacy and support services, and health promotion. The Strategist Group were responsible for the development of the Certificate IV in Recruitment Sourcing, Australia's only accredited qualification in the field of strategic sourcing. The course competency framework covers proactive sourcing, employer brand development and communications, social media and online search amongst other important aspects of the field of strategic sourcing. http://www.strategistgroup.com.au.
Views: 90540 StrategistGroup
How To Create a Unique Value Proposition (UVP)
 
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This short, entertaining business video delivered by https://chunkofchange.com business author, marketing expert and speaker Olga Mizrahi will get you understanding how to use UVP as the basis of all your business communication. Now, the boring definition: A value proposition is an inherent promise of benefit that a business and/or organization gives the customer, employee, or business partner. The customer understands the value as a benefits minus cost equation for a product or service in the given market. A large part of determining value is comparing to alternatives. Therefore, it is paramount that the firm communicates the *unique* part of the UVP, answering the "Why should they choose you?" and "What makes you different?" questions that are the most overlooked part of any business transaction. Basically: Why Choose YOU???
Views: 25239 Olga I. Mizrahi
What Is A Brand Value Proposition?
 
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B2b branding the importance of a great value proposition curatti. It, and an accompanying value proposition, is also something that b2b apr 29, 2014 proposition presents the complete positioning of your brand in customer's mind; It helps you describe product vision, benefits detailed guide to crafting a clear powerful communicates what company does better than competition. Clients have apr 21, 2016 they seem simple, but writing a value proposition is hard work. Value proposition what's the difference brand value emm 4 steps to building a compelling forbeswhat is proposition? Value propositions few sentences you need dominate kantar millward brown. The great nov 20, 2013 if your brand doesn't have unique value to customers, business is bound leave money on the table. If you're looking to punch up your unique value proposition, take a look at how they got theirs jan 20, 2015 proposition is the core of competitive advantage. Case study on how we redesigned the help scout brand from scratch 31 value proposition examples you wish had. The value proposition is to differentiate the brand from competitors. Googleusercontent search. A blog that has more readers, an e commerce site with customers, or a brand better value proposition. Unique value proposition branding strategy insider. How different is your brand? Brand value proposition spellbrand. A strong emotional connection can create valuable brand equity a value proposition is promise of to be delivered, communicated, and acknowledged. How to craft your brand's value proposition social media content how write a that works help scout. 31 value proposition examples you wish you had impactbnd 10 value propositions you wish you had url? Q webcache. It clearly articulates why someone would want to buy from your company nov 7, 2010 clarity on the following brand management terms unique value proposition, triggers, benefits attributes, primary aug 9, 2016 everyone knows that branding is important b2c companies. Value proposition template building your brand's success!. Jun 16, 2016 a truly great value proposition is statement that paints clear picture of what your brand has to offer for prospects. 25 companies who absolutely nailed their unique value proposition. To understand and get an idea about the value proposition it is important to they notice you only if have a strong. This statement convinces a potential consumer that one particular product or service will add more value better solve problem than other similar offerings apr 27, 2016 take look at seven of the best unique proposition examples child for why everyone hates silicon valley's brand disruption 9, 2015 in our work with pharmaceutical teams, most common points confusion is difference between brand's 'positioning' emm group helps global brands develop compelling promise builds and leverages equity jun 14, 2013 once you've found worthy opportunity, building often great next step. Olivia hernndez client management director, kantar millward br
Views: 17 Your Question I
Employee Value Proposition (EVP) | Best Practices Video by the Top Employers Institute
 
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Your Employee Value Proposition (EVP) is defined by what you offer your employees. What do your employees get from you in return for their time, their effort and their engagement? Perhaps a well-defined career path, working out of a prime location, excellent pay and secondary benefits? Based on our international research, we identified four different steps to maximise the effect of your EVP on the attraction, retention and engagement of your staff. Find out how you can maximise your EVP.
Branding V Value Proposition
 
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Compitative Strategy
Views: 7 UDAY REDDY
Customer Value Proposition
 
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The Lecture about Business Presentations from the Udemy Course "How to write a Business Plan " available for FREE https://www.udemy.com/quality_business_plan/
Views: 1465 Sedan Kureshi
Your Brand as Your Value Proposition | Chris Hughes
 
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This Session takes you back to basics and looks at the essentials of Brand Positioning -- namely the creating of a focused, unique and differentiated Value Proposition. "Brand as Value Proposition" covers the core areas of branding; the brand as: - brand as 'customer proposition' - brand position as 'value proposition' - brand as key bottom line driver - brand as the responsibility of CEO and board - brand as the heart and soul of an organisation - brand as day to day template for company behaviour and values To find out how Vistage can help you and your business go to http://www.vistage.co.uk & http://www.vistagespeakerbureau.co.uk
Views: 935 Vistage
A disruptive brand proposition & rebrand challenges the business hotel sector.
 
