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Search results “Product or brand marketing”
Product - Brand Strategies
 
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This video explores "How to improve your chances of success as a brand?" An identification of what makes a quality brand name, logo, and slogan is illustrated in the video. As well, the 5 different types of brand strategies are also explored.
Views: 32823 Jason Richea
Brand vs Product
 
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This highlights the difference between marketing brands and selling products, and introduces COMPETITIVE POSITIONING - Best Practices for Creating Brand Loyalty .
Views: 55221 Richard Czerniawski
Positioning a Brand: Best Practices for Marketing Product Features With Humor
 
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http://602communications.com How can you get customers interested in your best product features without boring them to tears? The secret is slipping in a laugh at just the right place so customers don't notice the hard sell. In this three-minute marketing lesson video, emotional marketing expert Graeme Newell shares best practices for positioning a brand. See how some of the best television ads turn a long list of boring product features into a skit that entertains while it informs. See more Emotional Marketing videos at http://602communications.com.
Views: 47383 Graeme Newell
Steve Jobs on The Secrets of Branding
 
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Get the full course at a great discount: http://www.bitesizebschool.com/buildbrandu Sorry about the misspelling of honor @4:55. Unfortunately, there isn't a way to change it without loosing all of the views/comments. Steve Jobs is well known for great design and creating innovative products. But he is also unparalleled as a marketing and branding expert. Even after Apple's near demise and damage to its brand during the 1990's, Steve was able to pull the company from the brink, polish off its brand and build it into one of the strongest ever seen. How did he do it? In 'Steve Jobs On Branding', you'll find out how Steve used such such powerful branding techniques.
Views: 345328 Bitesize Business School
How To Brand Yourself in Network Marketing - Lead With the Product or the Business?
 
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How To Brand Yourself in Network Marketing - Lead With the Product or the Business?***Register for My Free WebClass Here: http://www.tanyaaliza.com/135 In this Episode, I'm going to show you how to brand yourself in network marketing so you can attract more prospects to you with ease and leverage. So… the concept of personal branding is really popular these days. And that’s because one of the most important things you can do for the longevity and security of your business is to build a personal brand. Which leads to a lot of questions on how to brand yourself properly. So in this Episode of Tanya Aliza TV, you’ll learn: ✓How to build a personal brand if you're in network marketing ✓Should you lead with the product or lead with the business? ✓What to do if you're not successful or an expert in anything yet ✓How to brand yourself the RIGHT way so you avoid wasting a lot of money and time ***Register for My Free WebClass Here: http://www.tanyaaliza.com/135 📝 Show Notes and Resources mentioned in the video 💻The Ultimate Branding Blueprint – http://www.ultimatebrandingblueprint.com This is my signature course when it comes to building an Influential Brand Online that attracts leads and sales for your business. 📘A Brand Called You (Book) – http://amzn.to/2aAq95z This is one of my favorite books on learning about the importance of Branding yourself so you can create a life and business that you love…with leverage! I saw the author speak on stage at an event I was at in Florida and it was the best Keynote speech I have ever heard. His book is equally powerful and amazing and I’m happy to share it with you. 🕖The 3-Minute Expert – http://www.tanyaaliza.com/go/3min-expert I really love this training presented by my buddy Ray Higdon. It’s all about how to become an authority in your business through your blog and doing really simple and fun 3-minute videos that generate you leads and sales for your business. Ray has obviously mastered this art with his multi-million-dollar brand, blog and videos so he’s one trainer that you might want to check out! I’ve worked with Ray very closely and his training is fabulous! ———Connect With Tanya——— ***Join My Free Private Facebook Mastermind: http://www.buildlikeabossgroup.com/ 🙋‍Tanya Aliza on Social Media: http://www.tanyaaliza.com http://www.facebook.com/tanyaaliza http://instagram.com/tanyaaliza http://twitter.com/tanyaaliza Share this video – https://youtu.be/Iab7kAN-UMw About this video: I share how to build a personal brand with personal branding tips. Learning how to brand yourself in network marketing is the best thing for your business and if you brand yourself by building a personal brand with a personal branding strategy will bring your brand online. Personal branding and online branding will help you stand out. Building a brand online is not hard. If you’ve ever wanted to build your personal brand then think about creating a personal brand with online branding strategies. Personal branding online is what other leaders do and their teams will want personal online branding.
Views: 4460 Tanya Aliza
The Secret Behind Coca-Cola Marketing Strategy
 
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Coca-Cola is the biggest non-technology company in the world. Origionally only selling 7 servings a day, the company has grown slightly, at an estimated rate of more than 1.9 billion servings a day. Whats the secret behind their success? With only 4 billion dollars being invested into their advertising, it has allowed Coke's advertising team to experiment and released its fare share of interesting campaigns.
Views: 430094 ThoughtCatalyst
The greatest TED Talk ever sold - Morgan Spurlock
 
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Sign up for our newsletter and never miss an episode: http://bit.ly/TEDEdNewsletter With humor and persistence, filmmaker Morgan Spurlock dives into the hidden but influential world of brand marketing on his quest to make a completely sponsored film about sponsorship. (And yes, onstage naming rights for this talk were sponsored too. By whom and for how much? He'll tell you.) Talk by Morgan Spurlock.
Views: 4466180 TED-Ed
बिना खर्चा किये Brand Viral कैसे करें | Must Watch 5 Tips By Dr Vivek Bindra |
 
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In this Video, Dr. Vivek Bindra reveals the secret of Brand Equity, Brand Positioning and its significance. He states the importance of brand significance and brand preference. He poignantly outlines the difference in brand equity of 2 iconic leaders in this country namely, Rahul Randhi and Narendra Modi. He highlights how both leaders have their cult status and how regional branding also plays a pivotal role in elections. He compares the brand positioning of 2 leading soft drink giants in India, namely Coke and Thums Up and points out the difference in their brand positioning. He also clarifies his branding and positioning status in the market. Watch this iconic video in full to know more. To Attend a 4 hour Power Packed “Extreme Motivation & Peak Performance” Seminar of BOUNCE BACK SERIES, Call at +919310144443 or Visit https://bouncebackseries.com/ To attend upcoming LEADERSHIP FUNNEL PROGRAM, Call at +919810544443 or Visit https://vivekbindra.com/upcoming-programs/leadership-funnel-by-vivek-bindra.php Watch the Leadership funnel Program Testimonial Video, here at https://youtu.be/xNUysc5b0uI Follow our Official Facebook Page at https://facebook.com/DailyMotivationByVivekBindra/ and get updates of recent happenings, events, seminars, blog articles and daily motivation.
Marketing and Selling Your Clothing Brand Startup - How The Sell?!
 
