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Competitive pricing strategy & pricing strategy examples
 
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Click here to discover how to drive sales to your products or services online with one simple formula: http://www.deytips.com/theformula Learn more about the formula here: https://www.youtube.com/watch?v=fGnsAwEB7OM --~-- For more business tips visit: http://www.deytips.com In this video I am speaking about competitive pricing strategy techniques as well as a few pricing strategy examples. Pricing is one of the 4 P's in the marketing mix and I am covering it as the first part of a video series which will delve a lot deeper into the marketing mix as a whole and how you can use the concept to help you take your business to the next level. Subscribe: http://www.deytips.com/subscribe Facebook: http://www.deytips.com/facebookpage Twitter: https://twitter.com/Deytips Pinterest: https://uk.pinterest.com/deytips/ Google plus: http://www.deytips.com/googleplus Udemy: https://www.udemy.com/u/sarmaddey/ LinkedIn: http://www.deytips.com/linkedin Share this video: https://youtu.be/lLCee_VDGZ0 Business email: [email protected] Sam Dey
Views: 3179 Sam Dey
What Is Your Competitive Advantage? 8 Brand Differentiation Strategies
 
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Knowing and leveraging your competitive advantage is the cornerstone of any successful business. Here are 8 key strategies to use to differentiate your business from the pack. Whether it’s technology, product quality, or data, you have to know what you are going to focus on owning to win in your category. —————————————————————————————— Philip VanDusen is the founder of Verhaal Brand Design, a strategic design and branding consultancy in the New York City metro area. He is an accomplished creative executive and expert in strategic branding, graphic design and creative management. Philip gives design, branding, marketing and business advice to creative professionals and entrepreneurs on building successful creative practices and brands. —————————————————————————————— MY WEBSITE: http://www.philipvandusen.com JOIN THE BRAND•MUSE NEWSLETTER: http://www.philipvandusen.com/muse FREE MINI-EBOOK DOWNLOAD: “9 Design Elements Your Brand Absolutely, Positively Needs” http://www.philipvandusen.com/direct-optin FOLLOW ME ON TWITTER: https://twitter.com/philipvandusen SUBSCRIBE TO MY YOUTUBE CHANNEL: http://www.youtube.com/c/PhilipVanDusen FOLLOW ME ON PINTEREST: https://www.pinterest.com/philipvandusen/ LIKE ME ON FACEBOOK: https://www.facebook.com/Verhaal-Brand-Design-115957185470571/ GET TUBEBUDDY - THE BEST TOOL FOR YOUTUBERS: https://www.tubebuddy.com/philipvandusen RECOMMENDED BOOKS TO HELP YOU BUILD YOUR BRAND AND CREATIVE PRACTICE: "Imagine: How Creativity Works", Jonah Lehrer http://amzn.to/2mJpQe9 “Free Agent Nation” by Daniel Pink http://amzn.to/2mWlbpR “Orbiting the Giant Hairball” by Gordon MacKenzie http://amzn.to/2noTnIL “Rules of the Red Rubber Ball: Find and Sustain Your Life’s Work” by Kevin Carroll http://amzn.to/2moisCu “Change By Design”, by Tim Brown http://amzn.to/2uaXYjX “Good Design Is A Tough Job” by Kirsten Dietz, Jochen Rädeker http://amzn.to/2CAIH0r “The Art of Innovation” by Tom Kelley http://amzn.to/2wtAevL “The Edge: 50 Tips from Brands That Lead” by Allen Adamson http://amzn.to/2Ef6fse “Art + Design” by Rex Ray http://amzn.to/2yLMRRT “Crush It” by Gary Vayerchuk http://amzn.to/2eYdfPO “Expert Secrets” by Russel Brunson http://amzn.to/2zEDOBT “See You at the Top” by Zig Ziglar http://amzn.to/2hBcdhw “Flow: The Psychology of Optimal Experience” by Mihaly Csikszentmihalyi http://amzn.to/2BhBEK MY EQUIPMENT + TOOLS: Canon EOS 80D DLSR Camera: http://amzn.to/2nn4y4q Canon EOS 80D 18-55mm kit lens: http://amzn.to/2mnAAws Canon EOS 80D Yongnuo 35mm lens: http://amzn.to/2nniETh RODE NT2000 Condenser Mic: http://amzn.to/2mFoNvG ART Tube MP: Tube Mic PreAmp: http://amzn.to/2mFoVeE Mackie HR824 Studio Monitors: http://amzn.to/2nxQNz3 Sony MDR 7506 Headphones: http://amzn.to/2mFpsxa Screenflow: video editing software: http://amzn.to/2nxFLK3 Neewer 2 Packs Dimmable Bi-color 480 LED Video Light http://amzn.to/2Cz8INK Logitech HD Pro Webcam C920: http://amzn.to/2nmX4hZ Rode smartLav+ Lavalier Microphone: http://amzn.to/2n2xL7B OWC ThunderBay 4 0GB 4-Bay HD Enclosure: http://amzn.to/2npj7Va Toshiba 3.5-Inch 2TB 7200 RPM HD (x4): http://amzn.to/2mnWZtm HP 27er 27-in IPS LED Backlit Monitor http://amzn.to/2w29u1S Anker 2.4G Wireless Vertical Ergonomic Optical Mouse http://amzn.to/2iZHKts TubeBuddy: https://www.tubebuddy.com/philipvandusen Adobe Creative Suite (2017 CC) Native Instruments Komplete Audio 6: USB Audio Interface *We are a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for us to earn fees by linking to Amazon.com and affiliated sites.
Views: 2530 Philip VanDusen
The #1 PPC Strategy For Competitive Products On Amazon in 2017
 
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COURSES I TOOK TO SELL ON AMAZON: Kevin’s (Ninja) Brand New Advanced Amazon Full Course: https://goo.gl/Qt8cRs (Discount Code: SENSEI 500) How to Find Grand Slam Products that are Guaranteed to Sell: https://goo.gl/LLvBrn PPC Module – In Depth Advanced PPC Training to Destroy Your Competition: https://goo.gl/3oSX9m Beginner Friendly Amazon course I am enrolled in: https://goo.gl/afSmfe This is the model that worked best for me and I think should be used if your product is competitive and are have trouble ranking. I go over how to this amazon ppc strategy that made my product rank on the first page for several different keywords with a acos below 15%. Even though my product is very competitive with over 6,000 sellers. My PPC Strategy Automatic: 10 days or at least 30 sales $10 budget Bid start at $0.50 for 2 days if not that many clicks/impressions keep raising it my $0.15 every other day (You will most likely lose money these 10 days, just accept it and be patient with your ads, if your profitable scale up your budget $10 a day until your breaking even to gather as much data as possible) Get all the acos keywords under 30% Manual: Make a new campaign with manual and put in all converting keywords into a “broad” campaign. For each keyword do a custom bid. Make bid a little bit higher than the lowest suggested bid amount. Start it at $10 a day Make another ad group in your manual campaign and do the same thing as above but use “phrase” for the keywords and make your bids a little bit higher than your broad keywords, ideally like $0.05. Start it at $10 a day Run both of these ad groups for 5 days and if you are profitable scale up the ads. After 5 days or so cut off the ad group that has the higher acos so either “phrase” or “broad” (This is called “split testing”) Whatever ad group you choose keep running and slowly scale up until not profitable anymore. Run that ad for another 10 days and whatever keywords have an acos above 30%, disable them. Note: if some of the keywords are not spending any money or not getting any click then this means you need to raise your bid on that particular keyword. After about 50 sales with your ‘broad” manual campaign download the search term report, under advertising reports. Put the search term report into an excel sheet and look for the “custom search term tab”. This will only show keywords in certain keywords. Once you find the keywords under “custom search term” pull only the keywords from there that have under a 30% acos. Now once you get those custom keywords make a new ad group in your manual campaign and use those keywords and put them as “exact” phrase type with a bid amount of the highest suggested bid. (Make sure to keep your broad campaign running too) These “exact” keywords are most likely going to be the keywords that will convert the best this is why you want to put the phrase type “exact” Start it at $10 a day Let that ad run for 5 days and cut out the keywords with a high acos and scale up the budget if profitable.
Views: 5950 Chad Bartlett
Porter's Generic Strategies
 