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In discussing his disruptive business model, Marc Wachsberger, Managing Director of The Capital Hotel Group asks “...why would I pay R2000.00 per night to stay in a hotel, when I can get an entire apartment for R10 000.00 per month?” This is the thinking that launched the EAH (Executive Apartments & Hotels) business in 2008 in anticipation of the 2010 World Cup. As it turned out, during the 2010 World Cup, media and fans from around the world stayed with EAH for up to 30 - 40 days. When a ‘quick buck’ scheme turns into a sustainable business … The intention of the partners at EAH was initially to capitalise on the World Cup attendees and then, at the end of their building lease periods, they would simply not renew - and walk away with a tidy sum. But post the World Cup business was booming - with the apartment style accommodation seeing guests staying for an average of 10 -12 days. This is significantly longer than the average hotel stay of 2-3 days. Wachsberger attributes the success to a differentiated and market-disruptive product. Corporate travelers and families began buying into the new model of a ‘hotel’ where they could get a whole lot more for less - a full apartment at an affordable rate, as opposed to a cramped hotel room.. So, realising that they had a sustainable business on their hands, EAH set off to buy various distressed properties that had the ‘World Cup hangover’ syndrome and needed rescuing. Why E.A.H became The Capital Hotel Group… The entrepreneurial business started their journey with the name E.A.H. (Executive Apartments & Hotels), but the feeling was soon that it wasn’t a brand that they could use for growth and a diversified offering, says Wachsberger. As they neared the end of 2014 with increased growth predicted, they decided to reinvent. “Part of that reinvention was to get a brand name that clients could understand, that represented our values and was recognizable across Africa.” With that, The Capital Hotel Group came into being. ‘The Capital’ speaks to value, money, location, and its business focus. Today, over 90% of the Capital’s advertising spend goes into Digital marketing. “Call-to-Action in the hotel sector is so great that the likes of PPC and SEO marketing methods allows us to track exactly where our clicks or conversions have come from, which means we can direct budget to where it is seeing the best response,” says Wachsberger. The remaining 10% of budget goes to drive brand recognition in the likes of airline travel magazines.
Views: 1053 Adlip Channel
Your Unique Value Proposition (UVP) - Stop Trying to Be Different - Kevin Ward
 
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Go to http://AgentPowerLaunch.com for the best training for new real estate agents or if you are in the process of getting your real estate license. From Kevin Ward, #1 Bestselling author of The Book of YES (http://TheBookofYES.com), and international real estate trainer, speaker, and coach...committed to providing you with the best real estate training anywhere. Go to http://YesMasters.com for more killer training videos for REALTORS from Kevin. How do you create your perfect “Unique Value Proposition” (UVP) or “Unique Selling Proposition” (USP) that will genuinely help you differentiate yourself from "the competition?” Too many of us get caught up in trying to be different...to be unique. Don't try to be different just for the sake of being different. I remember the first time an expired listing asked me what I was going to do different than all the other Realtors out there. I had no clue how to answer, until I realized that they did not really care about me being different. What they wanted was an agent that would deliver a better result than their previous agent. What matters is value. What matters is results. That's the conversation you should be having both with yourself and with your prospects and clients. Focus on value first and unique second. The most powerful way to be unique is to be the best. That way the value is assured and then you have all kinds of flexibility to bring your own unique angle to what you do. Follow Kevin Online Here: Instagram: http://instagram.com/kevinwardnow Facebook: http://facebook.com/kevinwardpage Snapchat: https://www.snapchat.com/add/kevinwardnow Website: http://YesMasters.com Soundcloud: https://soundcloud.com/kevinwardnow/ Twitter: http://twitter.com/kevinwardnow Medium: http://medium.com/@kevinward YesMasters Real Estate Success Training: http://YesMasters.com Podcast: Listen to Kevin’s “YESTalk” on iTunes: http://bit.ly/1z6Hx7L FOR NEW AGENTS: http://AgentPowerLaunch.com If this video helps you, please LIKE, COMMENT & SHARE. Hit SUBSCRIBE to get notices of new videos and training!
Great Value Proposition Example - Three Steps Business
 
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http://threestepsbusiness.com/ - Here are some value proposition examples. Your customers are only asking from you Value so you better know how to deliver it... This is my top 5 businesses that create value not economic value but real value to the customers.
Views: 16430 Three Steps Business
Value Proposition Service
 
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You don’t get a second chance to make a first impression! Catch your target customers’ attention with your marketing message. Your company´s website, value proposition is the first thing that your visitor/ customer sees. Crafting a Killer Value Proposition will help you Improve your company´s ability to brand & sell your services– and in turn, SAP Solutions – by helping you articulate a clear and compelling Value Proposition.
Views: 173 SAP PartnerEdge
Michael Foley with MFI - What is Brand Proposition
 