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➤ FREE 7-Figure Case Study Training: https://zach-inman.com/free Starting a clothing brand is a very exciting thing, and it's something that a lot of people have wanted to do or attempted to do. However, it's not easy. There are a bunch of different things that you need to take into account, and simply slapping a rip-off supreme logo onto a Gildan shirt isn't going to make you rich. In this video, I talk about the best way that you can go about developing and marketing your clothing brand ➤ eCommerce Mastery Course: https://zach-inman.com/ecommerce-mastery ➤ My Recommended Tools: https://zach-inman.com/tools
Views: 108577 Zach Inman
4 Principles of Marketing Strategy | Brian Tracy
 
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A short clip from my Total Business Mastery seminar about the 4 Principles of Marketing Strategy. Want to know: How do I get customers? How do I determine my target markets? What's my competitive advantage? http://bit.ly/29heNou Move toward any goal, big or small with my FREE guide in the link above. ___________________ Learn more: Subscribe to my channel for free offers, tips and more! YouTube: http://ow.ly/ScHSb Facebook: http://www.facebook.com/BrianTracyPage Twitter: http://www.twitter.com/BrianTracy Google+: +BrianTracyOfficialPage Pinterest: http://www.pinterest.com/BrianTracy Instagram: @TheBrianTracy Blog: http://bit.ly/1rc4hlg online marketing, marketing concepts, marketing 101, marketing techniques, best marketing strategies,
Views: 1761795 Brian Tracy
How to create a great brand name | Jonathan Bell
 
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Ever wondered why companies like Apple, Uber and AirBnB are so easily identified in a sea of advertising? Jonathan Bell gives step-by-step advice on how to create a lasting brand name. TEDArchive presents previously unpublished talks from TED conferences. Enjoy this unedited talk by Jonathan Bell. Filmed at TEDUniversity in 2016.
Views: 935441 TED Archive
Brand and Product Marketing
 
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Brand and Product Marketing. Advertising Techniques. These methods are very helpful for Brand and Product Marketing. Facebook Page, Facebook Group, LinkedIn Company Page. Facebook is a number one brand and product marketing platform. You can boost your brand and product marketing using Facebook paid (ads) program. Create your own Facebook page and group. Share your content to another group and page. Like and comments to another post, page and group. All these methods are very helpful. YouTube ads program is very effective for branding and product marketing. You can use this method for branding and product marketing. Create your own YouTube channel, upload your videos, share them into Google+, Facebook, Twitter and LinkedIn. This may boost your brand marketing and product sales. LinkedIn is a top valuable brand and product marketing hub. Create your own company page and group. Increase your LinkedIn network, post and articles. Share them in your own feed, company page, group and other people. It will take you upstairs. Google+ is another social media platform. This platform is best for branding and product marketing. You can do this very easily in this platform. Twitter is another best platform for branding and product advertising. You can advertise your brand and product in Twitter. Create you own website, build your professional sales and marketing team, Clearly highlight your brand name and product. Highlight your contact address. Build your own IOS and Android apps with brand name and product. Create your TV ads*Focus your banner and leaflet* Email and SMS marketing is much effective methods for branding and product advertising. You can use this method. Powered by Garments Arena*Published by Jahidur Rahman*Email: [email protected] +8801617706813 Skype: Jahidurtech www.facebook.com www.youtube.com www.linkedin.com www.plus.google.com www.twitter.com Thanks to all.
Views: 31 Garments Arena
How to Build Your Brand, Think Bigger and Develop Self Awareness — Gary Vaynerchuk Interview
 
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Gary Vaynerchuk shares tips on How to Build Your Brand, Think Bigger and Develop Self Awareness. Check out the #AskGaryVee book here: https://amzn.to/2CIzVl5 In this interview, #1 New York Times best-selling author Gary Vaynerchuk shares advice building a personal brand, how to think bigger, online video trends, and why self-awareness is important for every influencer. Check out Gary Vaynerchuk's latest book, "#AskGaryVee: One Entrepreneur's Take on Leadership, Social Media, and Self-Awareness" https://amzn.to/2CIzVl5 Check out Gary Vaynerchuk online: https://www.youtube.com/user/GaryVaynerchuk https://twitter.com/garyvee https://www.instagram.com/garyvee/ https://www.snapchat.com/add/garyvee Music Courtesy of Hurley Mower https://soundcloud.com/nedmowermusic https://www.facebook.com/hurleymower Download the free checklist with “19 Tips for Getting More Views and Subscribers on YouTube” at: http://videoinfluencers.net/19tips Benji Travis on Social Media: YouTube- https://www.youtube.com/user/benjimantv Instagram- http://instagram.com/benjimanfood Facebook- https://www.facebook.com/benjimantv Twitter- https://twitter.com/benjimantv https://www.snapchat.com/add/benjimantv Sean Cannell on Social Media: https://www.youtube.com/user/seanTHiNKs https://twitter.com/seancannell https://instagram.com/seancannell https://www.facebook.com/seanTHiNKs https://www.snapchat.com/addseancannell Video Influencers – Helping You Increase Your Influence, Income, and Impact With Online Video http://videoinfluencers.net/ https://www.facebook.com/videoinfluencers https://twitter.com/videoinfluencer VIDEO GEAR, LIGHTING AND LINKS (AND OTHER STUFF) Video Gear Used For This Video: ** Camera - Canon t5i https://amzn.to/2CnX8HW ** Canon - Sony Alpha a7S https://amzn.to/2CpD888 ** Editing Software Adobe Premiere Pro CC http://amzn.to/1SvAfDh DISCLAIMER: This video and description contains affiliate links, which means that if you click on one of the product links, I’ll receive a small commission. About This Video: In this video Benji Travis from Video Influencers interviews Gary Vaynerchuk at VaynerMedia New York, NY. They talk about How to Build Your Brand, How to Think Bigger, and developing self-awareness as an influencer. Gary also share tips on current online video trends like musical.ly and snapchat as well as tips for building a personal brand in 2016. Gary’s branding advice and tips from his latest book #AskGaryVee will help you build your influence, income, and impact, so check out the Gary Vaynerchuk Interview! #videoinfluencers
Views: 1071871 Video Influencers
The Difference Between Brand and Product
 
