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Five Ways to Create Customer Loyalty - CX Lesson
 
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Call 314-692-2200 or go to http://www.Hyken.com to learn more about Shep Hyken, customer service speaker and expert. Professional keynote and customer service speaker and New York Times bestselling author, Shep Hyken discusses five ways to create customer loyalty. It’s been a while since I approached the topic of customer loyalty. All of the tips, ideas, tactics, and techniques I write about are about driving a better customer service experience, which can (and hopefully will) lead to customer loyalty. The concept of repeat business, and ultimately customer loyalty is huge. A small increase in loyalty, just as little as one or two percent, can have a dramatic positive impact to your top and bottom line numbers. So, with that in mind, here are five ideas, a few of them revisited from the past, as well as some new ones, that will help you create that coveted loyal customer. 1. Don’t Confuse a Loyalty Program with a Marketing Program: The first thing that pops into my head when I’m asked about loyalty program is the mistake that many companies make when designing a loyalty program. Some companies think they have a loyalty program, but it is actually a marketing program, and there’s a big difference. If when you take away the perks and the rewards, you may lose the customer, then what you really have is a marketing program. The best companies have loyal customers because of the overall experience, not the perks and rewards. 2. Create an Emotional Connection: There is a big difference between satisfied customers and loyal customers. Satisfactory is a rating. Loyalty is an emotion. Find out a way to connect with your customers. Make them feel special. Thank them for their business. Treat them like they want to be treated. 3. Personalization and Customization: The concept of the personalized experience is a hot topic these days. With all of the data we are able to gather on individual customers, there is no reason we can’t give a customer a personalized and tailored experience. 4. Create Confidence: The old saying goes that people want to do business with people they know, like, and trust. The knowing and liking is easy. The trust is the hard part. Earn the customer’s trust by creating a consistent and predictable above average experience – all of the time. Customers want to know what to expect. No surprises. Consistency is key. When they trust you, they will continue to do business with you. 5. Break Down Customer Loyalty into Bite Size Chunks: Most people think customer loyalty is about a lifetime. Well, it’s not. The goal is about a lifetime, and a lifetime is a long time. How do we get a customer to be loyal to us for a lifetime? That’s huge. Let’s make it easier. Rather than a lifetime, focus on the next time. Every time. So, ask yourself what I call the Customer Loyalty Question: What are you doing right now to make sure the customer will come back the next time he or she needs what I sell? Think next time, every time, and it just may turn into a lifetime. To wrap this up, the value of customer loyalty is obvious. Loyal customers not only do more business with the companies they are loyal to, they will also spend more each time they do business. And, when they are loyal, they talk. Word-of-mouth marketing is the best marketing there is. Combine the value of the lifetime customer with the value of their recommendations and the payoff to your customer service and experience efforts are huge. For information about customer service training go to http://www.TheCustomerFocus.com. Facebook: http://www.facebook.com/ShepHykenSpeaker LinkedIn: http://www.linkedin.com/in/ShepHyken Google+: http://www.gplus.to/ShepHyken Twitter: http://www.twitter.com/Hyken 314-692-2200 This video will answer: How to get loyal customers. How do I create customer loyalty? How can I connect with my customers on a personal level? ShepTV is another Shepard Presentation (www.ShepTV.com)
Views: 8893 Shep Hyken
3 Stages of Brand Development
 
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Katherine Bouglai, founder and CEO of Brand With Courage talks about the 3 stages of brand development. So many people out there are confused about what brand design or brand development is. Let's make it easy by breaking down this process into 3 simple stages. Katherine Bouglai has been coaching entrepreneurs and building their brands for over 5 years. With her degree in computer graphics as well as her certification and experience of an empowerment coach, she can help you develop powerful, authentic and irresistible brand for you and your business. For your complimentary CD, "What You Need To Know About Branding" visit http://www.BrandWithCourage.com
Views: 80 Katherine Bouglai
IGCSE Business Studies _Chapter 12 "Marketing mix "Product" "
 
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The first P in the marketing mix is explained in this video .It illustrates the stages of developing a product and the importance of branding and brand loyalty .It also explains the different stages and features of Product life cycle and extension strategies.
Views: 2984 Mazen Nasr
Ep. 28 Increasing your customer loyalty
 
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Source: https://www.podbean.com/media/share/pb-unycb-7d9c9e This week, we're talking about increasing your customer loyalty by using your brand as an entire experience! Think about the 5 stages for your brand.What does your audience desire?How exactly can you help them with that desire?What is your brand sensory experience? How do you want to make your audience feel?What’s your brand personality and values? How can you communicate with your audience effectively?Is your brand always the first one that comes to mind? content report: Miles Beckler - https://www.milesbeckler.com/one-year-video-marketing/ How To Be A Productivity Ninja - Graham Allcott
2017 COLLOQUY Loyalty Census: Discover the New Missing Link to Successful Loyalty
 
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Consumers have hundreds of loyalty programs to choose from, yet they adopt to meaningfully engage only with programs that are relevant to their life stages, lifestyles and needs. Despite more than 3.8 billion individual loyalty memberships in North America, active participation in those programs falls significantly short with more and more consumers not interacting with the programs for which they’ve signed up. Melissa Fruend, LoyaltyOne Global Solutions partner and COLLOQUY Census author shares insights uncovered in the Census Report along with advice for creating more personalized and better experiences for your customers. You'll learn how to: - Go beyond transaction-based rewards to make your loyalty program an extension of your company’s brand promise. - Make reward redemption more appealing by making the redemption itself an experience. - Use your loyalty program to eliminate friction in the customer journey and make it better by keeping up with and anticipating consumers’ needs and demands.
Views: 293 LoyaltyOne
The Marketing Mix - Marketing Promotion
 