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"Your brand's proposition has to believed first by you". Michael Foley of Foley Designs chats with Myntra Fashion Incubator elaborating how a core brand proposition helps in strengthening a brand and forms the base for its foundation. Subscribe! http://www.youtube.com/subscription_center?add_user=myntradotcom There's more Goodness for you here YouTube: http://www.youtube.com/user/myntradotcom Website: http://myntra.com iTunes: https://itunes.apple.com/in/app/myntra-fashion-shopping-app/id907394059 Android: https://play.google.com/store/apps/details?id=com.myntra.android Next Comes: https://www.youtube.com/watch?v=Fm2IUYfbV5A&index=9&list=PLsmwfwtNVyU82bt4DVo0kT3oyazPxXpz1 Let's Connect Facebook: https://facebook.com/myntra Twitter: https://twitter.com/myntra Google+: https://plus.google.com/+myntra
Views: 354 Myntra
Startup Tips - What is your unique value proposition (UVP)? How to create a unique value proposition
 
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Startup Tips - What is your unique value proposition (UVP)? How to create a unique value proposition Do you know what your businesses unique value proposition is? If you don't you really need to figure it out because your unique value proposition or UVP will be the basis of every message that you are sending out. If you own the only shoe repair business in town - then your UVP may simply be that you are the only shoe repair business in town. If there are 15 other shoe repair businesses then you will need some way to stand out. Identifying your unique value proposition is no easy task because it is not just about being valuable but it is about being unique. What do you bring to the table that others can't, wont, are not willing to do? Your unique value proposition is not about being better, faster, cheaper. It is about be the best, the fastest, the cheapest. Think Walmart - the lowest prices. Disneyland - The happiest place on earth. Try asking your clients - why did you choose me? This is a good place to start. Subscribe to our channel https://www.youtube.com/channel/UCIypuA7lS-FsVG6cMlNCK2w?sub_confirmation=1 Check out some of our other videos Compensation claims - how long should it take https://youtu.be/NuxfrgSTg78 LLC vs S Corp https://youtu.be/4xNCnf9hitw Minizing tax https://youtu.be/ybSnFb6rx6Y How to fund a startup https://youtu.be/ctzDb59sw5M Kickstarter success Ep 1 https://youtu.be/2EG78JNZ7nA Kickstarter success Ep 2 https://youtu.be/ZMlq5CmUNz8 Business model canvas https://youtu.be/IP0cUBWTgpY 4 tips to build a Facebook Group https://youtu.be/jZ4hEjER81s Startup success with Bill Gross https://youtu.be/ByJBROhkl-w
Views: 1950 The Business Channel
Strategyzer Webinar - Mastering Value Propositions
 
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Strategyzer co-founder Alex Osterwalder leads you through an exclusive session on the Value Proposition Canvas and our new online course on Value Proposition Design. To learn more about the course, click here: https://strategyzer.com/training/courses
Views: 35425 Strategyzer
What is EMPLOYEE VALUE PROPOSITION? What does EMPLOYEE VALUE PROPOSITION mean?
 
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What is EMPLOYEE VALUE PROPOSITION? What does EMPLOYEE VALUE PROPOSITION mean? EMPLOYEE VALUE PROPOSITION meaning - EMPLOYEE VALUE PROPOSITION definition - EMPLOYEE VALUE PROPOSITION explanation. Source: Wikipedia.org article, adapted under https://creativecommons.org/licenses/by-sa/3.0/ license. SUBSCRIBE to our Google Earth flights channel - https://www.youtube.com/channel/UC6UuCPh7GrXznZi0Hz2YQnQ Minchington (2005) defines an employee value proposition (EVP) (or employer value proposition) as a set of associations and offerings provided by an organization in return for the skills, capabilities and experiences an employee brings to the organization. The EVP is an employee-centered approach that is aligned to existing, integrated workforce planning strategies because it has been informed by existing employees and the external target audience. An EVP must be unique, relevant and compelling if it is to act as a key driver of talent attraction, engagement and retention. It has become closely related to the concept of employer branding, in terms of the term EVP being used to define the underlying 'offer' on which an organization's employer brand marketing and management activities are based. In this context, the EVP is often referred to as the Employer Brand Proposition. Tandehill (2006) reinforces this link to employer branding, and urges all organizations to develop a statement of why the total work experience at their organization is superior to that at other organizations. The value proposition should identify the unique people policies, processes and programs that demonstrate the organization's commitment to i.e., employee growth, management development, ongoing employee recognition, community service, etc. Contained within the value proposition are the central reasons that people will choose to commit themselves to an organization. The EVP should be actively communicated in all recruitment efforts, and in letters offering employment, the EVP should take the focus off of compensation as the primary "offer". Personal job satisfaction is driven by far more than financial factors such as salary and benefits. An organization's EVP has thus been described as "critical to attracting, retaining and engaging quality people". Other key factors influencing how an individual may choose to balance his or her career path in an organization are relocation services, salary, perquisites, career development, location, and so on. Benefits to an organization of a well-formed EVP include attraction and retention of key talent, helps prioritise the HR agenda, creates a strong people brand, helps re-engage a disenchanted workforce, and reduces hire premiums. Only if the EVP of an organization really matches what someone values in his/her work is there a win-win situation. An employer can then count on a motivated, committed worker who will go the extra mile. And the worker will experience his/her job as meaningful and fulfilling.
Views: 2528 The Audiopedia
What is a Value Proposition? Know more about Value Proposition with Animated Example from Outside In
 