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Reza Bavar, CEO and Founder of Kaloud, Inc. (http://www.kaloud.com) explains that your brand is not your product and it's important to know why. In this video, Reza discusses the subtle differences between your brand and what you produce. FOR MORE EXPERT CONTENT VISIT: http://www.docstoc.com/resources/videos Docstoc is the largest online collection of business and legal documents to help you grow and manage your small business and professional life. http://www.docstoc.com/video/84106623/the-difference-between-brand-and-product
Views: 24625 docstocTV
Sasha Strauss | $100,000 of Brand Strategy Advice
 
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A rich introduction to all things branding- from naming and brand architecture to visual design and brand extension. We'll look at why brands matter, who they matter to, how you can build them into your marketing, advertising and public relations strategies. A great start for professional communicators or those simply interested in brand strategy
Views: 265326 BINA LA
Brand Name vs. Generic
 
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What is the difference between brand name and generic products? AsapTHOUGHT TASTE TEST: https://youtu.be/rYmon9AO1os Subscribe for more: http://bit.ly/asapsci Written by Mitchell Moffit, Gregory Brown, Amanda Edward and Rachel Salt GET THE ASAPSCIENCE BOOK: http://asapscience.com/book/ FOLLOW US! Instagram and Twitter: @whalewatchmeplz and @mitchellmoffit Clickable: http://bit.ly/16F1jeC and http://bit.ly/15J7ube AsapINSTAGRAM: https://instagram.com/asapscience/ Facebook: http://facebook.com/AsapSCIENCE Twitter: http://twitter.com/AsapSCIENCE Tumblr: http://asapscience.tumblr.com Vine: Search "AsapSCIENCE" on vine! SNAPCHAT 'whalewatchmeplz' and 'pixelmitch' Created by Mitchell Moffit (twitter @mitchellmoffit) and Gregory Brown (twitter @whalewatchmeplz). Send us stuff! ASAPSCIENCE INC. P.O. Box 93, Toronto P Toronto, ON, M5S2S6 Reference / Further Reading [1] http://www.ncbi.nlm.nih.gov/pmc/articles/PMC1852907/ [2] http://pubchem.ncbi.nlm.nih.gov/compound/ibuprofen [3] https://en.wikipedia.org/wiki/Ibuprofen_brand_names [4] https://www.cadth.ca/generic-drugs/similarities-and-differences-between-brand-name-and-generic-drugs [5] http://www.capsugel.com/media/library/excipient-requirements-in-the-formulation-of-solid-oral-drug-forms.pdf [6] http://www.fda.gov/Drugs/ResourcesForYou/Consumers/QuestionsAnswers/ucm100100.htm [7] https://advil.net.au/what_is_pain/difference.html [8] http://www.ncbi.nlm.nih.gov/pubmed/26455677 [9] http://www.ncbi.nlm.nih.gov/pubmed/26132680 [10] https://www.sciencebasedmedicine.org/generic-drugs-are-they-equivalent/ [11] http://www.ncbi.nlm.nih.gov/pubmed/26561521 [12] http://www.ncbi.nlm.nih.gov/pubmed/26620809 [13] http://www.ncbi.nlm.nih.gov/pubmed/23700299 [14] http://www.ncbi.nlm.nih.gov/pubmed/25222387 [15] http://www.ncbi.nlm.nih.gov/pubmed/22174986 [16] http://www.huffingtonpost.com/2015/02/22/generic-prescriptions_n_6730194.html [17] http://www.businessinsider.com/generic-drugs-vs-brand-name-2014-5 [18] http://link.springer.com/article/10.1007%2Fs40261-015-0351-1 [19] http://www.hindawi.com/journals/jtrans/2011/480642/ [20] http://www.scientificamerican.com/article/whats-the-difference-betw-2004-12-13/ [21] http://www.cbsnews.com/news/viagra-to-go-generic-in-2017-according-to-pfizer-agreement/ [22] http://www.salk.edu/about/history-of-salk/jonas-salk/ [23] http://jama.jamanetwork.com/article.aspx?articleid=181562
Views: 3808244 AsapSCIENCE
Positioning a Brand: Selling a Lifestyle, Not Just a Product
 
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http://602communications.com Justin Boots is a brand that inspires feverish devotion from it's fans. In this presentation, emotional marketing guru Graeme Newell examines just how they do it, and what other brands can learn from it.
Views: 9209 Graeme Newell
There is No Luck. Only Good Marketing. | Franz Schrepf | TEDxAUCollege
 