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Learn more about Porter's models of strategy here on the tutor2u website: https://www.tutor2u.net/business/reference?q=porter Porter's generic strategies of low-cost and differentiation are introduced and explained in this revision video.
Views: 114841 tutor2u
Competitive Strategies
 
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In this course, you will understand what distinguishes each of the five generic strategies and why some of these strategies work better in certain kinds of industry and competitive conditions than in others. A competitive strategy concerns the specifics of management’s game plan for competing successfully and securing a competitive advantage over rivals in the marketplace. It is important to understand what distinguishes each of the five generic strategies and why some of these strategies work better in certain kinds of industry and competitive conditions than in others. A low-cost leader’s basis for competitive advantage is lower overall costs than competitors’. Success in achieving a low-cost edge over rivals comes from eliminating and/or curbing “nonessential” activities and-or out managing rivals in performing essential activities. A low-cost provider strategy achieves lower overall costs than rivals and appealing to a broad spectrum of customers, usually by underpricing rivals. The essence of a broad differentiation strategy is to offer unique product or service attributes that a wide range of buyers find appealing and worth paying for. A low-cost provider strategy can always defeat a differentiation strategy when buyers are satisfied with a basic product and don’t think “extra” attributes are worth a higher price. The targeted segment, or niche, can be defined by geographic uniqueness or by special product attributes that appeal only to niche members. Niche strategies are focused closely on serving segment-specific or niche markets. Business strategy may alternatively be based on the process of product or service differentiation across a range of markets and market segments. Best-cost provider strategies are a hybrid of low-cost provider and differentiation strategies that aim at satisfying buyer expectations on key quality/features/performance/ service attributes and beating customer expectations on price. A company’s competitive strategy should be well matched to its internal situation and predicated on leveraging its collection of competitively valuable resources and competencies.
Views: 156 Gregg Learning
Sales Training Videos in Hindi, Competitive Advantage in Business Marketing by Vivek Bindra
 
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VIDEO: Sales Motivational Video in Hindi by Vivek Bindra This video discusses in detail the basics, the intermediaries and nuances of selling. Mr.Vivek Bindra who has helped hundreds of corporates and thousands of sales men and individuals achieve their sales goals and target through his path breaking and game changing videos on selling skills and techniques. To Attend a 4 hour Power Packed “Extreme Motivation & Peak Performance” Seminar of BOUNCE BACK SERIES, Call at +919310144443 or Visit https://bouncebackseries.com/ To attend upcoming LEADERSHIP FUNNEL PROGRAM, Call at +919810544443 or Visit https://vivekbindra.com/upcoming-programs/leadership-funnel-by-vivek-bindra.php Watch the Leadership funnel Program Testimonial Video, here at https://youtu.be/xNUysc5b0uI Follow our Official Facebook Page at https://facebook.com/DailyMotivationByVivekBindra/ and get updates of recent happenings, events, seminars, blog articles and daily motivation. In this video he discusses at length, the FABing techniques, and its distinct advantages. He also tells his audience how Conviction and Communication are the 2 key levers in enhancing your sales. Leverage your competitive advantage. Mr. Vivek Bindra delivers high power sales trainings, sales seminars and sales related sessions in cities like Bangalore, Chennai, Delhi, Hyderabad, Kolkata, Mumbai, Ahmedabad, Pune, Kanpur,Indore,Jaipur,Vadodara,Surat,Nagpur,Lucknow,Patna,Bhopal,Bhubaneswar, Bikaner, Bokaro Steel City, Chandigarh, Coimbatore, Cuttack, Dehradun, Dhanbad, Durgapur,Faridabad, Ghaziabad, Gurgaon, Guwahati, Gwalior,Hubli,Indore, Jabalpur, Jalandhar, Jamshedpur, Jhansi, Kanpur, Kochi, Kota, Kozhikode, Lucknow, Ludhiana, Madurai, Mangalore, Mysore, Nagpur, Noida, Pondicherry, Raipur, Rajkot, Ranchi, Rourkela, Surat, Thiruvananthapuram, Vadodara, Varanasi, Visakhapatnam. He is also the best Sales trainer in India, NCR, Andhra Pradesh, Arunachal Pradesh, Assam, Bihar, Chhattisgarh, Goa, Gujarat, Haryana, Himachal Pradesh, Jammu & Kashmir, Jharkhand, Karnataka, Kerala, Madhya Pradesh, Maharashtra, Manipur, Meghalaya, Mizoram, Nagaland, Odisha, Punjab, Rajasthan, Sikkim, Tamil Nadu, Telangana, Tripura, Uttar Pradesh, Uttarakhand, West Bengal. . He is widely known for his selling skills in Asia, South East Asia, Malaysia, Kualalumpur, Singapore, Thailand, Bangkok, Vietnam, Dubai, Abu Dhabi, Qatar, Maldives, Bhutan, Nepal, Thimpoo, Kathmandu, Burma, Rangoon and middle east for his sales improvement, sales and selling acumen improvement trainings, workshops and seminars. This is the best sales training video, sales motivational video, sales technique and selling technique video made ever that can and will impact your sales bottom-line. Contact Mr. Vivek Bindra for the most outstanding sales motivation workshops, sales training programs, sales symposiums and sales training. Individual sales man and salesmen can immensely benefit from this video. Mr. Bindra is an excellent facilitator for sales training for beginners. Mr. Bindra is a world class sales trainer in Hindi and English and a superb facilitator for sales training in Hindi and English. He is bestknown for sales and salesman problem solving issues. Mr. Bindra is widely recalled for his outstanding skills in sales integration trainings, workshops and seminars. He is also well known for Sales interview questions and answers. He delivers widespread trainings for sales skills in Hindi and English, sales skills fundamentals and others. He is called upon by many to conduct seminars on selling concepts ad sales concepts. Selling and sales fundamentals, sales and selling technique. He is also known for selling skills customer service training and selling skills presentation. Widely popular for selling techniques and strategies in hindi and English, Mr. Bindra is very famous for selling techniques in wholesale and retail. He is also known for his exceptional training on selling skills over the phone, direct and indirect sales and selling technique and skills, bestselling and sales techniques, and upselling plus cross selling skills, technique and trainings that work. Known for his training at selling at the point of service skills, Mr. Vivek Bindra has acquired critical acclaim for being the best sales coach in the country. Mr. Bindra has been known for his short selling strategy and selling option strategy technique training. He is also known for his put training strategy techniques. Mr. Bindra is a master sales strategist, sales strategy planner, channel sales strategy,b2b sales strategy and b2c sales strategy. He is renowned for his online selling and sales strategy techniques, sales marketing strategy and online sales and selling strategy. Ask Mr.Bindra for his sales motivational video in Hindi and english, sales motivational videos for success, sales motivational videos for success in hindi and english,sales motivational speech in hindi and English.
Strategic Competitive Simulations  for Product Launches
 
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Competitive simulations, also known as wargames, are ideal to fine-tune the product launch strategy, as you will: 1) Test the launch strategy in a real situation 2) Improve the launch strategy 3) Reach consensus with key stakeholders on the strategy, critical success factors and goals If you are interested, please contact us at: +1-610-340-4592 (US) +54-11-4777-9327 (Argentina) +52-55-8421-9089 (Mexico) +55-11-3042-0964 (Brazil) www.midasconsulting.com.ar info at midasconsulting.com.ar
How To Market Against Established Competitors | Dan Martell
 