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On Udemy: https://www.udemy.com/user/365careers/ On Facebook: https://www.facebook.com/365careers/ On the web: http://www.365careers.com/ On Twitter: https://twitter.com/365careers Subscribe to our channel: https://www.youtube.com/365careers This lesson on Marketing strategy introduces the notion of promoting a product. Watch more at https://www.udemy.com/mba-in-a-box-business-lessons-from-a-ceo . This video is part of a series of short lessons about Business Strategy. The complete module can be found on Udemy, as a core part of the MBA in a Box course by CEO Valentina Bogdanova and 365 Careers. The course provides a complete Business Education: Business Strategy, Management, Marketing, Accounting, Decision Making & Negotiation in just under 10 hours. -------------------------------------------------- Marketing module table of contents: Marketing: An Introduction Introduction to Marketing What is Marketing's role? Who works in Marketing? Marketing's key processes Marketing: Building a Marketing Strategy What is a marketing plan? The psychology of customers - needs, wants, and demands Conducting marketing research The different stages of marketing research Collecting Primary Data for Marketing Research Performing client segmentation Choosing a target customer group Marketing: How to set up an effective Marketing Mix The four Ps of Marketing and their importance Marketing: How to set up an effective Marketing Mix - Product decisions The product concept Classifying a firm's products The typical product lifecycle Product branding Product packaging Marketing: How to set up an effective Marketing Mix - Pricing decisions The variables influencing product pricing The demand curve Performing break-even calculations Marketing: How to set up an effective Marketing Mix - Place decisions Setting up product distribution Types of distribution channels The advent of e-commerce Marketing: How to set up an effective Marketing Mix - Promotion decisions The essence of marketing promotion Creating a marketing campaign The importance of social media Marketing: How to set up an effective Marketing Mix - A dynamic concept The four Ps of Marketing - A dynamic concept Marketing: Marketing strategy in the long run Allocating the funds available for Marketing - The budgeting exercise Using KPIs to improve decision-making Short-term vs. Long-term marketing goals Interpreting and calculating the Customer-Lifetime-Value formula -------------------------------- Promotion is essentially the art of communicating a product’s benefits to customers and convincing them to acquire the product once, or ideally, a repeated number of times. There are three degrees of brand loyalty: Awareness Preference And Insistence Marketing communication revolves around the three. Customers must know a product exists. Once they do, we need to convince them it is better than competitor products so they can develop a preference. In the best-case scenario, customers who prefer the product will understand its features well, which will develop informational awareness, and that will make them able to explain its benefits to other customers. Continued purchasing of a product, brand insistence, is the goal of promotional communication. It occurs when customers link a product with their own lifestyle. The feeling of personal connection turns repeated customers into raving fans.
Views: 8465 365 Careers
Post Purchase Evaluation
 
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In brief, customers will compare products with their previous expectations and will be either satisfied or dissatisfied. Therefore, these stages are critical in retaining customers. This can greatly affect the decision process for similar purchases from the same company in the future, having a knock-on effect at the information search stage and evaluation of alternatives stage. If your customer is satisfied, this will result in brand loyalty, and the Information search and Evaluation of alternative stages will often be fast-tracked or skipped altogether.
Views: 574 Sama Kadi
4 Stages to Leverage Relationship Selling to Connect with Customers and Accelerate Sales
 
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The above video explains 4 Stages to Leverage Relationship Selling to Connect with Customers and Accelerate Sales For more information on this subject, download the white paper here: https://www.onlinewhitepapers.com/marketing/4-stages-leverage-relationship-selling-connect-customers-accelerate-sales/ ABOUT: Online White Papers, a web brand of Bython Media, helps company executives and IT decision-makers identify the problem areas of their business as well as strategies, techniques, and technologies to inform employees, give insight and support where needed, and to streamline the business process. A vast repository of professional resources from leaders in the IT, finance, marketing, and human resources industries brings solutions to your fingertips. Find out more at OnlineWhitePapers.com.
Views: 16 Bython Media
Monster Loyalty: How Lady Gaga Turns Followers into Fanatics
 
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Customer loyalty expert and best-selling author, Jackie Huba, argues that Lady Gaga didn’t become the success she is today based solely on her talent. She did so by engendering immense loyalty from her fans – not just through her music – but through the message she inspires and the community she has built around that message.
Succession planning tools and measurements for all stages of business
 
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Succession planning tools and measurements for all stages of business http://www.futuregenleaders.com Please check out our Magazine App on IOS or Android to get the best tips, strategies, templates, checklists, and cheat sheets on Succession planning. http://bit.ly/2ovQ9r4 ***************************************************************** IOS Future Gen Leaders APP http://apple.co/2yNhPI9 Android Future Gen Leaders APP http://bit.ly/2kGlL8e More about working with Future Gen Leaders and The International Business Intelligence Cohort. http://www.futuregenleaders.com/ ***************************************************************** Don’t Forget to subscribe! Succession planning can happen in any phase of the business life cycle whether it's during the startup, launch, growth and maturation phase. In the current fast-paced marketplace business collaboration is vital for a business's lifespan. Being able to successfully implement succession planning tools is one of the leadership qualities and skills all business leaders should have. In this video Matthew Koerner give us the succession planning definition and succession planning tools as he elaborates on why employees communication plays a big role in making sure that a company's succession plan is a success, why the intermingling of four generations in the workplace is important and how your business can catch up to the fast-changing marketplace train and thrive Succession planning doesn't always mean selling a business through merges and acquisition, but it can also come in the form of expanding globally, preparing for a company IPO to be listed on the stock market, forming new business partnerships and also family business succession. Although it is always good to consider the marketing, sales and finance departments during company succession, all these three departments must be in conjunction with the Business Brand standpoint, the reasons for this is because of the ever-evolving marketplace that has four actively participating generations who have buying power. On this point, Matthew shares the importance of considering this factors to efficiently execute a succession plan, he mentions why; -The shifting marketplace train has already taken off and what that means for your business brand - Being aware of the baby boomers, Gen X's, Millennials at work and Gen Z's buying power and business culture interaction is important not only for, profit margins but in ensuring that your business is still relevant in the next 20 years. _ Being aware of the different cultures of countries in emerging markets is important to your businesses succession planning - Paying attention to the modes of communication all four generations - baby boomers, Gen X's, Millennials and Gen Z's use, will ensure business longevity and brand loyalty.
Views: 8 Thembi Buthelezi
How Social Sharing Fits Into the Customer Journey
 