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How can I be successful too? It is a frequently asked question when people are confronted with the success of others. Franz Schrepf challenges us to look at our lives from a different angle and uses the basic principles of marketing to convince us that success is not just a matter of luck. By changing the way we present and promote ourselves we can gain agency and happiness. Franz Schrepf is a student at the University of Amsterdam, focussing on economics and business. He was invited to speak at TEDxAUCollege because of the inspiring way in which he uses the key principles of marketing theory to analyze and change our daily lives. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at http://ted.com/tedx
Views: 176209 TEDx Talks
Marketing Without Advertising | Manu Kumar Jain | TEDxIIFTDelhi
 
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Is Advertising necessary to build a brand? Hear it from Xiaomi India Head, Mr. Manu Kumar Jain. Manu Kumar Jain is the Country Manager and India Head for Xiaomi, which holds the Guinness Record for the “most number of products sold on a single online platform in 24 hours”. He has been responsible for putting the Chinese company in India’s top five-selling smartphone brands, in record time. He features prominently among Fortune India’s 40 under 40 (2015 & 2016) and Business Today’s India’s top executives under 40 (2015). Jain also features among GQ’s 50 most influential young Indians (2015) and Economic Times’s 40 under 40 (2016). This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at http://ted.com/tedx
Views: 419113 TEDx Talks
Concept 2 : Product vs  Brand
 
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What is a product? What makes a product a brand? Differences between the two. Real life example explained in detail.
Views: 3304 ManagementParadise
How to Sell A Product - Sell Anything to Anyone with The 4 P's Method
 
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▸ FREE COURSE: Discover The 10 BEST Ways to Make Passive Income Online (Even If You're A Complete Beginner) | https://passiveincomekingdom.com ▸ [FREE] 🔥FREE BOOK: "The YouTube Success Formula" Discover The 31 Tactics To Start A Six Figure YouTube Channel From SCRATCH | https://bit.ly/2E4OhMh ► Free 11 Questions to Change Your Life http://refusingtosettle.com WATCH PART II HERE: https://youtu.be/RzySC4hmlIs Stop settling start living Clark ____________________ How to Sell A Product so That People MUST Buy - 4 P's Method Promise In this video, I will teach you how to sell so good people will pull out the wallet and say “TAKE MY MONEY”. Before you learn this must promise me: I WILL ONLY USE THIS METHOD FOR GOOD. I WILL NOT MANIPULATE. If you can’t promise that, aka you’re a sociopath do not watch this video. Picture If you’re watching this video I’m willing to bet you’ve had to SELL something at some point in your life. physical product? IDEAS? Sell yourself in an interview. Whatever it is, picture having a method that works for anything — A master key in the back of your pocket you can pull out any sales situation and it fits perfectly. Unlock the results you want with one turn. Teach you that simple formula I use for writing persuasive content, sales pitches, convincing girlfriend where we should eat — list goes on. ___ // BEST COURSES ▸ (FREE Course) Passive Income | http://passiveincomekingdom.com ▸ Courses That Crush | http://coursesthatcrush.com/go ▸ Video Breakthrough Academy | https://myvideobreakthrough.com ▸ Backstage Studio | https://mybackstagestudio.com ▸ My Best Journal 2.0 | http://mybestjournal.com ▸ 30-Day Coaching | https://my30DayCoaching.com ▸ Shopify Dropshipping Course | https://tinyurl.com/y8zoft8t ▸ Amazon FBA Course | https://tinyurl.com/y7q6yc9u ▸ Facebook Ads Course | https://tinyurl.com/y9gmbz5a ▸ Affiliate Marketing Course | https://bit.ly/2Qfuykr ___ // R E S O U R C E S ▸ Ultimate Online Business Resource Guide | https://bit.ly/2DYmFZk ▸ ULTIMATE YouTube Gear Guide | https://bit.ly/2KUQjQl ▸ FREE Audiobook with Audible | https://bit.ly/2PiF3Og (affiliate) ▸ Join the Refusing to Settle Mastermind | https://goo.gl/wsNnwu ▸ Join the YouTube Entrepreneurs Group | https://bit.ly/2t2fDeW ▸ FREE 14-Day Trial: Build Amazing Websites Under 20 min | https://bit.ly/2G0JRbU (affiliate) ___ // F O L L O W ▸ instagram | @refusingtosettle ▸ facebook | /clarkdangerous ▸ facebook group 01 | https://goo.gl/wsNnwu ▸ facebook group 02 | https://bit.ly/2t2fDeW ▸ spotify mix | https://tinyurl.com/yazfeujt ▸ twitter | @clarkkegley ___ // P L A Y L I S T S ▸ Best of RTS Playlist | https://goo.gl/5Spvy6 ▸ Create Your First Online Course | https://tinyurl.com/y7kmqg5j ▸ Start Your YouTube Channel | https://tinyurl.com/y7luepzx ▸ Money Monday Series | https://goo.gl/7mMxgL ___ ✔ SOURCES ✔ Videos: [TED] — “Teach every child about food | Jamie Oliver” — https://youtu.be/go_QOzc79Uc Music: Intro Song “Refute” and “The Back of Your Hands” by Nimino, follow here: https://soundcloud.com/niminomusic Song by “Perth (Bon Iver Remix)” by Mi Ka, follow here : https://soundcloud.com/mikamusic-1 Songs “Flood” and “Drift" by TREGS, follow here: https://soundcloud.com/tregsmusic Song “Thinkin’ Back Pt. 2” by Derlee, follow here: https://soundcloud.com/derleemusic #RefusingtoSettle ✔ SOURCES ✔ Videos: "Downtown Detroit” by DJKNOWLEDGE313 VIA Videvo CC "City Night” by Videovo [Movieclips Trailers] — “Steve Jobs Official Trailer #1 (2015) - Michael Fassbender, Kate Winslet Movie HD” — https://youtu.be/ufMgQNCXy_M [NBC News] — “Mike Rowe: 'Dirty Jobs' Reached Same People As Donald Trump's Campaign | Meet The Press | NBC News” — https://www.youtube.com/watch?v=33h2mgrY_ZI [brinydeep] — “Mike Rowe on QVC - Lava Lamp” — https://www.youtube.com/watch?v=kbd2DucRe1M [AkwGibbs] — “Sell me this pen - Wolf of Wallstreet” — https://youtu.be/9UspZGJ-TrI #RefusingtoSettle
How to Promote & Market Your Streetwear Brand (Pt 3)
 