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Are you frustrated with the competition of established competitors and the resources they have at their disposal? In this video, I share 5 best practices on how to compete, because there's no one that cares more about your business than you. Are you an entrepreneur? Get free weekly video training here: http://www.danmartell.com/newsletter + Join me on FB: http://FB.com/DanMartell + Connect w/ me live: http://periscope.tv/danmartell + Tweet me: http://twitter.com/danmartell + Instagram awesomeness: http://instagram.com/danmartell Related Video: 3 Stories You NEED To Perfect As An Entrepreneur https://youtu.be/ujU67JMH0wQ Google Article: https://techcrunch.com/2013/11/04/google-launches-helpouts-paid-video-chats-with-experts-to-address-whatever-is-bothering-you-right-now/ I LOVE competition. It fires me up. A few years ago while I was building Clarity.fm, Google suddenly announced that they were launching a competing product. (read till the end to see what happened) I can’t tell you how many friends messaged me with the link sharing their condolences... ... as if it was game over??? RIP Clarity.fm Umm.. not so fast. F-that! Here’s the question I ask myself every time I discover competition in my space: “Do they care more about solving my customers problems than I do?” If the answer is no, then who cares. No one at Google really, truly, DEEPLY gave a damn about helping entrepreneurs connect with other experts over the phone to solve their problems faster. NO ONE. Still to this day, very few others share my level of enthusiasm. Why? Because entrepreneurship literally saved my life. That being said, other than “caring more” there are a few key strategic ways to compete against the big dogs. In today’s video, I cover the The 5 deadliest “slingshots” you get to aim between the eyes of the Goliaths of your industry. For me, competing comes down to making smart strategic moves... here are the 5 that I go deep into: 1) Pick a Niche 2) Great Story 3) Product Hook 4) Customer Service 5) Transcending Vehicles Many founders forget how powerful stories are. “Whoever tells the best story wins.” ~ John Quincy Jones That’s why it’s the second strategy. What I would love to hear is how you’ve fended off bigger, better-funded competition? Did you work backwards from the customer? Did you double down on a niche? Did you steal their employees? :) I’m just curious ... leave a comment below with your top tips for the community and I’ll be sure to read / respond to everyone. Have an incredible week! - Dan Don't forget to share this entrepreneurial advice with your friends, so they can learn too: https://youtu.be/cOgFWHpIK7w ===================== ABOUT DAN MARTELL ===================== “You can only keep what you give away.” That’s the mantra that’s shaped Dan Martell from a struggling 20-something business owner in the Canadian Maritimes (which is waaay out east) to a successful startup founder who’s raised more than $3 million in venture funding and exited not one... not two... but three tech businesses: Clarity.fm, Spheric and Flowtown. You can only keep what you give away. That philosophy has led Dan to invest in 33+ early stage startups such as Udemy, Intercom, Unbounce and Foodspotting. It’s also helped him shape the future of Hootsuite as an advisor to the social media tour de force. An activator, a tech geek, an adrenaline junkie and, yes, a romantic (ask his wife Renee), Dan has recently turned his attention to teaching startups a fundamental, little-discussed lesson that directly impacts their growth: how to scale. You’ll find not only incredible insights in every moment of every talk Dan gives - but also highly actionable takeaways that will propel your business forward. Because Dan gives freely of all that he knows. After all, you can only keep what you give away. Get free training videos, invites to private events, and cutting edge business strategies: http://www.danmartell.com/newsletter
Views: 5349 Dan Martell
How to develop competitive advantage for your business?
 
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The term "competitive advantage” refers to a unique advantage a company has over its competitors. In this video, you will learn how to create Competitive advantage for your organization in the most simple and systematic way. The 3 simple steps for creating competitive advantage is derived from the coaching / consulting format that Paul Robinson (http://www.paulrobinson.in) adapts in his teaching. For more details you can also visit our website http://crashcoursemba.com Business Insights is a series created by Paul Robinson; the ideas shared are from his experience as a motivational speaker, coach, consultant and an author Recommended books: ‘Competitive Advantage: Creating and Sustaining Superior Performance’ by Micheal E Porter https://goo.gl/S51Wqa ‘Creating Competitive Advantage’ by Jaynie L Smith https://goo.gl/WHbnCC ‘Beyond Performance: How Great Organizations Build Ultimate Competitive Advantage’ by Scott Keller https://goo.gl/Xn7xRM ‘Gaining And Sustaining Competitive Advantage’ by Jay B Barney https://goo.gl/Nwq4JW ‘Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant’ by W Chan Kim & Renee Mauborgne https://goo.gl/HdqZKB
Views: 8611 Positive Revolution
The Five Competitive Forces That Shape Strategy
 
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An Interview with Michael E. Porter, Professor, Harvard University. Porter's five competitive forces is the basis for much of modern business strategy. Understand the framework and how to put it into practice.
Views: 1838841 Harvard Business Review
Marketing: Segmentation - Targeting - Positioning
 
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For more study help on Marketing Segmentation visit our free website: https://www.tutor2u.net/business/topics/market-segmentation The STP (segmentation, targeting & positioning) model of marketing is outlined in this revision video.
Views: 227566 tutor2u
Product Platforms: A Source of Competitive Advantage webinar with Dr. Bruce Cameron
 
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Recent research suggests, however, that many companies do not succeed in becoming platform leaders because their strategies fail to adequately tackle both the technology and business aspects of platform leadership. In this webinar, Dr. Bruce Cameron discusses how to better understand how product platforming can deliver ROI for your organization. Learn more about commonality and product platform strategy in Dr. Cameron’s upcoming Executive Education program, Managing Product Platforms: Delivering Variety and Realizing Synergies. http://executive.mit.edu/ps
Five Competitive Strategies
 
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In this course, you will understand what distinguishes each of the five generic strategies and why some of these strategies work better in certain kinds of industry and competitive conditions than in others. A competitive strategy concerns the specifics of management’s game plan for competing successfully and securing a competitive advantage over rivals in the marketplace. A company’s competitive strategy with its specific efforts to please customers, strengthen its market position, counter the maneuvers of rivals, respond to shifting market conditions, and achieve a particular competitive advantage. The two biggest factors that distinguish one competitive strategy from another boil down to whether a company’s market target is broad or narrow, and whether the company is pursuing a competitive advantage linked to lower costs or differentiation. It is important to understand what distinguishes each of the five generic strategies and why some of these strategies work better in certain kinds of industry and competitive conditions than in others.
Views: 262 Gregg Learning
International Strategy
 
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How do you win in a global market? This video shows how to position your company in a global market, depending upon your objectives.
Views: 21549 Shad Morris
Business Training Video on Price and Product Strategy (Hindi) by DR. Vivek Bindra
 
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In this Video Dr. Vivek Bindra explains in very simple terms, the 4 quadrants of Business practice. This video beautifully explains the following quadrants for start ups, small entrepreneurs, small business etc as follows 1. Value for Money | 2. Opportunistic | 3. Premium | 4. Chinese Market. Through these quadrants Dr. Bindra asks young entrepreneurs to identify their business propositions and determining on which proposition would they like to position their business. This is a very enabling video that seeks to empower the business class society of India today and handhold them to success. If you want to avail the full benefits of this business concept, then do not forget to attend the 6 months long term Leadership Funnel Program To Attend a 4 hour Power Packed “Extreme Motivation & Peak Performance” Seminar of BOUNCE BACK SERIES, Call at +919310144443 or Visit https://bouncebackseries.com/ To attend upcoming LEADERSHIP FUNNEL PROGRAM, Call at +919810544443 or Visit https://vivekbindra.com/upcoming-programs/leadership-funnel-by-vivek-bindra.php Watch the Leadership funnel Program Testimonial Video, here at https://youtu.be/xNUysc5b0uI Follow our Official Facebook Page at https://facebook.com/DailyMotivationByVivekBindra/ and get updates of recent happenings, events, seminars, blog articles and daily motivation.
Porter's Generic Strategies - Staying Competitive
 