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This is the recording for of Pixlee and Simply Measured's joint Webinar on "How Social Sharing Fits into Your Customer Journey." This presentation covers: - Specific social marketing tactics you can use in the different stages of the customer journey - How social media sharing can be put to use to help move customers through the awareness, consideration, purchase, loyalty, and advocacy stages - A robust Q&A session at the end with real participant questions Enjoy!
Views: 267 Simply Measured
Build Customer Loyalty & Boost Conversion with Buying Guides
 
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Does your 2015 Content Strategy Include Buying Guides and How-to Content? See our latest findings, best-in-class examples and actionable tips to boost customer retention and loyalty by employing very specific content strategies using buying guides and how-to content. When it comes to engaging with your customer or promotion loyalty, a buying guide or how-to content can be an extremely valuable asset. In this webinar you'll learn : The primary benefits of buying guides & knowledge centers. Examples of great buying guides, and what not to do. Best approach to creating buying guide content to support each customer stage.
Views: 61 eZdia
3-Steps to Customer Journey Mapping Part 1: Customer Journey Mapping Basics
 
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Customer Journey Best-Practices – cx/omni Experts Webinars: In this webinar we outline why customer journey mapping is critical for long term customer loyalty and success of your Company. Ninety percent of all purchasing decisions are made subconsciously and not on a logical or conscious choice. How do you understand and manage your customer’s feelings about your brand at all touchpoints? What is the difference that makes the customer pay more, stay longer and recommend your brand to a friend or colleague?
What is BRAND? What does BRAND mean? BRAND meaning, definition & explanation
 
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What is BRAND? What does BRAND mean? BRAND meaning - BRAND definition - BRAND explanation. Source: Wikipedia.org article, adapted under https://creativecommons.org/licenses/by-sa/3.0/ license. A brand (or marque for car model) is a name, term, design, symbol, or other feature that distinguishes one seller’s product from those of others. Brands are used in business, marketing, and advertising. A brand is any name, design, style, words or symbols used singularly or in combination that distinguish one product from another in the eyes of the customer Initially, livestock branding was adopted to differentiate one person’s cattle from another's by means of a distinctive symbol burned into the animal’s skin with a hot branding iron. However, the term has been extended to mean a strategic personality for a product or company, so that ‘brand’ now suggests the values and promises that a consumer may perceive and buy into. Branding is a set of marketing and communication methods that help to distinguish a company from competitors and create a lasting impression in the minds of customers. The key components that form a brand's toolbox include a brand’s identity, brand communication (such as by logos and trademarks), brand awareness, brand loyalty, and various branding (brand management) strategies. Brand equity is the measurable totality of a brand's worth and is validated by assessing the effectiveness of these branding components. In a fleeting market where traditional linear models of business are being replaced by more radical interconnected models, brand equity is one marketing technique that remains firmly rooted in prosperity. To reach such an invaluable brand prestige requires a commitment to a particular way of doing business. A corporation who exhibits a strong brand culture is dedicated on producing intangible outputs such as customer satisfaction, reduced price sensitivity and customer loyalty. A brand is in essence a promise to its customers that they can expect long-term security, a competitive frame of reference and consistent delivery of functional as well as emotional benefits. When a customer is familiar with a brand or favours it incomparably to its competitors, this is when a corporation has reached a high level of brand equity. Many companies are beginning to understand that there is often little to differentiate between products in the 21st century. Branding remains the last bastion for differentiation. In accounting, a brand defined as an intangible asset is often the most valuable asset on a corporation’s balance sheet. Brand owners manage their brands carefully to create shareholder value, and brand valuation is an important management technique that ascribes a money value to a brand, and allows marketing investment to be managed (e.g.: prioritized across a portfolio of brands) to maximize shareholder value. Although only acquired brands appear on a company's balance sheet, the notion of putting a value on a brand forces marketing leaders to be focused on long term stewardship of the brand and managing for value. The word ‘brand’ is often used as a metonym referring to the company that is strongly identified with a brand. Marque or make are often used to denote a brand of motor vehicle, which may be distinguished from a car model. A concept brand is a brand that is associated with an abstract concept, like breast cancer awareness or environmentalism, rather than a specific product, service, or business. A commodity brand is a brand associated with a commodity. Effective branding can result in higher sales of not only one product, but of other products associated with that brand. If a customer loves Pillsbury biscuits and trusts the brand, he or she is more likely to try other products offered by the company - such as chocolate-chip cookies, for example. Brand development, often the task of a design team, takes time to produce. Brand is the personality that identifies a product, service or company (name, term, sign, symbol, or design, or combination of them) and how it relates to key constituencies: customers, staff, partners, investors, etc....
Views: 1635 The Audiopedia
Copy strategies pt 8 – objectives
 
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So, you have decided you want to do it. You really want to breathe life into a brand. You want to help set your chosen brand apart from its competitors and do your bit to coax customers into loyalty. You may even be hoping to get some credit for doing so – not always easy in a world of self-promoting bosses and colleagues who love to take credit for others’ successes. Not impossible if you follow our ideas for developing “brand me” - but that is another set of classes for another day. So. right now you have decided to put copy strategies to work. How do you set about it, then? How do you get going? Hold back a moment. Let’s first do a bit of planning. I know, we granddads always put brakes on youthful enthusiasm and urge you to plan before hurtling – Avenger like - into action - but it is a sad fact for the impetuous – and we are all impetuous or we couldn’t be proper marketers - he or she who plans, tends to win. And we all want to win – indeed being a loser is just not an option. So, what are our objectives for our brand copy strategy? We’ve discussed our long-term objectives over and over again. To coax customers – each and every customer - into loyalty to our brand. That’s the end goal. The outcome. But that isn’t going to happen overnight. Few customers are already loyal – you can count on that. When you think of loyalty you should think of a ladder. Brand loyalty sits at the top of the ladder. Lack of brand awareness sits at the bottom. There are many rungs on the ladder and to complicate matters, your customers are all sitting peacefully on different steps. In this scenario our objectives pretty much write themselves – to take each group of customers from the step they are on now to the next step up the loyalty ladder. So, what are these steps on the ladder to brand loyalty? In our next class we look in some detail at two ways of mapping the steps to brand loyalty. The best and most practical is DAGMAR – acronym for Defined Advertising Goals for Measured Advertising Response It maps a journey from the lowest rung – no brand awareness - where hopefully few of your customers sit – in stages up to the top rung of brand loyalty, visiting on the way brand awareness, brand knowledge, brand attitude, purchase intention and satisfaction. To use it make an educated guess as to which rung is currently home to each group of your customers and set the immediate objective of moving them up at least one rung on the ladder. The second model called the customer-based brand equity model is less precise and less detailed. But it too takes the customer from awareness to loyalty. Take a look at these models in part 9 and stay with us to part 10 as we get down to the business of putting brand copy strategies to work.
Harvard i-lab | Startup Marketing Bootcamp with Kate Castle and Jodi-Tatiana Charles
 