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Reggie Casual breaks down part 3 of starting your streetwear brand by giving the skinny on branding and marketing,. The Casual is the home of international street fashion, culture, and lifestyle from the perspective of Japan. Keep it locked for all the latest from Tokyo and beyond. As always, Keep it Casual. Support The Casual on Patreon! https://www.patreon.com/thecasual Our Amazon Affiliate Link: http://amzn.to/2wfwpu1 See what we have in store! http://mrkt.thecasual.co Follow on social+ http://www.TheCasual.co http://instagram.com/thecasual.co http://facebook.com/thecasual.jp http://twitter.com/thecasual_co
Views: 131125 THE CASUAL
Brand Extension Vs Line Extension I Product Line and Brand Extension by Dr Vijay Prakash Anand
 
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In this video, I have discussed a very important topic in Marketing - Brand Extension Vs Line Extension through Product Line and Brand Extension Grid. The video also talks about Additional Brand and Diversification Strategy.
Views: 1759 Marketing by Vijay
Best marketing strategy ever! Steve Jobs Think different / Crazy ones speech (with real subtitles)
 
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Go to http://brokop.com/ for the best digital marketing productions! Brokop.com has made subtitles for this 1997 speach of Steve Jobs, because it has such bad sound quality and that is a pitty because it is the best marketing speech in the world. Brokop.com is working with marketing via digital design, visual fx, video shoot, editing, 3D. We produce great storytelling in marketing. . We encourage you to go to brokop.com and see for yourself that we can provide you with all you need in good marketing stuff.
Views: 2916303 Rene Brokop
Secret Formula of Sales and Marketing  | Consumer Behaviour  | Dr Vivek Bindra
 
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In this video Dr Vivek Bindra explains about Consumer Behaviour. He explains in details about how a businessman can improve his sales by understanding the consumer behaviour. He shares different case studies in this video to explain about consumer behaviour. Watch this video till the end to know all the details. To Attend a 4 hour Power Packed “Extreme Motivation & Peak Performance” Seminar of BOUNCE BACK SERIES, Call at +919310144443 or Visit https://bouncebackseries.com/ To attend upcoming LEADERSHIP FUNNEL PROGRAM, Call at +919810544443 or Visit https://vivekbindra.com/upcoming-programs/leadership-funnel-by-vivek-bindra.php Watch the Leadership funnel Program Testimonial Video, here at https://youtu.be/xNUysc5b0uI Follow our Official Facebook Page at https://facebook.com/DailyMotivationByVivekBindra/ and get updates of recent happenings, events, seminars, blog articles and daily motivation.
Gillette Advertising Case Study: Best Tactics to Brand a Product Line
 
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http://602communications.com. Companies with large and varied product lines face a particularly tough marketing focus challenge. With so many different products, how can they unify their brand message and convey a single clear point? In this three-minute emotional marketing lesson video, Graeme Newell tells the marketing case study of Gillette, and shows how they used emotional marketing to unify their entire advertising message. See how a great product brands use marketing focus to get rid of the advertising chatter and create a transcendent brand identity. Transcription text of the 3-Minute Emotional Marketing Lesson Video "Gillette Advertising Case Study: Best Tactics to Brand a Product Line" by Graeme Newell, emotional marketing researcher, emotional marketing speaker, customer loyalty researcher, and consultant at 602 Communications. Companies with large and varied product lines face a particularly tough marketing focus challenge. With so many different products, how can they unify their brand message and convey a single clear point? In this three-minute emotional marketing lesson video, Graeme Newell tells the marketing case study of Gillette, and shows how they used emotional marketing to unify their entire advertising message. See how a great product brands use marketing focus to get rid of the advertising chatter and create a transcendent brand identity. The Gillette advertising machine is a complex and multi-headed beast. The offer product brands ranging from razors to body wash, and everything in between. With that many different product brands, one might think it would be near impossible to keep marketing focus on how to brand a product properly -- but Gillette has done it, and done it very well. Today, a marketing case study on the Gillette advertising strategy, and how they manage to keep marketing focus steady with a wide range of product brands. Gillette Advertising There's no doubt about Gillette's advertising credentials, they brand a product very well, and have been doing so for a long time. At this current phase of their product brands, Gillette's best bet is not to recruit new buyers for their razors, but rather to set their marketing focus on getting current users to buy more blades. They brand a product by actually informing their users about why it's a better idea to throw out their old blades faster and buy new ones, not throwing some fancy advertising pitch at them. Another way to expand usage of their product brands is to get men to shave other parts of their bodies. This requires a marketing focus on teaching men how to do it. So in the end, with all of this teaching, how does Gillette advertising brand a product effectively? They do it by setting their marketing focus on the emotion that drives their customers, not the product itself. Brand a Product with a Passion Gillette advertising stays focused by not bothering with the actual physical properties of their product brands, but rather what they stand for. Gillette stands for confidence. When men shave in the morning with a Gillette razor, they're not just grooming -- they're preparing for success. If you're looking to brand a product across different groups, this is the best marketing focus to take. How Gillette Advertising can Brand a Product for All Men For this marketing case study we watched hours upon hours of how Gillette advertising brands a product, and we've come upon the secret. When they go about branding a product, they do so by showing sexy and powerful men engaging in the ritual of shaving. This invokes a powerful response -- it builds an association between the power and sex-appeal of the men in the ad with the ritual of shaving. To brand a product this way is to create ascendant product brands -- product brands that rise above their base function and fulfil something deeper. The greatest conclusion we reached in this marketing case study was that to brand a product upon a transcendent feeling or emotion was to create a truly powerful product brand. So to recap, in this marketing case study we found that: • Gillette advertising is a massive undertaking. They have varied product brands throughout their central function of grooming that includes razors, shaving cream, deodorant, body wash, and more. • To brand a product in such a varied product grouping, Gillette advertising sets its marketing focus not on the product features, but the driving emotions that power its product brands. • Gillette advertising takes the ritual of grooming and turns it into unbridled success' opening act.
Views: 23299 Graeme Newell
Instagram Marketing Tips For 2019: 5 Advanced Strategies to Grow Your Instagram Quickly
 