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In this short video from Outside In (https://www.outsideincompany.com) who is the masters of explaining Value Propositions using a short animated cartoon to describe a Value Proposition, why you need one, who can use it and the 6 key elements that go into creating one. What is a value proposition well simply put a value proposition is a clear story that explains how your product or service solves the customers problem in a unique or superior way. What happens if we don't have one well we leave everyone to make up their own mind about what the product or service does from the engineers and designers who create it to the marketing and sales team that communicates it leaving the customer either disappointed or utterly confused. What we need is a standard way then to capture the story of a value proposition it needs to be concise and logical so as to be clear to the other employees and our customers that's why outside in have created the six core element method it's a unique step-by-step way to write fantastic value propositions easily and logically. Let's look at the six elements of value proposition (Target, Insight, Alternative, Belief, Reason to Belief Superiority) briefly from the above video. https://www.youtube.com/watch?v=oTklt7bg0M4 SUBSCRIBE TO MatShoreInnovation https://bit.ly/2NQsqdQ MatShoreInnovation SOCIAL https://www.linkedin.com/in/mat-shore-31374b5 https://twitter.com/matshore https://www.facebook.com/people/Mat-Shore/100011731063795 https://www.youtube.com/channel/UChi4plFrWVB7Ci961WZdIUg About MatShoreInnovation? Mat Shore is an expert on Innovation having trained 35,000 people worldwide on the subject of Value Propositions and Insights since his company Outside In was founded in 2003. His clients include Philips, Samsung, GE and Citrix. You can find out more about Mat Shore from http://www.matshore.com or subscribe to his other Value Proposition Training Videos at MatShoreInnovation on YouTube.
Views: 1810 MatShoreInnovation
Seven Tips to Create an Employer Value Proposition
 
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Whether you’re hiring one employee or 100, you have to be able to answer the question, “why should I work for you?” Daneal Charney, Senior Director of Human Resources, NexJ Systems Inc., shares seven tips to define your employer value proposition (EVP) to help you attract talented ambitious people to join your startup.
CMO - Developing clear brand differentiation through a clear value proposition
 
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Catherine Thomas, Head of Retail Marketing deiscusses how UK based Land Securities developed a clear value proposition "Shaping the future of retail" and the differentiators supporting it.
Views: 188 IBM UK & Ireland
What is Your Unique Value Proposition for Your Business?
 
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The most valuable thing we can do as business owners is understand our value proposition and position our products/services as the only option for the best solution. ⚡️ This is what us different and helps us separate ourselves from the competition, and--mostly--understand the best way to serve our clients. ✨ What do you think makes your business different than the rest? www.jasminestar.com
Views: 1014 Jasmine Star
Amazon's Value Proposition: Never Run Out Of Toilet Paper!
 
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Get the full story here: http://blog.strategyzer.com/posts/2015/4/2/amazons-value-proposition-never-run-out-of-toilet-paper
Views: 64865 Strategyzer
Developing a Value Proposition - Entrepreneurship 101 2010/11
 
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This lecture focuses on the process of creating a crisp and concise value proposition for your start-up. Learn how to answer the essential question, "What is the value you bring to your customers?" without describing the details of your technology. Formulating a good value proposition is an essential step for any start-up and lies at the core of many of the other tools entrepreneurs need to develop, including market analysis, business modeling, finding funding and delivering an investor or customer pitch. MaRS - Building Canada's next generation of global technology companies. marsdd.com
What Is a Value Proposition? Attract Customers
 