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An introductory marketing bootcamp for start-up companies where you'll learn everything you need to build and promote your product and / or brand in the earliest stages. From marketing strategy to content creation, to PR, social media—and beyond— this interactive (and fun!) workshop provides you with a framework for helping you plan and execute a successful launch. Some of the topics we talk about include: Developing a launch and / or marketing strategy, budget and plan To launch or not to launch? When is the right time? Working with the press: why they are not your friends Social media strategies Content creation strategies Building community support How to choose the right marketing partners to work with Building your personal brand Strategic marketing that builds customer loyalty Getting to know the right interns and know how to best leverage their knowledge
How to Map Out Your Perfect Marketing Funnel
 
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Need help building the perfect marketing funnel? Struggling to turn leads into customers? In this video, Eric Siu explains how you can map out your marketing funnel so that potential customers move smoothly from the top to the bottom. Watch on to hear great marketing and planning tips from a total funnel nerd. —— ►Subscribe to my Channel: http://youtube.com/subscription_center?add_user=gogrowtheverywhere ———— Want to learn the SEO tactics that AirBnB, Lyft, and Heineken use to drive millions of site visits a month? Download the case study now: https://www.singlegrain.com/res/digital-marketing-agency/case-studies/ Leave some feedback: • What should I talk about next? Please let me know on Twitter - https://twitter.com/ericosiu or in the comments below. • Enjoyed this episode? Let me know your thoughts in the comments, and please be sure to subscribe. Connect with Eric Siu: • Growth Everywhere Podcast - http://www.growtheverywhere.com/ • Marketing School Podcast - https://www.singlegrain.com/marketing... • Single Grain - Digital Marketing Agency - http://www.singlegrain.com/ • Twitter https://twitter.com/ericosiu -~-~~-~~~-~~-~- Please watch: "The Unconventional Secret to Building the Perfect Team - Noah Kagan on Leveling Up (Episode 1.1)" https://www.youtube.com/watch?v=xpRoXc-ymfE -~-~~-~~~-~~-~-
Views: 2630 Growth Everywhere
5 Steps of Innovation | Part 1 | Hindi | By Dr Vivek Bindra | Leadership Trainer
 
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In this outstanding video, Dr. Vivek Bindra talks about how disruptions will rule the future and upset all conventional businesses, industries and establishments. How path breaking innovations will permanently change the face of this earth, the way we know it To Attend a 4 hour Power Packed “Extreme Motivation & Peak Performance” Seminar of BOUNCE BACK SERIES, Call at +919310144443 or Visit https://bouncebackseries.com/ To attend upcoming LEADERSHIP FUNNEL PROGRAM, Call at +919810544443 or Visit https://vivekbindra.com/upcoming-programs/leadership-funnel-by-vivek-bindra.php Watch the Leadership funnel Program Testimonial Video, here at https://youtu.be/xNUysc5b0uI Learn how future innovations will kill the current day conventions, innovation thoughts in Hindi, innovation ideas, innovation process in Hindi, innovation motivation in Hindi,, innovation management, innovation technology, innovation strategies in Hindi, business ideas in hindi, how to grow your business in hindi, business motivation in hindi, business strategy in hindi, business success in hindi, how to set up a business in hindi, business management in Hindi, business planning in hindi, business thoughts in hindi, plan your business in hindi, business strategy planning in hindi, strategy execution in hindi, strategy vs execution in hindi, strategy management lecture in hindi, strategy management process in hindi, how to become a strategist in hindi, strategy breakout sessions, strategy motivation videos, strategy planning videos, strategy planning keynote speeches, strategy building in hindi, blue ocean strategy in hindi, competitive advantage in hindi, disruption in hindi, Dr. Vivek Bindra is the best leadership trainer in Asia, His seminars, sessions, workshops on strategy and execution, execution excellence in hindi, execution failure reasons, for entrepreneurs, start ups and businesses are mind blowing. Contact him for the best leadership trainings in Hindi, leadership trainings for entrepreneurs, leadership training activities, leadership training games, leadership training videos inspirational, leadership skills training, leadership qualities training, leadership motivational videos, leadership styles, leadership speech, leadership speech for success, leadership speech for inspiration and motivation, leadership and leading from the front, leadership gospels, leadership seminars for success in Hindi and English, Leadership seminars for working professionals, leadership lectures for leaders, leadership training and sesions for start-ups, entrepreneurs, businessman, leadership trainings about life, leadership trainings about success, leadership trainings for offices, leadership trainings for corporates, leadership trainings for growth, leadership trainings for success, leadership trainings for success in Hindi, leadership trainings for corporate success in Hindi, leadership trainings for success for employees, leadership trainings from movies, leadership trainings in Hindi, leadership trainings in English, leadership trainings in Hindi for success, leading from the front leadership, leadership pep talsk for young leaders, leadership talks for leaders, How to build effective strategy, how to execute strategies effectively, strategy breakout sessions, leadership strategy sessions, strategy planning and execution, strategy execution programs, strategy for start ups, strategy for entrepreneurs strategy for businesses, execution excellence sessions, Leadership trainings videos, leadership trainings, leadership trainings for start ups, entrepreneurs and businesses, leadership trainings for, professionals, leadership videos, leadership communication, leadership trainings for success in life in Hindi, leadership trainings for organizations, leadership story for corporates, leadership story for workers, leadership story for employees, leadership story for employees in hindi, , leadership story for entrepreneur, leadership story for success in Hindi, leadership story for successful people, leadership story video. Contact Dr. Vivek Bindra for the best leadership sessions in Hindi, leadership sessions for success, leadership sessions for success in Hindi, leadership sessions from movies, leadership sessions in Hindi, leadership sessions in English, leadership sessions in Hindi for success. Dr. Bindra is also best known for his outstanding leadership sessions and stories, leadership videos, leadership communication, leadership sessions for success in life in Hindi, leadership sessions for workers, leadership sessions for employees, , leadership sessions for employees in hindi, , leadership story for entrepreneur, Leadership story in Hindi for startups, leadership story for success, strategy and execution, leadership story for success in Hindi, leadership story for successful people, leadership story video, leadership story about life, leadership story about not giving up
Brand equity in hindi
 