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To learn more about Porter's Generic Strategies take a look at the article at www.mindtools.com/porters-strategies Porter's Generic Strategies are so called because they can be useful to you no matter what industry you work in, what products or services you sell, or whether you are a small or large organization. According to Porter there are three main strategies that you can use to get an edge on your competition. These are: Cost Leadership, Differentiation and Focus. To learn more about each of these strategies and how you can apply them in your organization take a look at our video.
Views: 30240 MindToolsVideos
How Smart, Connected Products are Transforming Competition - Harvard Business Review
 
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Prof. Michael E. Porter and PTC CEO Jim Heppelmann introduce their November 2014 Harvard Business Review article on the impact of Smart, Connected Products and the Internet of Things (IoT) on strategy and competition. Read the article now at http://www.ptc.com/go/hbr.
Views: 14188 PTC
Strategic Positioning - Competitive Matrix
 
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Rod McNealy, Johnson & Johnson Marketing Executive, Wharton Lecturer, Princeton alumnus,presenting Competitive Positioning and Positioning Matrix, learn more at RodMcNealy.com
Views: 3210 jnjtiger
3 Steps to Build Your Product Strategy | (Hindi) | Dr.Vivek Bindra
 
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In this Video Dr. Vivek Bindra explains the 3 steps to build your product strategy. Through this video , he guides the business class to learn to select the right customers | audience for their business. He says it is very important to understand the demographics|psychographics of the audience. He further says that during the initial days of the business, a wrong customer can kill the liquidity in your business. Acquisition of the wrong customer is very harmful for thee business due to delayed payments, defaults in payments etc. It is further important to identify the right product mix ( High focus | Low focus | No focus ) products in your business. He has also given his audience an unique RISIMIS formula ( Ritual of Sixty Minute Solitude ). Next he explains in detail about the value proposition of a business. On what proposition must a businessman position his product ( Performance value, Relational Value, Emotional value, Relationship Value ). Next, he outlines how to deliver the selected product to the selected customer through an effective marketing communication strategy, value packaging and positioning mechanism, and the right communication channel. This video package is a powerful solution towards upgrading a start up business To Attend a 4 hour Power Packed “Extreme Motivation & Peak Performance” Seminar of BOUNCE BACK SERIES, Call at +919310144443 or Visit https://bouncebackseries.com/ To attend upcoming LEADERSHIP FUNNEL PROGRAM, Call at +919810544443 or Visit https://vivekbindra.com/upcoming-programs/leadership-funnel-by-vivek-bindra.php Watch the Leadership funnel Program Testimonial Video, here at https://youtu.be/xNUysc5b0uI Follow our Official Facebook Page at https://facebook.com/DailyMotivationByVivekBindra/ and get updates of recent happenings, events, seminars, blog articles and daily motivation.
Competitive Strategies: Cost Leadership vs Differentiation vs Focus Strategy
 
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http://www.woltersworld.com General competitive strategies for businesses. Cost leadership: make things as cheap as possible to pass on the benefits to consumers. Differentiation: make your product different and special so others will pay more for it. Focus: focus on one single group with whom to sell your product or service.
Views: 18047 Wolters World
Competitive Analysis Framework | Understand the User | App Marketing | Udacity
 
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Learn with Udacity and Google in our FREE App Marketing course and check out the Tech Entrepreneur Nanodegree program! ►►► http://bit.ly/Tech-Entrepreneur-Nanodegree ◄◄◄ ----------------------------------------­--------------------------------------------------- Built in partnership with Google, this program mixes theory and practice to show students how to transform ideas into market-ready products. ----------------------------------------­--------------------------------------------------- App Marketing: Your First 1,000 Users & Beyond ----------------------------------------­--------------------------------------------------- ►►► http://bit.ly/App-Marketing-Course ◄◄◄ ----------------------------------------­--------------------------------------------------- ● What's in the course? Without customers, your business does not exist. Marketing helps you understand your potential user and focus your product on their needs. This course will help you organize a strategy of identifying your perfect user, find ways to connect with them and what you’ll say when you find them. This covers research, planning, execution and most importantly how to grow your user base. ● Why take this course? You’re going to come up with a plan to acquire users and grow! By the time you’re done, you will have a robust marketing plan, including a slide deck with a description of your value to your customers, how you stack up against competitors, who your target audience is, and to grow your customer base. ----------------------------------------­---------------------------------------------------- Course Syllabus; App Marketing Lesson 1: Understand the User Learn to define and create a targeted marketing plan for specific user segments. Analyze your competitive advantages and disadvantages through market segmentation and the five level of market competition and learn how to position your product. Conduct competitive analysis in order to create your unique value proposition. Lesson 2: Pre-launch Create marketing goals in order to focus your marketing plan. You’ll start thinking about your distribution plan and consider what keywords work best for your goals. You’ll also create the materials to help prepare you for launch and learn about your app listing page. Finally, you’ll learn about the beta-testing community, beta-testing groups, and prepare your landing pages. Lesson 3: Launch! Prepare, launch, execute, and gain your first users. You’ll outline a go-to-market strategy and gain the know-how to execute on it. You’ll learn SEO (search engine optimization) and ASO (app store optimization) skills as well as growth hacking tips to get your first 1000 users. Lesson 4: Customer Acquisition Learn about paid and free customer acquisition methods from AdWords, social marketing, email marketing and more. Lesson 5: Measurement Fundamentals Learn to use data to iterate and optimize your marketing plan. ----------------------------------------­--------------------------------------------------- ►►►http://bit.ly/App-Marketing-Course ◄◄◄ ----------------------------------------­--------------------------------------------------- Tech Entrepreneur Nanodegree Our Tech Entrepreneur Nanodegree program teaches you the skills you need to create your own revenue-generating app, and build a successful business around it. You’ll learn to succeed the Silicon Valley way! ----------------------------------------­---------------------------------------------------- ►►► http://bit.ly/Tech-Entrepreneur-Nanodegree ◄◄◄ ----------------------------------------­---------------------------------------------------- Udacity | Google | Tech Entrepreneur Nanodegree | App Marketing | Understand the User | Pre-Launch | Launch | Customer Acquisition | Measurement Fundamentals
Views: 22219 Udacity
3 Minute Product Manager: Competitive Analysis
 
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An introduction to competitive analysis for product managers.
What is COMPETITIVE ADVANTAGE? What does COMPETITIVE ADVANTAGE mean?
 