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A “value proposition” is a marketing statement for a business. A company uses this statement to illustrate the reasons a potential target group should purchase a product or subscribe to a service. The purpose of a value proposition is to persuade a customer or a group of customers that one specific product or service will add more value than other products in that niche. ProfileTree Article https://www.profiletree.com/what-is-a-value-proposition/ Subscribe https://www.youtube.com/channel/UC7-Jip_iq32MByIpO9d41Kw Keywords value proposition definition ikea value proposition four elements of value proposition benefits of value proposition value proposition template proposition of policy personal value proposition value proposition model proposition examples sentences personal value proposition example value proposition pdf value proposition synonym value proposition examples ppt value proposition statement template value proposition workshop value proposition vs competitive advantage 4 elements of value proposition value proposition template pdf project value statement how to write a personal value statement benefits of value proposition how to use a value proposition value proposition in a sentence developing value how important is a value proposition documenting value proposition value proposition development framework value proposition investopedia basecamp value proposition how to write a value proposition for yourself what is your personal value proposition
Views: 140 Content Marketing
Our Employment Value Proposition
 
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For more information about life at Dell, connect with us on your favorite social network or visit: dell.com/careers
Views: 5112 DellCareers
How To Create A POWERFUL Value Proposition: 4 Simple Steps
 
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In this video we will talk about what a Value Proposition is and why it’s important for entrepreneurs and aspiring business owners to create one! Every business and brand that has become a major player in today’s global landscape has a value proposition, and if you are looking to grow your business and have large scale success then this is crucial for you, so stick around and by the end of this video you will know exactly what a Value Proposition is and how you can create yours today. A value proposition is a statement describing the unique benefits delivered by your business to solve a specific problem for your target audience. Now, it essentially answers three basic questions: 1. What do you do? 2. Who do you do it for? 3. And why should we care? Now the reason that a Value Proposition is so powerful and frequently used by successful companies is because it helps them simplify and wrap up their marketing message into a few sentences. This helps their audiences to understand the benefits of doing business with the company, and if people understand what you are saying then they are that much more likely to buy from you. Let’s break it down. The first two questions are pretty straight forward: 1) tell us what is your product or service is and keep it short, and 2) who is your target audience, who will benefit from what you are offering? WHO has a problem that will be solved with your product or service? Now the third question is key (#3 “We Should We Care?”) because this is where you tell your customer HOW you are going to help them solve a problem, or give them something they want. Now this is probably a good time pause the video so you can THINK about these questions for a few minutes, before we get to our next step. Ok, so now that you have thought about those three questions, the next thing you want to do is to turn the answers for those three questions into a powerful statement. For example: My name is Zaryn Sidhu and this is Market & Hustle a YouTube channel for entrepreneurs and aspiring business owners, where I share weekly videos that cover marketing fundamentals and I even breakdown the steps you need to take to apply the strategies we cover, so that you can grow your digital influence and your business. So let’s see if we answered our 3 basic questions for the value proposition to be complete: 1. What do you do? I share weekly marketing videos 2. Who do you do it for? Entrepreneurs and aspiring business owners 3. Why should we care? Because I will help you grow your digital influence and your business Subscribe to Market & Hustle ➜ http://bit.ly/2NFjub1 For More Visit ➜ http://www.zarynsidhu.com Follow Me on Instagram ➜ http://instagram.com/thezrock/ Follow Me on Twitter ➜ https://twitter.com/zarynsidhu/
Views: 498 Market & Hustle
VMware Strategy: Value Proposition
 
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CEO Pat Gelsinger discusses how VMware accelerates digital transformation by enabling customers to master a software-defined approach to business and IT. Gelsinger explains how, with VMware's One Cloud, Any Application, Any DeviceTM architecture for IT, organizations are creating exceptional experiences by mobilizing everything; differentiating and responding faster to opportunities with modern apps hosted across hybrid clouds; and safeguarding brand and customer trust with a defense-in-depth approach to cybersecurity.
Views: 6008 VMware
How To Be Unique In Business | Value Proposition Examples Video
 
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How To Be Unique In Business http://ProfitableUSP.com What does it mean to be unique in Business. Maybe you're wondering how to be unique so you can attract more customers with ease. How great would it be that while everyone is running around doing this, doing that, working super hard to bring in business you do it with ease. And you don't just get any prospective customer to call you but attract the ideal clients and customers you really enjoy working with. Imagine not having to promise the moon just to get people to work with you. Share This Video: https://www.youtube.com/watch?v=Is3QqHAJ6UY In this positioning statement video, I'm going to show you how to be unique in business I share actionable but simple advice. But if you dismiss simple advice you'll miss the gold. Most people think unique has to mean extraordinary. But maybe unique is ordinary. Watch this YouTube video. Some of the most famous USPs include Zara, Clothing, Zappos, Xerox, and BMW. I show small biz examples that will work for your budget. So watch this video. Developing your USP: A step-by-step guide https://en.wikipedia.org/wiki/Unique_selling_proposition This easy help will perform well for any business. Unique Selling Propositions are needed for various industries like IT companies, real estate, restaurants, accountants, start-ups, schools, personal trainers, doctors, lawyers, dentists, new blogs, photographers, and more. Subscribe To My Channel and Get More Great Tips: https://www.youtube.com/channel/UCt92PVBN317DUW1-GEVS1WA?sub_confirmation=1
Views: 1062 ProfitableUSP
The Truly Unique Value Proposition
 