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Thank you friends to see my video Plz like subscribe and share my video and connect with me through Facebook page Fb Page :- https://www.facebook.com/Only-for-commerce-student-366734273750227/ You can also connect me with my email Email address is:- [email protected] Instagram:- chanchalb1996 Prefer notes:- https://www.studywithchanchal.com/2018/05/brand-equity.html Prefer books:- https://amzn.to/2rGT93i mike :- https://amzn.to/2FMlERh camera stand :- https://amzn.to/2FQlx7q professional mike:- https://amzn.to/2rnUA6p camera stand:- https://amzn.to/2jyAD8U
Views: 7130 study with chanchal
The Loyalty Ladder - How To Use It To Harness The Power of Referrals - Get More Referrals Ep. 7
 
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What are the 5 stages of client loyalty? And why is it essential to move your clients up the loyalty ladder fast? Watch the whole powerful series here: https://www.youtube.com/playlist?list=PLEmTTOfet46MC8fyNaiM6bpiF8fut8HMd Watch this video until the end to see some examples of how Dan move his clients up the loyalty ladder. ★☆★BONUS FOR A LIMITED TIME★☆★ You can download Dan Lok's best-selling book F.U. Money for FREE: http://loyaltyladder.danlok.link ★☆★ SUBSCRIBE TO DAN'S YOUTUBE CHANNEL NOW ★☆★ https://www.youtube.com/user/vanentrepreneurgroup?sub_confirmation=1 Check out these Top Trending Playlist: 1.) How to Sell High Ticket Products & Services: https://www.youtube.com/playlist?list=PLEmTTOfet46PlgDZSSo-gxM8ahZ9RtNQE 2.) The Art of High Ticket Sales - https://www.youtube.com/playlist?list=PLEmTTOfet46NufVkPfYhpUJAD1OBoQEEd 3.) Millionaire Mindset - https://www.youtube.com/playlist?list=PLEmTTOfet46O591glMGzRMoHaIJB-bQiq Dan Lok, a.k.a. The King of High-Ticket Sales is one of the highest-paid and most respected consultants in the luxury and “high-ticket” space. Dan is the creator of High-Ticket Millions Methodology™, the world's most advanced system for getting high-end clients and commanding high fees with no resistance. Dan works exclusively with coaches, consultants, thought leaders and other service professionals who want a more sustainable, leveraged lifestyle and business through High-Ticket programs and Equity Income. Dan is one of the rare keynote speakers and business consultants that actually owns a portfolio of highly profitable business ventures. Not only he is a two times TEDx opening speaker, he's also an international best-selling author of over 12 books and the host of Shoulders of Titans show. Dan's availability is extremely limited. As such, he's very selective and he is expensive (although it will be FAR less expensive than staying where you are). Many of his clients are seeing a positive return on their investments in days, not months. But if you think your business might benefit from one-on-one interaction with Dan, visit http://danlok.com Or consider becoming a member of his high-level mastermind for experts: http://www.danlokinnercircle.com ★☆★ WANT TO OWN DAN'S BOOKS? ★☆★ http://www.amazon.com/Dan-Lok/e/B002BLXW1K ★☆★ NEED SOLID ADVICE? ★☆★ Request a call with Dan: https://clarity.fm/danlok ★☆★ JOIN DAN'S PRIVATE FB GROUP FOR CONSULTANTS & COACHES ★☆★ Apply here: https://www.facebook.com/groups/highticketconsulting/ Dan hangs out there quite a bit. ★☆★ CONNECT WITH DAN ON SOCIAL MEDIA ★☆★ Blog: http://www.danlok.com/blog/ Podcast: http://www.shouldersoftitans.com/ FB Group: https://www.facebook.com/groups/highticketconsulting/ Twitter: https://twitter.com/danthemanlok Instagram: https://www.instagram.com/danlok/ YouTube: https://www.youtube.com/user/vanentrepreneurgroup Linkedin: https://www.linkedin.com/in/danlok Meetup: http://www.meetup.com/Vancouver-Entrepreneurs-Group-Business-Network/ Amazon: http://www.amazon.com/Dan-Lok/e/B002BLXW1K This Video is about: The Loyalty Ladder - How To Use It To Harness The Power of Referrals - Get More Referrals Ep. 7 https://youtu.be/XAMP6wb7WuA https://youtu.be/XAMP6wb7WuA
Views: 13614 Dan Lok
Introduction to Brand Licensing | Brand | Brand Licensing
 
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http://PeteCanalichio.com. When consumers and businesses get into the habit of buying certain brands, they automatically buy them again. Brands usually pass through successive stages of brand loyalty, which is the customers’ allegiance to a particular brand. Whether you're considering to increase business revenue or increase your product lines, these concepts are food for thought. Grab Valuable Resources from Brand Licensing Experts for 100% Free Today. Are you interested in extending your brand’s influence, strengthening consumer relationships, and generating unlimited revenue from guaranteed royalty payments? Get Your FREE Membership Today. Visit: http://PeteCanalichio.com/fast-track.
Views: 59 Pete Canalichio
What a $45 Water Bottle Teaches Us About Brand Strategy
 