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What is COMPETITIVE ADVANTAGE? What does COMPETITIVE ADVANTAGE mean? COMPETITIVE ADVANTAGE meaning - COMPETITIVE ADVANTAGE definition - COMPETITIVE ADVANTAGE explanation. Source: Wikipedia.org article, adapted under https://creativecommons.org/licenses/by-sa/3.0/ license. Competitive advantage is a business concept that describes the attribute of allowing an organization to outperform its competitors. These attributes may include access to natural resources, such as high-grade ores or a low-cost power source, highly skilled labor, geographic location, high entry barriers, etc. Access to new technology can also be considered as an attribute of competitive advantage. Competitive advantage is the leverage that a business has over its competitors. This can be gained by offering clients better and greater value. Advertising products or services with lower prices or higher quality interests consumers. Target markets recognize these unique products or services. This is the reason behind brand loyalty, or why customers prefer one particular product or service over another. Value proposition is important when understanding competitive advantage. If the value proposition is effective it can produce a competitive advantage in either the product or service. The value proposition can increase customer expectations and choices. Michael Porter defined the two ways in which an organization can achieve competitive advantage over its rivals: cost advantage and differentiation advantage. Cost advantage is when a business provides the same products and services as its competitors, albeit at a lesser cost. Differentiation advantage is when a business provides better products and services as its competitors. In Porter's view, strategic management should be concerned with building and sustaining competitive advantage. Competitive advantage seeks to address some of the criticisms of comparative advantage. Competitive advantage rests on the notion that cheap labor is ubiquitous and natural resources are not necessary for a good economy. The other theory, comparative advantage, can lead countries to specialize in exporting primary goods and raw materials that trap countries in low-wage economies due to terms of trade. Competitive advantage attempts to correct this issue by stressing on maximizing scale economies in goods and services that garner premium prices (Stutz and Warf 2009). The term competitive advantage refers to the ability gained through attributes and resources to perform at a higher level than others in the same industry or market (Christensen and Fahey 1984, Kay 1994, Porter 1980 cited by Chacarbaghi and Lynch 1999, p. 45). The study of this advantage has attracted profound research interest due to contemporary issues regarding superior performance levels of firms in today's competitive market. "A firm is said to have a competitive advantage when it is implementing a value creating strategy not simultaneously being implemented by any current or potential player" (Barney 1991 cited by Clulow et al.2003, p. 221). Successfully implemented strategies will lift a firm to superior performance by facilitating the firm with competitive advantage to outperform current or potential players (Passemard and Calantone 2000, p. 18). To gain competitive advantage, a business strategy of a firm manipulates the various resources over which it has direct control and these resources have the ability to generate competitive advantage (Reed and Fillippi 1990 cited by Rijamampianina 2003, p. 362). Superior performance outcomes and superiority in production resources reflect competitive advantage (Day and Wesley 1988 cited by Lau 2002, p. 125). The quotes above signify competitive advantage as the ability to stay ahead of present or potential competition. Also, it provides the understanding that resources held by a firm and the business strategy will have a profound impact on generating competitive advantage. Powell (2001, p. 132) views business strategy as the tool that manipulates resources and creates competitive advantage, hence viable business strategy may not be adequate unless it possesses control over unique resources that have the ability to create such a unique advantage.
Views: 18107 The Audiopedia
Marketing Minute 020: “Your Competitive Advantage” (Leadership Strategy) #MarketingMinute
 
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What does your organization have that your competitors do not have? Most organizations offer products and services that, to some degree, can be imitated by the competition. Even if they can’t copy your product exactly, they can find some other offering that will do the job, fill the gaps, solve the problems, or otherwise offer solutions to your current and potential customers. What your organization has that your competitors do not have is your set of people. You’ve probably heard quite often that while managers manage people, leaders help develop people to help them reach their potential and to help them become more valuable to the organization. So your job as a marketing leader is to focus a significant amount of your time and effort on helping the people in your organization become better at the skills that are relevant not only to the current state of the marketplace, but to what the future marketplace will demand. When you help build the relevant skills of your team members, you prepare your organization for significant future success. **Subscribe to my channel to make sure that you don't miss the future episodes of Monday's Marketing Minute.
Views: 26504 Anthony Miyazaki
2 Simple Ways to Differentiate Your Product From Your Competitors (HUGE Competitive Advantage)
 
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You're an entrepreneur and have a product and service. I bet your competitors have a similar product or service. How do you gain a competitive advantage with your online marketing efforts? Subscribe here to learn more of my secret SEO tips: https://www.youtube.com/subscription_center?add_user=neilvkpatel Find me on Facebook: https://www.facebook.com/neilkpatel/ Read more on my blog: https://neilpatel.com/blog/ #1 Tell a story If people understand why your product or your company is different than the other players in the space, they're much more likely to connect with you and buy from you. That's why story telling is so powerful to gain a competitive advantage. It goes back thousands and thousands of years with marketing. People connect with stories, they connect with emotion. If you don't tell any stories on your website, people are just gonna see it as a cold corporation. #2 Focus on your unique selling proposition Your USP or unique selling proposition has to be different than your competitors'. For example, if your competitors claim to be the biggest player in this space, then your unique selling proposition should be "hey, we're a boutique agency and when you work with us, you work with the founders". That's an example of a unique selling proposition, so when you combine those two strategies, you'll be able to differentiate yourself from the competitors and more people are going to be likely to be buy from your website versus other players in this space. This is how you win in digital marketing.
Views: 5300 Neil Patel
Michael Porter Competitive Strategies | Cost Accounting | CPA Exam BEC | CMA Exam
 
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Webiste: www.farhatlectures.com Like us on Facebook: https://www.facebook.com/accountinglectures Visit the website where you can search using a specific term: http://www.farhatlectures.org/ Connect with Linked In: https://www.linkedin.com/in/mansour-farhat-cpa-cia-cfe-macc-2453423a/ In developing a sustainable competitive position, each firm purposefully or as a result of market forces arrives at one of the two competitive strategies: cost leadership or differentiation.3 Cost Leadership Cost leadership is a competitive strategy in which a firm outperforms competitors in produc- ing products or services at the lowest cost. The cost leader makes sustainable profits at lower prices, thereby limiting the growth of competition in the industry through its success at reduc- ing price and undermining the profitability of competitors, which must meet the firm’s low price. The cost leader normally has a relatively large market share and tends to avoid niche or segment markets by using the price advantage to attract a large portion of the broad market. The differentiation strategy is implemented by creating a product or service that is unique in some important way, usually in regard to higher quality, better customer service, improved product features, or some type of innovation. Sometimes a differentiation strategy is called product leadership to refer to the innovation and features in the product. In other cases, the strategy might be called a customer-focused or customer-solution strategy, to indicate that the organization succeeds on some dimension(s) of customer service. This perception allows the firm to charge higher prices and outperform the competition in profits without reduc- ing costs significantly. Many industries, including consumer electronics and clothing, have differentiated firms. The appeal of differentiation is especially strong for product lines for which the perception of quality and image is important, as in cosmetics, jewelry, and automo- biles. Tiffany, Bentley, Rolex, Whirlpool, and BMW are good examples of firms that have a differentiation strategy.
INDEC - Strategic competitive analysis and benchmarking
 
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Regardless of how difficult we think our business might be right now, one thing is for sure: it is going to become harder. - You and your company are already experiencing every day what numerous top managers are predicting. In order to hold a successful position against competition, it's more important than ever to have well-targeted market and product strategies. As a full-service provider for strategic competition analyses and benchmarking, INDEC offers your company support in the fields of product and innovation management, engineering, purchasing and sales. Our core business: We provide freely configurable IT solutions for the effective development, production and marketing of your products. You can use these solutions to concentrate the information you require. Numerous mid-size businesses and multinational corporations worldwide are already profiting from this competitive advantage. Stay one step ahead of your competitors. Today, it is more important than ever for us to analyse and recognise our customers' requirements. But INDEC has even more to offer. • In-depth insight regarding competitors, markets and developments • Central summaries of all information - for improved cross-departmental collaboration and reduction of data redundancies • Wide range of analysis possibilities for your own and competing products • Less effort and time wasted thanks to up-to-date evaluations and clear visuals The structured presentation of information allows us to generate targeted analyses whenever they are required, supporting the internal and external decision-making process effectively and efficiently. "As experts in cross-disciplinary market and competitive analyses we have an excellent overview of your company's overall development. Talk to us - we'll help you outclass the competition!" Further information can be found www.indec-group.com
Views: 725 Torsten Beinke
How to Conduct a Competitive Analysis |  Part 2
 