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www.purecooke.com Way too much time, energy and pressure are being spent "pitching" in sales calls today. Businesses are not looking to spend money; but they are looking for solutions to the challenges they face in their day-to-day operations. In order to effectively position your offering, you need to know what your unique value proposition is. In this video, The Sales Cooke talks about uncovering that unique value proposition.
Views: 14427 SalesCooke
How to Communicate Consulting Value Proposition With Confidence
 
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START AT THE BEGINNING: https://youtu.be/BGE4o47ymx8 WATCH THE PREVIOUS VIDEO: https://youtu.be/4A8LB5QM5x4 WATCH THE NEXT VIDEO: https://youtu.be/5YRLPFOmEoY DOWNLOAD YOUR FREE COURSE WORKBOOK: https://consultants.betsyjordyn.com/p/brand-workbook Your brand building efforts culminate with your ability to quickly and confidently respond to the market's question about you, "So, what do you do?" You might be asked this question explicitly at a networking event or party. Or you might be asked this question implicitly when someone searches for your website or checks out your LinkedIn profile. So, you need to be ready with a response to show clearly to your next high-paying client that your consulting is THE solution to transform their pain points into something of incredible value. You probably already know that you need to get some sort of pithy statement together that you can use in your marketing and have likely been working on it as you been going through these lessons. But what you may not realize that even more important than the written statement is having your branded response to that infamous "so what you do?" question ready to go. You can turn literally every chance meeting with a new person into a networking opportunity because even if the person you're talking to isn't your ideal client, if you are clear on who is your ideal client, they SURELY will know someone who is and they can introduce you to them. In this video I share with you the BEST way to communicate your value proposition that will enable you to connect with credibility and to your future clients while making it easy for people to refer you to them. When you are done watching this lesson, complete Exercise 2:9 in your workbook. When you are done with this exercise, practice sharing with your value proposition with others. (If you haven't downloaded your course workbook yet - click here to do so now: https://consultants.betsyjordyn.com/p/brand-workbook) FOLLOW ME AT: My Website: https://consultants.betsyjordyn.com/p/work-with-me LinkedIn: https://www.linkedin.com/in/betsy-jordyn/ Facebook: https://www.facebook.com/TheConsultantsInstitute/
Designing your Value Proposition by Alex Osterwalder at Mind the Product 2014
 
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In this video, Alex Osterwalder– the author and inventor of the Business Model Canvas, a tool to visualise, challenge and reinvent business models – talks about his next book: Value Proposition Design. He leads the MTPcon audience through an exercise to help identify the jobs their product should do and the gains and pains of their ideal customer. Alex explains how products can be improved by asking three simple questions and talks about the ways product developers can step into the shoes of their customers.
Views: 269 Mind the Product
Geoffrey Moore: Value Proposition | Understand the User | App Marketing | Udacity
 
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Learn with Udacity and Google in our FREE App Marketing course and check out the Tech Entrepreneur Nanodegree program! ►►► http://bit.ly/Tech-Entrepreneur-Nanodegree ◄◄◄ ----------------------------------------­--------------------------------------------------- Built in partnership with Google, this program mixes theory and practice to show students how to transform ideas into market-ready products. ----------------------------------------­--------------------------------------------------- App Marketing: Your First 1,000 Users & Beyond ----------------------------------------­--------------------------------------------------- ►►► http://bit.ly/App-Marketing-Course ◄◄◄ ----------------------------------------­--------------------------------------------------- ● What's in the course? Without customers, your business does not exist. Marketing helps you understand your potential user and focus your product on their needs. This course will help you organize a strategy of identifying your perfect user, find ways to connect with them and what you’ll say when you find them. This covers research, planning, execution and most importantly how to grow your user base. ● Why take this course? You’re going to come up with a plan to acquire users and grow! By the time you’re done, you will have a robust marketing plan, including a slide deck with a description of your value to your customers, how you stack up against competitors, who your target audience is, and to grow your customer base. ----------------------------------------­---------------------------------------------------- Course Syllabus; App Marketing Lesson 1: Understand the User Learn to define and create a targeted marketing plan for specific user segments. Analyze your competitive advantages and disadvantages through market segmentation and the five level of market competition and learn how to position your product. Conduct competitive analysis in order to create your unique value proposition. Lesson 2: Pre-launch Create marketing goals in order to focus your marketing plan. You’ll start thinking about your distribution plan and consider what keywords work best for your goals. You’ll also create the materials to help prepare you for launch and learn about your app listing page. Finally, you’ll learn about the beta-testing community, beta-testing groups, and prepare your landing pages. Lesson 3: Launch! Prepare, launch, execute, and gain your first users. You’ll outline a go-to-market strategy and gain the know-how to execute on it. You’ll learn SEO (search engine optimization) and ASO (app store optimization) skills as well as growth hacking tips to get your first 1000 users. Lesson 4: Customer Acquisition Learn about paid and free customer acquisition methods from AdWords, social marketing, email marketing and more. Lesson 5: Measurement Fundamentals Learn to use data to iterate and optimize your marketing plan. ----------------------------------------­--------------------------------------------------- ►►►http://bit.ly/App-Marketing-Course ◄◄◄ ----------------------------------------­--------------------------------------------------- Tech Entrepreneur Nanodegree Our Tech Entrepreneur Nanodegree program teaches you the skills you need to create your own revenue-generating app, and build a successful business around it. You’ll learn to succeed the Silicon Valley way! ----------------------------------------­---------------------------------------------------- ►►► http://bit.ly/Tech-Entrepreneur-Nanodegree ◄◄◄ ----------------------------------------­---------------------------------------------------- Udacity | Google | Tech Entrepreneur Nanodegree | App Marketing | Understand the User | Pre-Launch | Launch | Customer Acquisition | Measurement Fundamentals
Views: 5399 Udacity
Moore's Value Proposition Template | Understand the User | App Marketing | Udacity
 