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Despite owning many water bottles of all shapes and sizes, I paid $45 for a bottle last week. This bottle doesn’t necessarily do anything very differently to my other bottles, yet I deemed the purchase to be one of good value. In this video, I talk about the three stages of the brand benefits ladder and how S’well has used these stages successfully to go from 0 to $100m in sales in less than seven years. It turns out that value is not only perceived in financial terms as evidenced by the tens of thousands of loyal customers the brand has. How would you like to charge 2-3 times more for your product than your competitors? S’well figured it out and we’ll share how you can replicate their success. -- At Storyforge, we believe that great companies don't just tell a story, but live their story at every touch point, and in every aspect of their organization. Informed by their purpose, core beliefs, competencies and a deep understanding of the needs of all stakeholders, great stories connect, inspire, motivate, convert and create loyalty. -- ► Subscribe to the Storyforge YouTube Channel Here: http://www.youtube.com/channel/UCEyjE... ---- Barry Chandler, co-founder and principal at Storyforge, specializes in business building, strategy and storytelling. Since 2003, he has built three (and sold two) strategic consulting businesses and worked with more than 500 businesses from pre-revenue startups to publicly traded organizations to help them with growth through alignment and storytelling. A qualified hotel manager in Ireland, Barry spent five years as part of the management teams of luxury hotels and cruise lines, circling the globe twice. He established Ireland’s first food & beverage control consultancy, and launched Barkeeper, an award-winning online subscription service for bar owners to manage more efficient and profitable businesses, expanding to the UK and the US, and adding a digital marketing agency in 2010. In 2012, Barry’s businesses were acquired by Buzztime, Inc. (NYSE: NTN) who hired Barry as Chief Marketing Officer where he remained until founding Storyforge in 2014, a strategy company helping ambitious companies change their course for the better by discovering their singular purpose, forging their story, and aligning their positioning, people, products and profits with it, in turn building brands that matter. ---- Follow Storyforge Online Here: Website: http://storyforge.co Blog: http://blog.storyforge.co Free Storytelling Masterclass: http://www.thestorytellingformula.com Newsletter: http://bit.ly/1MWSXS1 Facebook: http://facebook.com/HelloStoryforge ---- Follow Barry Chandler Online Here: Twitter: http://twitter.com/barry_chandler Linkedin: http://linkedin.com/in/barrychandler Barry’s videos: https://www.youtube.com/playlist?list... ---- Follow Haley Boehning Online Here: Twitter: http://twitter.com/haley_boehning Linkedin: http://linkedin.com/in/haleyboehning Haley’s videos: https://www.youtube.com/playlist?list... ----
Views: 179 Storyforge
The use of CRM in the sports industry
 
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The nature of the sports industry is such that we naturally have levels of brand loyalty that most businesses would die for -- but when it comes to CRM, we're way behind other industries. We naturally have the foundations for creating, maintaining and developing relationships with our customers -- yet, many of us believe CRM is for everyone else. [BLOG] Don't think NOW, think FUTURE -- think CRM http://www.winnersfdd.com/dont-think-now-think-future-think-crm/ [VIDEO DISCLAIMER] An introduction to the role of CRM in the sports industry, provided by Winners, a specialist CRM and Business Intelligence agency.
Views: 2881 Winners CRM
How to Improve Your Sales Process and Increase Business
 
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For detailed notes and links to resources mentioned in this video, visit http://patrickbetdavid.com/sales-process Visit the official Valuetainment Store for gear: https://www.valuetainmentstore.com/ Whether you're an entrepreneur or just an independent contractor, you're a salesperson. So when somebody says, "I'm not a salesperson, I'm an entrepreneur," they don't really understand the meaning of entrepreneur. Every entrepreneur is a salesperson. So today I want you to look at this from the perspective of asking yourself where in the selling process you mess up. In this video I get into the following six parts of the sales process. #1: Prospecting - 1:56   #2: Approach and Contact - 6:40   #3: Presentation - 8:53   #4: Follow Up - 11:36   #5: Referrals -- 15:05 #6: Maintain Customer Relationships - 17:26 Subscribe to the channel: http://www.youtube.com/valuetainment?... Valuetainment- The best channel for new, startup and established entrepreneurs. Schedule: New episodes every Tuesday and Thursday on a broad array of entrepreneurial topics. For detailed notes and links to resources mentioned in this video, visit http://patrickbetdavid.com/sales-process
Views: 351789 Valuetainment
Loyalty Marketing By Nazimudeen Saleem
 
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In this book the author takes a different view about customer loyalty altogether and considers it as a 'product' for exchange. This means it requires us to commoditize the concept of brand loyalty and sell it to customers. In this regard, in order to retain the customer through bonding, it requires the firm to offer something extraordinary in exchange for their long-term relationship. Such exchanges are not mere transactions and considered different to the traditional exchanges of goods and services for money. The title of the book therefore reflects the deep meaning of the concept of brand loyalty as a product. Here the author sees this as something of an affinity and bonding that comes from the bottom of the heart of customers. Loyalty therefore does not come suddenly but may takes years to build up through meaningful relationships. Loyalty as a product therefore is said to have a life-cycle with stages of growth, maturity and decline.
Views: 233 Dhananjaya Bandara
Etail’s Next Steps Are Personalisation And Loyalty, Driven By Data | CMO.com
 
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Willem Wijnen, CMO of multi-national fashion retailer The Sting, talks about how data underpins the company’s ambitions to reward its customers for their loyalty. What’s the next step for a fully integrated, omni-channel retailer? In the case of multi-national fashion retail brand The Sting, it’s loyalty and personalisation, all underpinned by data. Speaking to CMO.com after the Adobe Digital Marketing Symposium in Amsterdam in November last year, Willem Wijnen, CMO of The Sting, explained the next stages on the company’s roadmap (Adobe is CMO.com’s parent company). “We have very loyal customers but we don’t know everything about them yet. We know a lot about our online customers, but not about our store customers,” he explained. “We’re building a mobile app that will bring online and offline together at a customer level, so that we can follow them through all the channels and reward them for their loyalty.” Wijnen pointed out that data is crucial to The Sting’s ambitions in personalisation and loyalty. The company is currently bringing all its data together and developing a single customer view. “We want to make it actionable to communicate the right message to every customer at the right time. Or, possibly more importantly, not the wrong message or at the wrong time. It’s easier to kill things than to build them, so it’s very important to only have relevant communications with customers, and that’s all data-driven.”
Worst Customer Experience  | Importance of Customer experience
 