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[competitive analysis series part 2] We go through the process of analyzing all the competitive info to determine product information, market share, marketing strategies, and identify your competition’s strengths and weaknesses. Read our blog!:https://www.campaigncreators.com/blog/competitive-analysis-how-to-analyze-competitive-information This is the competitive analysis series part 2, you should check out part 1 as well. https://www.youtube.com/watch?v=5R_vYnQBfm4 [SUMMARY] PRODUCT EVALUATION 00:20 1 Start with a list Start by making a list of product features and benefits in order of importance and prepare a table to show whether or not each of your competitors fulfill them. 2 Compare prices 3. Other factors to consider Customer preference of products is only part of the analysis. Some other factors to consider are: Financial resources, operational efficiencies, product line breadth, strategic partnership, company morale/personnel. MARKET SHARE 02:34 To determine your company’s market share on a percentage basis, the following formula should be used: “Current Market Share = Company sales / Industry sales” COMPETITIVE OBEJECTIVES AND STRATEGIES 03:19 you should try to identify what their market objectives are and determine what types of strategies they are using to achieve them. -Objectives- Are your competitors trying: ・To maintain or increase market share? ・To maximize short-term or long-term profits? -Strategies- you will need to determine what type of strategy they have employed. Some possible strategies your competitor’s may be employing are: ・ Reducing their prices. ・ Advertising in new publications, or advertising more frequently. IDENTIFY THE COMPETITIONS STRENGTHS AND WEAKNESSES 04:20 you need to make a realistic assessment of your competitors’ strengths and weaknesses, as viewed by the market. You should construct a simple chart that summarizes this information. DETERMINE YOUR COMPETITIVE POSITION IN THE MARKETPLACE 04:53 Once you have identified and analyzed your competition, and understand your competitive position, you are ready to do the following: ・ Identify and discuss key areas of competitive advantage and disadvantage. ・ Summarize the major problems and opportunities facing your firm which may require action. ・ Integrate your analysis of the competition with demographic analysis of your market. No matter what your market position may be, you need a strong online lead generation strategy. Get your free Introduction to Lead Generation guide here: https://www.campaigncreators.com/lead-gen-mofu-guide
Views: 2359 Campaign Creators
How To Sell A Product - 5 Practical Strategies To Sell Anything
 
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In this video I am going teach you how exactly you can sell anything to anyone. Selling is by far the most important skill you will ever learn. If you are in a job interview, you need to know how to sell yourself, not only to able to get the job but to get it with a maximum salary possible. If you are a salesman, you will never be rejected again if you simply apply these tips. No matter who you are, no matter what is your background, imagine for a moment if you know how to sell. All what you need to do is come to up with a product or a service and start selling it. And its only a matter of time before you will be filled with cash. What made Steve Jobs is so different than the rest of the entrepreneurs is probably because he knew how to sell a thousand dollar product that only takes 120 bucks to build. Fortunately there is science behind all of this, there is science why people buy from one person and ignore the other, and here in this video I am going to share with you 5 scientifically proven ways that you can use to sell anything to anyone right now. Get The Book: http://amzn.to/2hSVw0k How To Win Any Argument: https://www.youtube.com/watch?v=hXQVx... First Impression Techniques: https://www.youtube.com/watch?v=Lm6TQ... Get 2 Free Audio Books: http://amzn.to/2sf9dqc For More Great Content: Instagram: https://goo.gl/vzBDdg Facebook: https://goo.gl/DZmAeM Twitter: https://goo.gl/6gvG4T
Views: 120296 Proactive Thinker
4 Principles of Marketing Strategy | Brian Tracy
 
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A short clip from my Total Business Mastery seminar about the 4 Principles of Marketing Strategy. Want to know: How do I get customers? How do I determine my target markets? What's my competitive advantage? http://bit.ly/29heNou Move toward any goal, big or small with my FREE guide in the link above. ___________________ Learn more: Subscribe to my channel for free offers, tips and more! YouTube: http://ow.ly/ScHSb Facebook: http://www.facebook.com/BrianTracyPage Twitter: http://www.twitter.com/BrianTracy Google+: +BrianTracyOfficialPage Pinterest: http://www.pinterest.com/BrianTracy Instagram: @TheBrianTracy Blog: http://bit.ly/1rc4hlg online marketing, marketing concepts, marketing 101, marketing techniques, best marketing strategies,
Views: 1487640 Brian Tracy
Top Tips - NEW PRODUCT LAUNCH strategy with Randy Micheletti
 
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Randy Micheletti, VP of Geile/Leon, discusses six strategic steps to successfully launch a new product.
Steve Jobs' amazing marketing strategy - MUST WATCH
 
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Check out these books about Steve Jobs: * Steve Jobs: https://amzn.to/2PGH3nM * The Presentation Secrets of Steve Jobs: https://amzn.to/2JB1j55 * Becoming Steve Jobs: https://amzn.to/2QgZKf8 * Steve Jobs: The Man Who Thought Differently: https://amzn.to/2AHIqdQ * Steve Jobs (Movie): https://amzn.to/2CZgLq3 Steve Jobs shares his amazingly different approach to marketing and how he used it to build Apple into one of the largest companies in the world. * Join my BELIEVE newsletter: http://www.evancarmichael.com/newsletter/ Transcript: To me….marketing is about values. This is a very complicated world. It’s a very noisy world. And we’re not going to get a chance to get people to remember much about us. No company is! And so, we have to be really clear on what we want them to know about us. Now Apple, fortunately, is one of half-a-dozen best brands in the whole world. Right up there with Nike, Disney, Coke, Sony — it is one of the greats of the greats. Not just in this country, but all around the globe. But even a great brand needs investment and caring if it’s going to retain its relevance and vitality. And the Apple brand has clearly suffered from neglect in this area in the last few years. And we need to bring it back! The way to do that is NOT to talk about speeds and fees. It’s NOT to talk about bits and mega-hertz. It’s NOT to talk about why we are better than Windows. The dairy industry tried for 20 years to convince you that milk was good for you. It’s a lie, but they tried anyway. And the sales were falling. And then they tried “Got milk” and the sales went up. “Got milk” wasn’t even talking about the product. In fact, it focuses on the absence of the product. But the best example of all, and one of the greatest jobs of marketing that the universe has ever seen, is Nike. Remember, Nike sells a commodity. They sell shoes!!! And yet, when you think of Nike you feel something different than a shoe company. In their ads, as you know, they don’t ever talk about the product. They don’t ever tell you about their air soles and why they are better than Reebok’s air soles. What does Nike do in their advertising? They honor great athletes. And they honor great athletics. That’s who they are, that’s what they are about! Apple spends a fortune on advertising — you’d never know it….you’d never know it! So…when I got here, Apple just fired their agency and there was a competition with 23 agencies that…you know…four years from now we would pick one. And we blew that up and we hired Chiat\Day, the ad agency that I was fortunate enough to work with years ago and created some award winning work including the commercial voted the best ad ever made, 1984 (by Advertising Professionals). And…we started working about eight weeks ago, and the question we asked was, “Our customers want to know who is Apple and what is it that we stand for…where do we fit in this world?” And what we’re about isn’t making boxes for people to get their jobs done — although we do that well. We do that better than almost anybody, in some cases. But Apple is about something more than that! Apple at the core…its core value — is that, we believe that people with passion can change the world for the better. That’s what we believe! And we have had the opportunity to work with people like that. We’ve had the opportunity to work with people like you; with software developers, with customers, who have done it. In some big, and some small ways. And we believe that, in this world, people can change it for the better. And that those people who are crazy enough to think that they can change the world are the ones that actually do! And so, what we’re going to do in our first brand marketing campaign in several years, is to get back to that core value! A lot of things have changed. The market is in a total different place than where it was a decade ago. And Apple is totally different — and Apple’s place in it is totally different. And believe me, the products, and the distribution strategy, and the manufacturing are totally different…and we understand that. But values and core values — those things shouldn’t change. The things that Apple believed in at its core, are the same things Apple really stands for today. ENGAGE * Subscribe to my channel: http://www.youtube.com/subscription_center?add_user=Modelingthemasters * Leave a comment, thumbs up the video (please!) * Suppport me: http://www.evancarmichael.com/support/ CONNECT * Twitter: https://twitter.com/evancarmichael * Facebook: https://www.facebook.com/EvanCarmichaelcom * Google+: https://plus.google.com/108469771690394737405/posts * Website: http://www.evancarmichael.com EVAN * About: http://www.evancarmichael.com/about/ * Products: http://www.evancarmichael.com/zhuge/ * Coaching: http://www.evancarmichael.com/movement/ * Speaking: http://www.evancarmichael.com/speaking/
Views: 1384035 Evan Carmichael
कैसे खिंचा चला आता है Customer! | 7 Marketing Strategies | Dr Vivek Bindra
 