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Learn with Udacity and Google in our FREE App Marketing course and check out the Tech Entrepreneur Nanodegree program! ►►► http://bit.ly/Tech-Entrepreneur-Nanodegree ◄◄◄ ----------------------------------------­--------------------------------------------------- Built in partnership with Google, this program mixes theory and practice to show students how to transform ideas into market-ready products. ----------------------------------------­--------------------------------------------------- App Marketing: Your First 1,000 Users & Beyond ----------------------------------------­--------------------------------------------------- ►►► http://bit.ly/App-Marketing-Course ◄◄◄ ----------------------------------------­--------------------------------------------------- ● What's in the course? Without customers, your business does not exist. Marketing helps you understand your potential user and focus your product on their needs. This course will help you organize a strategy of identifying your perfect user, find ways to connect with them and what you’ll say when you find them. This covers research, planning, execution and most importantly how to grow your user base. ● Why take this course? You’re going to come up with a plan to acquire users and grow! By the time you’re done, you will have a robust marketing plan, including a slide deck with a description of your value to your customers, how you stack up against competitors, who your target audience is, and to grow your customer base. ----------------------------------------­---------------------------------------------------- Course Syllabus; App Marketing Lesson 1: Understand the User Learn to define and create a targeted marketing plan for specific user segments. Analyze your competitive advantages and disadvantages through market segmentation and the five level of market competition and learn how to position your product. Conduct competitive analysis in order to create your unique value proposition. Lesson 2: Pre-launch Create marketing goals in order to focus your marketing plan. You’ll start thinking about your distribution plan and consider what keywords work best for your goals. You’ll also create the materials to help prepare you for launch and learn about your app listing page. Finally, you’ll learn about the beta-testing community, beta-testing groups, and prepare your landing pages. Lesson 3: Launch! Prepare, launch, execute, and gain your first users. You’ll outline a go-to-market strategy and gain the know-how to execute on it. You’ll learn SEO (search engine optimization) and ASO (app store optimization) skills as well as growth hacking tips to get your first 1000 users. Lesson 4: Customer Acquisition Learn about paid and free customer acquisition methods from AdWords, social marketing, email marketing and more. Lesson 5: Measurement Fundamentals Learn to use data to iterate and optimize your marketing plan. ----------------------------------------­--------------------------------------------------- ►►►http://bit.ly/App-Marketing-Course ◄◄◄ ----------------------------------------­--------------------------------------------------- Tech Entrepreneur Nanodegree Our Tech Entrepreneur Nanodegree program teaches you the skills you need to create your own revenue-generating app, and build a successful business around it. You’ll learn to succeed the Silicon Valley way! ----------------------------------------­---------------------------------------------------- ►►► http://bit.ly/Tech-Entrepreneur-Nanodegree ◄◄◄ ----------------------------------------­---------------------------------------------------- Udacity | Google | Tech Entrepreneur Nanodegree | App Marketing | Understand the User | Pre-Launch | Launch | Customer Acquisition | Measurement Fundamentals
Views: 3973 Udacity
#LifeGoalsDone | Bajaj Allianz Life | Brand Proposition Campaign
 