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In commerce, customer experience (CX) is the product of an interaction between an organization and a customer over the duration of their relationship.This interaction is made up of three parts: the customer journey, the brand touchpoints the customer interacts with, and the environments the customer experiences (including digital environment) during their experience. A good customer experience means that the individual's experience during all points of contact matches the individual's expectations. Wharton's Professor of Marketing Barbara E. Kahn has established an evolutional approach to customer experience as the third of four stages of any company in terms of its customer centricity maturity. These progressive phases are: Product orientation: Companies just manufacture goods and offer them the best way possible. Market orientation: Some consideration on customer needs and segmentation arises, developing different marketing mix bundles for each one. Customer experience: Adding to the other two factors some recognition of the importance of providing an emotionally positive experience to customers. Authenticity: This is the top maturity stage of companies. Products and service emerge from real soul of brand and connect naturally and on long term sustainable basis with clients and other stakeholders. When considering how to improve customer experience, keep these eight all-important aspects of the consummate customer experience in mind: 1. Value - Product availability, functionality, and an acceptable price point. 2. Help to create positive emotions - Positive emotions are shown to broaden customer attention, adding the potential for extended sales beyond the intended purchase. A customer with a positive viewpoint will possess a more global view of the possibilities offered rather than a limited local view. In-store retailers can use sensory perception to induce positive emotions. Online retailers use visual and auditory inducements. 3. Physical dynamics of the transaction - Appropriate initial contact and good first impression including proper sales rep demeanor, politeness, and helpfulness. Layout, appearance and engaging presentation. Ease of purchase and smooth, efficient transaction. 4. Promptness - Response time, and prompt problem resolution. 5. Full transparency - Information readily available and offered in a clear and concise manner. Information to include discounts, shipping and handling, product information, reviews, refund and return policy. 6. Communication - Online support, live chat, personal interactions, and questions always answered. 7. Post-sale customer service - Transaction updates, shipping and tracking, ensuring full satisfaction with purchase. 8. Encourage and direct customer loyalty - Be a trusted site, have the right products and services available, be dependable and responsive to the needs of the customer. According to the White House office of Consumer Affairs, customer loyalty is noted as being worth, on the average, up to 10 times the amount of the customer’s first purchase. Customer experience metrics such as the NPS, CSAT, and CES provides valuable information for companies as it is imperative to understand if, and where, there may be problems with customer experience. These metrics serve to create a benchmark from which companies can gauge their performance. The CSAT, Customer Satisfaction Score, measures the immediate satisfaction of customers surrounding a single transaction. The Net Promoter Score (NPS) provides indicators of whether or not products and services would be recommended by a consumer post-purchase using the simple question, “would you recommend this company to a friend or relative?” CES, the Customer Effort Score, is an indicator of the lifetime value of a particular customer. The question “How much effort did you personally have to put forth to handle your request?” rates responses on a scale from 1-5. An effort score of 5, the most effort, carries with it little or no chance for expected retention of that particular customer on a long-term basis. “If you do build a great experience, customers tell each other about that. Word of mouth is very powerful.” — Jeff Bezos When all is said and done, the consumer wants value for their dollar and wants to feel valued by the companies with which they do business. Everything that goes into creating a positive customer experience serves these two simple needs. It is, however, due to advances in technology and service options, a world marketplace that is constantly in flux. This state of flux allows the needs of the consumer to evolve in ways with which companies must adapt and expand their best practices.
Views: 538 Nazmul Shahadat
Pearlio Branding
 
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Pearlio is an idea studio, founded in 2011 specialized in digital and social branding solutions. We combine high-value research and branding savvy to help our partners produce brands that buzz with energy, deliver relevant value, and inspire action. We pride ourselves on our ability to cut through the clutter and see the "pearl" that really separates our partners from their competitors. Our solutions are holistic, providing support from the earliest stages of brand development to continued brand loyalty. Facebook: http://www.facebook.com/ItsPearlio Twitter: http://www.twitter.com/ThinkPearlio Instagram: http://www.instagram.com/ThinkPearlio Website: http://www.pearlio.com/
Views: 91 Pearlio Branding
Brand in hindi
 
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Thank you friends to see my video Plz like subscribe and share my video and connect with me through Facebook page Fb Page :- https://www.facebook.com/Only-for-commerce-student-366734273750227/ You can also connect me with my email Email address is:- [email protected] Instagram:- chanchalb1996 Prefer notes:- https://www.studywithchanchal.com/2018/05/brand.html Prefer books:- https://amzn.to/2rGT93i mike :- https://amzn.to/2FMlERh camera stand :- https://amzn.to/2FQlx7q professional mike:- https://amzn.to/2rnUA6p camera stand:- https://amzn.to/2jyAD8U
Views: 5897 study with chanchal
Scent Marketing
 
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In today’s competitive business environment creating memorable experiences and emotional connections with consumers is critical to winning consumer spending and long-term brand loyalty. Smell is the most powerful and emotional of all the senses. By using scent, brands are able to connect with consumers on a deeper emotional level, resulting in a more memorable experience. Scent can attract new customers, increase sales, heighten value perception, and expand brand recognition and customer satisfaction.
Views: 26 AAROMACO JM
What is Digital Marketing Funnel | Digital Marketing Interview Questions
 