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In this video Dr Vivek Bindra Talks about 7 Marketing Strategies through which your customer will come to you. To Attend a 4 hour Power Packed “Extreme Motivation & Peak Performance” Seminar of BOUNCE BACK SERIES, Call at +919310144443 or Visit https://bouncebackseries.com/ To attend upcoming LEADERSHIP FUNNEL PROGRAM, Call at +919810544443 or Visit https://vivekbindra.com/upcoming-programs/leadership-funnel-by-vivek-bindra.php Watch the Leadership Funnel Program Testimonial Video, here at https://youtu.be/xNUysc5b0uI Follow our Official Facebook Page at https://facebook.com/DailyMotivationByVivekBindra/ and get updates of recent happenings, events, seminars, blog articles and daily motivation.
Customer acquisition strategies in a competitive banking market | Anthony Thomson - Metro Bank
 
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Metro Bank's Co-founder, speaking at Marketforce's The Future of Retail Banking conference in November 2012. View more banking video content here - http://marketforce.eu.com/videos-reports . Find out more about this conference in 2013 - http://marketforce.eu.com/events/banking/the-future-of-retail-banking
Competitive Strategic Positions
 
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Examines competitive strategies market leader, challenger, follower, nicher Visit: www.b2bwhiteboard.com
Views: 3049 B2Bwhiteboard
Why Value Added Selling is your NEW Competitive Differentiation Strategy
 
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B2B Sales Tip: Giving value during a compelling buying experience is how to create customer loyalty before the sale, how to increase sales, and buyer enablement. Learn why experiential consultative customer centric value added insights selling is a new competitive differentiation strategy for B2B solution selling.
Views: 3861 Scott M. Warner
Global Market Entry Strategies Explained
 
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http://www.woltersworld.com Going abroad for business? Or thinking of selling your products in foreign lands? This video goes through the main ways firms can grow their business by selling their products abroad. Exporting, Franchising, Strategic Alliances, Joint Ventures, Direct Investment. Copyright Mark Wolters 2012
Views: 97440 Wolters World
Marketing Minute 103: “Core Competencies and Sustainable Competitive Advantage” (Marketing Strategy)
 
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Many marketers spend their time saying that their companies are amazing at this or that, or that their products are incredible or that their service is outstanding, but in today’s world of high technology, many of your competitors can claim the same superlatives that you’re using to describe your brand, product, or organization. So one of the most important exercises you can perform from a marketing strategy perspective is to clearly identify your group’s “core competencies” and your “competitive advantages.” Your core competencies are the main strengths or abilities or knowledge or capacities that your organization has that allow it to be competitive in the marketplace. They aren’t just a list of what you’re good at, but what you’re good at that distinguishes you from the competition. These core competencies may contribute to your brand’s competitive advantage, which is what allows you to beat out the competition for target audiences in particular product categories. Other contributors to competitive advantage might be location or brand reputation or legal protection. If the advantage can be held for a long period of time, it’s considered a sustainable competitive advantage. Remember… Before marketers communicate to their audiences, they need to know what differentiates their brands, organization, and products from the competition. You cannot claim to be better if you’re not different. **Be sure to subscribe to my channel so you don't miss any future episodes of Monday's Marketing Minute, where you’ll learn about: - Marketing Strategy and Tactics - Brand Development - Personal Branding and Professional Branding - Marketing Yourself - Marketing Leadership - Self-Improvement - and whatever relevant and related topics come our way. **Also, connect with me on any of the following: LinkedIn: https://www.linkedin.com/in/anthonymiyazaki Twitter: https://twitter.com/sensiblefolk Instagram: https://www.instagram.com/sensiblefolk/ YouTube: https://www.youtube.com/AnthonyMiyazaki
Views: 69585 Anthony Miyazaki
Starbucks SWOT Analysis
 
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On Udemy: https://www.udemy.com/user/365careers/ On Facebook: https://www.facebook.com/365careers/ On the web: http://www.365careers.com/ On Twitter: https://twitter.com/365careers Subscribe to our channel: https://www.youtube.com/365careers This lesson on Business strategy introduces the idea behind doing SWOT analyses. Watch more at https://www.udemy.com/mba-in-a-box-business-lessons-from-a-ceo . This video is part of a series of short lessons about Business Strategy. The complete module can be found on Udemy, as a core part of the MBA in a Box course by CEO Valentina Bogdanova and 365 Careers. The course provides a complete Business Education: Business Strategy, Management, Marketing, Accounting, Decision Making & Negotiation in just under 10 hours. -------------------------------------------------- Strategy module table of contents: MBA in a Box: Introduction 1. What does the course cover? Section: 2 Strategy: An Introduction 2. The role of Strategy and what makes a Strategy successful 3. The difference between Corporate and Business Strategy 4. The importance of the Mission, Vision, Goals, and Values statements Section: 3 Strategy: The industry lifecycle model 5. The four stages of the industry lifecycle model - An introduction 6. The strategic importance of the industry lifecycle model 7. The Introduction stage - A new industry is born 8. The Growth stage - An industry in its expansion phase 9. The Maturity stage - An industry at its peak 10. The Decline stage - An obsolete industry Section: 4 Strategy: Porter's Five Forces model - The competitive dynamics in an industry 11. Michael Porter's Five Forces model 12. The threat of new entrants 13. The threat of substitute products 14. The intensity of current competition 15. The bargaining power of suppliers 16. The bargaining power of clients 17. Porter's Five Forces framework applied in practice Section: 5 Strategy: Game Theory - Studying the interaction between multiple parties 18. An introduction to Game Theory 19. Zero-sum games - approaching situations with a win-lose perspective 20. Non-zero-sum games - considering both cooperation and confrontation 21. Tobacco companies - a real-life example of Game Theory application Section: 6 Strategy: Focusing on the inside of a business 22. Focusing on the inside of a business - An Introduction 23. A company's lifecycle model - what should be done at different stages Section: 7 Strategy: Acquiring a competitive advantage 24. The quest for a competitive advantage - An Introduction 25. The importance of building a sustainable competitive advantage 26. The role of resources and capabilities 27. Acquiring an actual competitive advantage Section: 8 Strategy: The three main competitive strategies 28. The three main competitive strategies 29. Cost leadership - sell cheap 30. Differentiation - be different 31. Niche (Focus) strategy - find your niche market 32. The danger of hybrid strategies Section: 9 Strategy: Corporate growth strategies 33. The types of growth opportunities companies pursue 34. Organic growth - building a solid foundation 35. Inorganic growth - leveraging M&A transactions 36. Horizontal integration 37. Vertical integration Section: 10 Strategy: The SWOT analysis framework 38. An introduction to SWOT analysis 39. SWOT analysis in practice - Starbucks -------------------------------- Strategy analysis has two main branches – analysis of a firm’s external environment and analysis of a firm’s internal environment. SWOT is a famous framework that allows us to combine the two types of analysis. SWOT is sometimes referred to as internal-external analysis. The acronym SWOT stands for Strengths, Weaknesses, Opportunities, and Threats. The first two, Strengths and Weaknesses, are related to a firm’s internal environment, while the last two, Opportunities and Threats, consider its external environment. Internal strengths and external opportunities are vertically paired as helpful elements, while internal weaknesses and external threats are paired as harmful elements. if we perform a company analysis, under strengths, we would expect to see its core competences, the areas where the business excels and has a competitive advantage over competitors. Weaknesses are areas that need improvement. Such vulnerabilities place a company at a disadvantage when competing against other firms. Opportunities can be seen as favorable factors existing in a company’s external environment, in the industry where it operates, and have the potential to improve its current results and competitive positioning. Threats arise in a company’s external environment and might harm its current business.
Views: 135002 365 Careers
Pricing Strategies - How to price a product
 