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Want to do better Instagram marketing? Check out this video where I dive into 5 advanced tips for doing betting marketing on Instagram. Some of these tips are a little advanced, but all these tips can help you grow your instagram account quickly. I've used these tactics to grow from 0 instagram followers to just over 35,000 in only 1 year. I hope they can help you be awesome at Instagram marketing. Subscribe to my channel to be notified when new videos drop https://www.youtube.com/subscription_center?add_user=chriskubby Chris 'Kubby' Kubbernus builds businesses with heart. Follow his journey. Find Kubby here: Website: http://www.chriskubbernus.com Twitter: http://www.twitter.com/chriskubby Facebook: http://www.facebook.com/chriskubby Instagram: http://www.instagram.com/chriskubby Periscope: http://periscope.tv/@chriskubby Snapchat: http://snapchat.com/add/chriskubby LinkedIn: https://www.linkedin.com/in/kubby
Views: 613324 Chris 'Kubby' Kubbernus
Build A Digital Strategy in 5 Steps
 
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Marcus Mustafa, ECD at LBi Digitas teaches the five steps to a successful digital strategy. If you work in marketing or advertising, you can't afford not to watch this film. Book your place on Marcus' D&AD Training course 'Digital Strategy' now – http://www.dandad.org/en/digital-strategy/
5 Online Marketing Strategies For Beauty Businesses
 
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You can get my book Fully Booked here: http://bit.ly/FULLYBOOKED Learn more about Million Dollar Stylist® LIVE! here: http://www.milliondollarstylist.com/live-events/milliondollarstylist/ I received a question asking me to give some online marketing strategies, so in this video I do just that. You'll learn five tips you can use to market your online business. ♦ Want More Videos? ♦ Subscribe to my channel to see more! ♦ Find Me Online ♦ PERISCOPE: @marquettabreslin TWITTER: http://twitter.com/MarquettaB WEBSITE: http://MarquettaBreslin.com/ INSTAGRAM: http://instagram.com/marquettabreslin FACEBOOK: https://facebook.com/MarquettaBreslinFanPage PINTEREST: http://pinterest.com/marquettabre/
Views: 119885 Marquetta Breslin
Apple - Perspective
 
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Here's to those who have always seen things differently. http://www.apple.com/?cid=www-us-yt-per
Views: 3569679 Apple
BRAND AND PRODUCT DECISIONS IN GLOBAL MARKETING
 
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-- Created using PowToon -- Free sign up at http://www.powtoon.com/youtube/ -- Create animated videos and animated presentations for free. PowToon is a free tool that allows you to develop cool animated clips and animated presentations for your website, office meeting, sales pitch, nonprofit fundraiser, product launch, video resume, or anything else you could use an animated explainer video. PowToon's animation templates help you create animated presentations and animated explainer videos from scratch. Anyone can produce awesome animations quickly with PowToon, without the cost or hassle other professional animation services require.
Views: 243 waniey alwani
Level of Product and Brand Management
 
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Subject:Hotel & Tourism Management Paper: Tourism and Hospitality marketing
Views: 262 Vidya-mitra
प्रोडक्ट और ब्रैंड में क्या अंतर है - Difference Between Product And Brand-Hindi Video-Sanjay Shah
 
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Sanjay Shah is an SME Business Coach and a Keynote Speaker. He is: The author of "Business Management Simplified". Chief Mentor of: SMEBusinessGuide.com
Views: 2647 Sanjay Shah
Private Label Brand in India | What is Private label Product | PART 1
 
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In this video we have explained what is private label brand in India. Uses of private label branded products for small retailers and startup. This part 1 of our private label series. Today ecommerce and offline market have high demand of private brands in india. This is Part 1 of private label brand series Private Label Brand Series- Part 2 - https://youtu.be/ZvrcuvvWHMo Private Label Brand Series- Part 3 - https://youtu.be/5Baq0LzpJjc Private Label Brand Series- Part 4 - https://youtu.be/VH-ZYUw9irw CHECK NECESSARY ITEMS TO START ECOMMERCE BUSINESS affiliate links given below. Inkjet multifunction Color Epson Inktank refill printer - http://amzn.to/2t1UUa1 HP InkJet All-in-One Printer- http://amzn.to/2tYCub6 Laser Black only HP Printer - http://amzn.to/2uq5dI9 HP G5 Notebook for startup- http://amzn.to/2vqrK59 Printing paper- http://amzn.to/2ttKQWJ MRP Labeller Gun http://amzn.to/2tfNDrb Amazon Branded packing material- http://amzn.to/2tXZAPo Non branded White packing bags - http://amzn.to/2nn7D49 Non branded packing Corrugated Box - http://amzn.to/2nz0K0q Bubble wrap - http://amzn.to/2ol3Wwz Tape dispenser - http://amzn.to/2nmWG2B Cutter Blade - http://amzn.to/2nncjH4 If you have any query, doubt or question about ecommerce selling write us in comment box. If you found this video informative Please like and share it. If we have added value to you by this video, Please do not forget to subscribe our channel Get More Update & E commerce guidance: https://goo.gl/THfEAc We provide Ecommerce suggestion, guidance, Tips & Tricks, Tutorials, Ecommerce News updates and all about ecommerce selling.
Views: 22214 ZaaYega Seller Gyan
Brand Marketing your Product - Los' Notes 003
 