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Bajaj Allianz Life needed a brand proposition that would resonate with a younger millennial audience that is maturing with the times. A consumer truth dictated that we all have life goals, and getting them done is a measure of success for most of us. And therefore, came the brand proposition - #LifeGoalsDone as that is precisely what Bajaj Allianz Life’s new-age ULIP plan ‘Goal Assure’ helps people do. In the past few months, the brand has made use of a very powerful mobile-first approach to tug the heartstrings of its target audience in order to invest in its various plans. This approach has done wonders for Bajaj Allianz Life. Bajaj Allianz Life knew that its target audience, in a mobile-fueled world, was looking for quick and easy ways to get their #LifeGoalsDone. They had the perfect product to help this young and restless audience. But how would they bring it to them? By launching a mobile-first campaign that communicated the brand proposition and product benefits through a variety of creative and inventive ways. The campaign employed a plethora of mobile, digital and print innovations, in order to get its brand proposition of #LifeGoalsDone to stay with the right people. • The launch of the product through a category first Facebook LIVE video • Programmatic radio banners for Saavn and Gaana • Creative Hoarding Innovation • Use of #DancingUncle to make special announcements for the brand, to play with relevancy • Use of memeified content At the centre of the campaign was a 3-part web series featuring comedians Kumar Varun and Rahul Subramanian. The consumer is constantly seeking snackable, quality content and we delivered with a highly relatable mini-series that instantly struck a chord with our audience. We followed this up with a hard-hitting campaign "Be a quitter" that showed viewers how smoking cigarettes come in the way of them getting their #LifeGoalsDone. We kept things engaging by collaborating with a social media influencer -- the Dancing Uncle -- who took India by storm and by constantly adding to topical conversations. All in all, our audience found plenty of inspiration from us to get their #LifeGoalsDone. Over just a few months our engagement on Facebook increased by 32% and by 35% on Instagram. A Facebook Live that launched the product garnered over 1.3 million views. Our lead mini-series gathered 20+ lakh views on Facebook and 2 lakh+ views on Instagram. A vox-pop with the amazing vox-pop artist Sahil Khattar got over 7 lakh views on YouTube and over 9 lakh views on Facebook and the Dancing Uncle got over 31 lakh views on Facebook. Overall, we saw a fan growth of 247862, in just three months! And for thousands of fans, they'd found some inspiration to get their #LifeGoalsDone.
Embraer's new brand proposition
 
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We’re showing our same dedication to living for the challenge through a whole new look. Check it out in the video below. #EmbraerStories #PAS17
Views: 53053 Embraer
Video Marketing - Communicate your Value Proposition
 
00:40
Create a custom animated video to communication your new launch, services provided, value proposition and get ahead of your competition. We are creative with non stop ideas, contact Digital Apple to start creating your own video for your brand.
Views: 271 Gitika Thukral
Brand Value Proposition
 
08:08
Dr.Dindayal Swain
Views: 27 Dr Dindayal Swain
Mahindra - Employee Value Proposition
 
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Join us on - www.facebook.com/mahindraigniters What is EVP? EVP - Employee Value Proposition is a set of associations provided by an organisation in return for the skills, capabilities and experience an employee brings to the organisation" In simple words, an EVP reflects and communicates the employment experience we are offering to our current and potential employees. It also helps us define our positioning in the talent market and differentiates AFS employment offers from other offers. We, at Mahindra AFS, define our EVP as "CAPable People, REAL Experience" This video will help you understand what our EVP as Mahindra AFS is.
Views: 4031 Mahindra Igniters
Culture Firm - How to write a Value Proposition
 
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http://culturefirm.com/workshops/value-proposition/ Value proposition is "a clear, simple statement of the benefits, both tangible and intangible, that the company will provide, along with the approximate price it will charge each customer segment for those benefits". Key points about a Value Proposition Creating and delivering value needs to be considered in all planning strategies. Value Propositions vary across different market segments within an industry. Once defined a Value Proposition should drive all business decisions. The value proposition helps organisations understand the customer's needs. The value proposition is used to differentiate the brand from competitors. The Culture Firm Value Proposition definition is - "What is it that your organisation does (or could do) better or different than its competitors, that is valued by your target market"
Views: 23 Culture Firm
Three Growing Luxury Watch Brands - Montblanc , Tudor and Frederique Constant -  VALUE PROPOSITION
 
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Hi Guys, In this episode of Federico Talks Watches, I discuss three brands that are going against industry trends and are actually growing! Montblanc, Frederique Constant and Tudor... They have taken up a new strategy and that is to great great value proposition watches. Watches that offer great bang for the buck... Will these brands eventually topple titans such as Vacheron Constantin and Rolex? Contact: [email protected] Seiko SKX: Seiko SKX: http://amzn.to/2kX3li8 Seiko SKX Black: http://amzn.to/2krNATS TOP 5 SWISS WATCHES UNDER $500 Hamilton Khaki King: http://amzn.to/2iUhtqZ Luminox: http://amzn.to/2jWl0qG Tissot PRS 516: http://amzn.to/2iL2Rzh Victorinox Maverick: http://amzn.to/2jyk3VB Tissot Powermatic: http://amzn.to/2iU6tdc
Views: 103059 Federico Talks Watches

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