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http://www.evancarmichael.com/support/ - SUPPORT ME :) Like this video? Please give it a thumbs up below and/or leave a comment - Thank you!!! Help me caption & translate this video! http://www.amara.org/en/profiles/videos/Evan%20Carmichael/ Eduardo Orellana: "Hi +Evan Carmichael I have a question for you, what happens if you've found a product or service that people need and it is extremelly valuable but are having a hard time deciding how much to charge people for it? "
Views: 80074 Evan Carmichael
Marketing Mix: Pricing Strategies
 
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Review the basics of the price component of the marketing mix. This critical element of your marketing strategy can make or break your competitive position. Provided by Rasmussen College School of Business.Download the PowerPoint presentation at http://www.sophia.org/marketing-mix-pricing-basics-tutorial
Views: 224064 Soma Datta
Generic Strategies Mini-Lecture
 
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This is an Overview of Porter's Generic Strategies.
Views: 172393 David Kryscynski
4 levels of Market Competition | Understand the User | App Marketing | Udacity
 
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Learn with Udacity and Google in our FREE App Marketing course and check out the Tech Entrepreneur Nanodegree program! ►►► http://bit.ly/Tech-Entrepreneur-Nanodegree ◄◄◄ ----------------------------------------­--------------------------------------------------- Built in partnership with Google, this program mixes theory and practice to show students how to transform ideas into market-ready products. ----------------------------------------­--------------------------------------------------- App Marketing: Your First 1,000 Users & Beyond ----------------------------------------­--------------------------------------------------- ►►► http://bit.ly/App-Marketing-Course ◄◄◄ ----------------------------------------­--------------------------------------------------- ● What's in the course? Without customers, your business does not exist. Marketing helps you understand your potential user and focus your product on their needs. This course will help you organize a strategy of identifying your perfect user, find ways to connect with them and what you’ll say when you find them. This covers research, planning, execution and most importantly how to grow your user base. ● Why take this course? You’re going to come up with a plan to acquire users and grow! By the time you’re done, you will have a robust marketing plan, including a slide deck with a description of your value to your customers, how you stack up against competitors, who your target audience is, and to grow your customer base. ----------------------------------------­---------------------------------------------------- Course Syllabus; App Marketing Lesson 1: Understand the User Learn to define and create a targeted marketing plan for specific user segments. Analyze your competitive advantages and disadvantages through market segmentation and the five level of market competition and learn how to position your product. Conduct competitive analysis in order to create your unique value proposition. Lesson 2: Pre-launch Create marketing goals in order to focus your marketing plan. You’ll start thinking about your distribution plan and consider what keywords work best for your goals. You’ll also create the materials to help prepare you for launch and learn about your app listing page. Finally, you’ll learn about the beta-testing community, beta-testing groups, and prepare your landing pages. Lesson 3: Launch! Prepare, launch, execute, and gain your first users. You’ll outline a go-to-market strategy and gain the know-how to execute on it. You’ll learn SEO (search engine optimization) and ASO (app store optimization) skills as well as growth hacking tips to get your first 1000 users. Lesson 4: Customer Acquisition Learn about paid and free customer acquisition methods from AdWords, social marketing, email marketing and more. Lesson 5: Measurement Fundamentals Learn to use data to iterate and optimize your marketing plan. ----------------------------------------­--------------------------------------------------- ►►►http://bit.ly/App-Marketing-Course ◄◄◄ ----------------------------------------­--------------------------------------------------- Tech Entrepreneur Nanodegree Our Tech Entrepreneur Nanodegree program teaches you the skills you need to create your own revenue-generating app, and build a successful business around it. You’ll learn to succeed the Silicon Valley way! ----------------------------------------­---------------------------------------------------- ►►► http://bit.ly/Tech-Entrepreneur-Nanodegree ◄◄◄ ----------------------------------------­---------------------------------------------------- Udacity | Google | Tech Entrepreneur Nanodegree | App Marketing | Understand the User | Pre-Launch | Launch | Customer Acquisition | Measurement Fundamentals
Views: 8846 Udacity
Michael Porter & James Heppelmann - How smart, connected products transform competition & co...
 
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Listen to 2 of the world's best-known thought-leaders: Michael E. Porter and James Heppelmann on their new research: How smart, connected products transform competition & companies. Find more information on our Industrial IoTevent series and join here: http://www.industryofthingsworld.com http://www.industryofthingsworldusa.com Check out our blog for more content: http://industryofthingsvoice.com/
How Can I Sell Amazon Products in Competitive Markets?
 
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Today's Ask Scott video session. We're going to be talking all about how to start a brand in a very competitive saturated market like electronics. How would you do that? Can you do that? Well, I'm going to go ahead and answer that question in today's Ask Scott video session. What is PACE? P = Preparation - Part 1 - https://youtu.be/ys5Q8gW4t6k A = Attention - Part 2 - https://youtu.be/azuVZJDukVY C = Cultivation - Part 3 - https://youtu.be/LAky6tuKRwA E = Expansion - Part 4 - https://youtu.be/COg742Pty8M • Check out my Weekly Workshop Here: http://theamazingseller.com/workshop/ ★☆★ SUBSCRIBE TO ME ON YOUTUBE: ★☆★ Subscribe ► http://theamazingseller.com/youtube ★☆★ Check out my Blog ► http://theamazingseller.com A Few of The Many Topics Discussed on My Blog are: ▪ Make Money Online - http://theamazingseller.com/525 ▪ Shopify Dropshipping - http://theamazingseller.com/054 ▪ Video Marketing - http://theamazingseller.com/510 ▪ Advertising & Marketing - http://theamazingseller.com/522 ▪ Building Sales Funnels In Your Business (What – How And When?) - http://theamazingseller.com/527 ▪ 3 Types Of Sales Funnels For Your Business (Survive Without Amazon Sales)- http://theamazingseller.com/230 ▪ Product Selection - http://theamazingseller.com/429 ▪ FBA (Fulfillment by Amazon) - http://theamazingseller.com/459 ▪ Sourcing - http://theamazingseller.com/332 ▪ Email List Marketing - http://theamazingseller.com/520 ▪ Email List Building - http://theamazingseller.com/157 ▪ Facebook Fan Page - http://theamazingseller.com/485 ▪ Private Label - http://theamazingseller.com/440 ▪ How To Launch Products - http://theamazingseller.com/465 ▪ Jungle Scout - Greg Mercer - http://theamazingseller.com/344 ▪ Amazon PPC - http://theamazingseller.com/119 ▪ Keywords - http://theamazingseller.com/483 ▪ Entrepreneur - http://theamazingseller.com/125 ▪ And Much More Top Tools, Software & Resources For FBA Private Label Sellers - http://theamazingseller.com/resources ★☆★ FOLLOW ME BELOW★☆★ Facebook ► http://theamazingseller.com/fb Itunes► https://itunes.apple.com/us/podcast/the-amazing-seller-podcast/id963294070 Instagram► http://instagram.com/scottvoelker
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