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How do I brand? How do I market? What is brand strategy? What is brand marketing? Carlos talks with Dominic Nguyen about his company, "Bad News Clothing Company" brand, and marketing. Carlos wants entrepreneurs to learn how to not only start their business but grow it afterwards.
Views: 164 Clutch Studio
Positioning | Product and Brand Positioning
 
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Product and Brand Positioning in marketing. Source: Principles of Marketing By, Philip Kotler. worldometers.info/world-population/
Views: 73 FST Study
How to Brand a Product with a Voice: Marketing Amsterdam | Geerte Udo, I amsterdam | OnBrand '16
 
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How do you brand a product with a voice? In her talk, I amsterdam's Director of Marketing, Geerte Udo, explains how the city's brand is created by the voice of the people, by both the inhabitants and the visitors. --- About OnBrand Magazine OnBrand is an opinion-driven branding magazine for marketing professionals. OnBrand drives the conversation around branding with unfiltered and cutting edge insight from the most innovative players in the industry. www.onbrand.me
Views: 444 OnBrand
Product कारखाने में बनता है  Brand दिमाग़ से | Anurag Aggarwal
 
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I have made this video, especially for those businessmen and entrepreneurs who desire to convert their product and services into a “Brand”. As it is a fact, Products are manufactured in factories but Brands are manufactured in the mind. =========================== Subscribe to my channel https://www.youtube.com/user/anuragaaips =========================== Website: http://anuragaggarwal.com E-Mail: [email protected] Contact no.: +91-7834998181
Difference between Product Line Extension and Brand Extension
 
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#ProductLine and #BrandExtension are two important concepts in #Marketing People are often confused between the two. The video clears out the confusion with examples.....
Views: 795 Himanshu Bansal
Daymond John - Branding Your Business
 
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Daymond John - Branding Your Business Want to know the billion dollar secrets to branding? Then check out this live stream #BrandingYourBusiness, #ChrisSacca, #DaymondJohn, #garyvee, #shopify, #business, #marketing, #Facebookad, #GrantCardone, #tailopez,
Views: 29375 Daymond John
How to infect the others with your idea, aim, product or brand | Maciej Budzich | TEDxKoszalin
 
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Thinking outside of the box so how to infect the others with your idea, aim, product or brand. Author of a blog about media, marketing and internet - mediafun.pl Hothead, observer and commentator of new media, nonstandard advertising and everything related to entrepreneurship and new technologies, their application in building company brand, image and promotion of a company. He keep an eye on advertising campaigns, public relations activities, more or less successful viral actions, he tracks unethical shady marketing. Also he uses and tests the most of the available social networking tools. And still do not know whether the ad was lying. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at http://ted.com/tedx
Views: 448 TEDx Talks
Brand vs Product | Salesforce
 
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Adrian Rosenkranz is a Sales Strategy Analyst at Salesforce Work.com where he leads the Salesforce Work.com sales development team. Adrian graduated with a B.A. from Stanford University, studying International Relations and Science, Technology, and Society. Salesforce pioneered a new technology model with our cloud platform, a new pay-as-you-go business model focused on customer success, and a new integrated corporate philanthropy model, called the 1-1-1 model, by which we donate 1% of our equity, 1% of our employee time, and 1% of our product to improve communities around the world. This vision has fueled our incredible growth, made us the global leader in CRM, defined the era of enterprise cloud computing, and inspired a new philanthropic model for all companies to follow. Today, Salesforce’s Customer Success Platform provides groundbreaking cloud services for sales, service, marketing, community, analytics, apps and the Internet of Things. Draper University was founded by venture capitalist Tim Draper with the mission to inspire people and accelerate ideas by igniting the entrepreneurial spirit globally. Come join 900+ alumni who have launched their own startups, raised $220+M in venture funding and who work with leading technology companies to foster innovation. Live and learn in Silicon Valley during the 5-week fully immersive program and go from human to hero. Our Fall 2019 Program kicks off from October 13th until November 16th, 2019. Apply by September 27th so you can go from human to hero! https://www.draperuniversity.com/apply For more information, check out: Ignite your entrepreneurial spirit with this free gift: http://draperuniversity.com/gift More videos and livestreams: http://www.drapertv.com Residential program: http://www.draperuniversity.com Online Courses: http://www.courses.drapertv.com Subscribe for more videos: https://cutt.ly/DraperTV
Views: 94 DraperTV
how to create your own brand,  product line, private labeling,
 
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Must see! Don't miss out! Make money by making your own products and selling them. You can get it packaged by Gables Cosmetics. S. Miller, the chemist of the company, explains what it takes to make your products, what are the ingredients, how much it will cost him, and what do you need to market. Learn how women will buy your product line; do you want natural or not. Get business advice. Learn how the first soap and shampoo were made and who made it first. Do you want to make silicone for shiny hair? Learn where to get it; what chemical companies have it, and how to market it. Learn how was Redken created. How many product lines did Jerry Redding make and lose it to his women (wives at a time). About Nexus, Joico, Sebastian, Paul Mitchel and L'Oreal. How did L'Oreal win over Clairol. Does it mean Clairol is not "worth it?" Most products have the same ingredients, but different sales pitches make different prices. To buy brand or not to buy brand. Shampoo ingredients; water, SLS (sodium Laureth Lulfate) or Ammonium Laureth Sulfate; those are the ingredients, the rest are buffers for marketing. Thick or thin shampoo; the salt is the matter. Salt makes shampoo to thicken, but, is it good for you? How much do you pay for shampoo. How much does it cost. $14 cents a gallon for gel? Yes, it is possible. Watch how S. Miller makes gel in front of your eyes; water, carbopol, color and perfume. Add salt if you want it to magically turn into a spray gel. About Johnny B and his gel accident that became a popular gel. Learn about cuticle oil, it's pricing and mineral oil as the main ingredient. Did Germans invent the detergent. What company started to manufacture silicone; is it really made of sand? Is coconut oil organic; do they mix acetone with it? Gel or mouse? Which one to chose as a styling aid for your hair. An eye opener video, so much information for cosmetologists, barbers, beauty school students, salon professionals, entrepreneurs who would like to make money by making their own products through private labeling and making it a popular brand. Where to sell it; is Costco a good choice to diversify your products that were exclusive to salons when you started to market it. Learn marketing techniques. Video by beautyhealthtravel channel. Guest speaker S. MIller.
Views: 303603 BeautyHealthTravel
Project Spark - Product Brand Development and Marketing
 
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BravuraWorld.com extended brand marketing services
Views: 3 Bravura World
What is Brand & Product ? Urdu / Hindi
 
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This Video Give The Basic Concept of What is Brand & Product (Urdu / Hindi) ? My Recommenmd Amazing Gears & Products: 1. Books: https://amzn.to/2Xgbx4L 2. Digital Music: https://amzn.to/2XCmUU2 3. Electronics: https://amzn.to/2XgniIy 4. Computers, Tablets and IT Accessories: https://amzn.to/2XcawL0 My Youtube devices & equipements 1. Boya Microphones: https://amzn.to/2RJ54Jz 2. Dell XPS 15 Laptop: https://amzn.to/2JjoWPU 3. Nikon DSLR Camera: https://amzn.to/2XgrtUx 4. Samsung Galaxy S10: https://amzn.to/2Nlo4iY Follow Me ON: Facebook: https://www.facebook.com/ZPZ-Education-2089120401335326 Dailymotion: https://www.dailymotion.com/za991425 Youtube: https://www.youtube.com/channel/UCwFzeQDf9cGm_ZeTXV_t5SA
Views: 171 ZPZ Education
How to Launch a New Brand, Product or Service.
 
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Dr. Rollan Roberts II will share exactly how to successfully launch a new brand, product or service!  Most companies get this wrong.  Little businesses and large companies get it wrong.  Yet, there is simple protocol you can follow to nail the launch of your new brand, product or service every time. An advisor to world governments and nominated to the Central Command Task Force for Department of Defense, America's CEO, Dr. Roberts is the Founder/CEO of Courageous!, and is the former CEO of the Hoverboard company - the single, hottest, global consumer product of 2015. He was a featured keynote speaker at Harvard University, an advisor to the Top 20 Startup companies in the world, author of 4 best-selling international books on business and entrepreneurship, provides counsel and crisis management to high profile individuals and corporations, and host of the CEO Cruise. Courageous! is an organization dedicated to creating Kingdom businesses around the world. Courageous! is based on a 40-acre equestrian experience nestled in Saint Augustine, Florida that serves the Entrepreneurship Initiatives of world governments and embassies, hosts Entrepreneur Workshops and Conferences, and provides an elegant, rustic setting for leaders, entrepreneurs, and executives to recharge, create, and strategize. He's the host of the nationally-syndicated iHeartRadio show, Courageous! Entrepreneur Radio.
Harvard i-lab | Startup Secrets: Go to Market Strategies
 
02:09:31
Find out why it can be twice as important to get your Go-to-Market right, even if you've engineered a great product. Get to understand the strategic and tactical frameworks needed to enter a market and occupy a dominant position. Learn how to develop your "brand essence" and integrate other key marketing assets so that you can pursue an impactful sales and marketing approach. Learn more about the Harvard Innovation Lab at http://i-lab.harvard.edu/ and follow us on Twitter at http://twitter.com/innovationlab and like us on Facebook at https://www.facebook.com/harvardinnovationlab
Views: 129182 Harvard Innovation Labs
Amazon marketing | brand vs product name vs product type
 
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This amazon marketing video will show you how to choose keywords which should be based on the brand name,product name or product type,however you need to be careful when using these in your urls please check amazon terms and conditions.
Views: 1213 amazonassociatetutor
Brand Integration || ब्रांड एकीकरण || Product Placement || Hindi || #4minutemarketing
 
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Brand Integration allows a brand to reach out to the consumers by integrating the brand within the entertainment media content which is consumed by the users as entertainment. The brand is interwoven within the script, showcasing products, functions and unique features. Brand integration isn’t a typical brand advertisement. It includes entertaining and engaging storytelling which integrates the brand in such a way that it doesn’t look and feel like a brand promotion. The semantics say it all. Brand/Product placement is the placement of a brand or a product in one or more scenes of the film, for example – an actor eating lays chips during a scene, whereas brand/product integration is when the entire scene revolves around the brand, for example – a scene shot in a Domino’s outlet and revolves around a pizza. Brand Integration can be used to fulfil both long term and short term objectives of a business. While on one hand, product placement increases the sale of the product, brand integration helps in increasing the brand equity. Usual promotional mediums are so saturated and predictable that brands have had to shift to a different and integrated content medium to promote themselves and their product. When we talk about usual ad mediums, consumers can now tune out ads from rest of the content and ads get less attention, retention and benefit as compared to the price brands pay for it. Facebook Page : https://www.facebook.com/4MINUTEMARKETING/ Instagram Page : https://www.instagram.com/4minutemarketing/ If you find this content helpful, do SHARE it with others. This page is for educational purpose, where I share different contents of Marketing. My goal is to help and educate students with simplest way possible. #4minutemarketing
Views: 148 4 Minute Marketing
Determining Your Product: Music or Artist Brand [Digital Dash w/ Kohrey]
 
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Music marketing, branding and business strategy to grow your fanbase and control your career.
Views: 2483 BrandMan