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What is Digital Marketing Funnel? Overview: This is one of the most important interview questions on Digital marketing. The understanding of this concept is really important because Digital marketing Funnel is what each and every successful company or even any digital marketing agency providing digital marketing services is following. The ones who don’t follow it are shut down within a year and that is the reason why we see so many start-ups being closed within one year of time. So whenever you are out there for Digital Marketing Interview, make sure that you are well prepared for this question. You’ll find this question even in the Sales and Marketing interview questions. Digital Marketing Funnel is used to develop the digital marketing funnel. Answer and its Explanation: The definition of Digital Marketing Funnel – It is a framework that defines customer lifecycle through 5 different stages. These stages are: Case Study – Knee Joint Pain Relief Product Stage 1 - Awareness: Awareness is Education. People face problems and companies try to solve these problems by either providing a service or by developing a product. Now, to start with the marketing, the company has to follow the funnel, only then the marketing strategy will work. So through developing an educational campaign, the company or business will convince people that yes, there is a problem. Our Case Study’s Awareness Stage: The company will publish an article or video or post or any content related to Knee Joint pain. They’ll discuss the causes and symptoms of this problem. They’ll also talk about how bad it might get if not healed at the right time. The targeting for this campaign will be done for the people who are 50+ in age because that’s when it mostly hits due to weak bones. So these people after going through this content start thinking about their problem and start taking it seriously. This is the success of company’s awareness campaign. Stage 2 - Consideration: The second stage is Consideration. People who have got aware of the problem are now looking for the solutions. But we all know that people look for the options before making a buying decision. We all love options. So they now have certain deciding factors like locations, pricing, delivery mode and many other that they might consider in their case. Based on these parameters they shortlist few of the available options. Our Case Study’s Consideration Stage: The company will now try to highlight their USP’s through Consideration campaigns. They’ll try to convince people how their product is better than the other available products. The company will compare their pain relief product with the others on several parameters like Price, Quality, and Effectiveness etc. which you might consider for the selection. The consideration campaign of the company will make sure that they convince you that they are the best fit for you. They might also give certain offer or discount here in this stage so that you try their product even if you are a customer of some other brand. Stage 3 - Conversion This is the third stage of the marketing funnel and the most important one. Here the visitor or potential customer gets converted into a customer. So here the company starts getting their return on investment they did in all the previous stages. Our Case Study’s Conversion Stage: Now when the company has already convinced people about their Pain Relief product and if they are successful in doing that. People will start buying their product. The offer or discount will motivate the customer to even greater extent to take the buying decision and makes the conversion easy. Stage 4 - Loyalty The marketing funnel never ends at sales or conversion. It comes down to the next stage called as Loyalty. A good company is the one who makes sure that their service and post-sales support is equally good as their product. So in this stage, the company makes sincere efforts in providing the services to make the customer their permanent customer. In short, this stage focuses on building a relationship with the customer. Our Case Study’s Loyalty Stage: The knee joint pain product company will now start doing surveys with their customers and start taking feedbacks. Based on these reviews, they’ll make changes in their product if needed and also inform their customers about it through marketing campaigns. Advocacy This is the final stage of Digital Marketing where the customer is retained. And not just retained, the customer starts to recommend your products to others. This is where the company is getting benefitted to the absolute best because the sale is increasing without investing in marketing. Our Case Study’s Advocacy Stage: Now the company introduces new product ‘kneecap’ and the customers are so happy with the previous product of the company that they buy this one too. And they don’t just buy it, they also recommend others to buy it. Full list: http://www.jaksh.co.in/digital-market...
Brand Equity | Ayush Jain | Hindi
 
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Welcome to the "AGOI Things". This video contains the actual meaning of "Brand Equity" in Hindi. For any queries comment below. Suggest a topic to our next video below in comments. Email : [email protected]
Views: 933 AGOI Things
What Is Excellent Customer Service Experience | Steps - Customer Service Excellence |
 
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An excellent customer service leads to an excellent customer experience. Companies need to have all essentials to excellent customer service such as listening, smiling, eye contact, empathizing, storytelling, repeating, body language, adding value and delighting. A great customer service is not an option for any business transformation, but a must to have an environment of operational and cultural initiative. It is essential to build a culture for operational excellence and a memorable experience. Customers expect outstanding experience, trustworthiness and be loyal to them from businesses. A customer obsessed culture and a provider of innovative experiences leads to feel more confident, developing peace of mind, creating connections with trust, memorable, experience from perspectives and having a purposeful customer experience vision which is long lasting. Develop Customer Satisfaction Index Develop Sales Performance Index / Sales Satisfaction Index Develop seamless technology which can connect customers with dealers/business managers to understand the pain points, requirements or touch points. Examples of Zappos, IKEA, Mercedes, E-Trade, Commerce Banks - customer service excellence strategies for business transformation. Join our Boldtolead WhtasApp group at the below link: https://chat.whatsapp.com/KW4cLii5fxO... Join my group on Messenger by visiting: https://m.me/join/AbbIEZG84j7l_46S visit our site www.boldtolead.com Join Our Facebook page at https://business.facebook.com/boldtol... words of customer service | operational excellence| outstanding experience | customer experience | resolving customer issues | creating trusting relationships | high quality service| creative experience| passionate | creative solution|Self-service| customer loyalty programs | convenience experience | low price | repeat customers | word of mouth | customer experience training
Views: 14 Bold To Lead
Why The Customer Is Important?
 
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Keeping customers the importance of loyalty knowing your customer. Importance of customer relationship management (crm). Customer satisfaction is important (6 reasons). Why customers are important customer focus business studies and businesscasestudies. How can you achieve this? One way is by knowing your customer 16 jul 2015 on average, it takes up to three years for a become loyal business. It is therefore important for companies to not only hear what the seeing how customer service and satisfaction essential, importance of great engagement also vital your success. Why customers are important customer focus business studies and why satisfaction is (6 reasons)chron. Customer loyalty why it's important. Considering customer importance at all stages of the marketing process helps your company to ensure greater satisfaction and increase its long term goal repeat service handles issues in stores, over phone even by email. But why customer success is important? Customer a today, customers are not only listening, they also talking back and amongst themselves. Wordpress hosting by customer satisfaction is a crucial business metric why success important software the importance of interaction wipro. Companies that produce highly technical products, such as software or 18 nov 2016 learn the customer service skills you should be using for improved it is important to provide good service; To all types of this part tutorial on managing customers looks at what are considered who most valued marketing company 25 sep 2015 any business. Let's find 18 mar 2015 customers should be at the heart of a business and it's vital to remember that keeping existing is just as important getting new why customer retention so important? By maximizercustomer retention, how keep we are in tough times. Html url? Q webcache. It is a belief that more the keeping customers makes good business sense but it's not always easy. Googleusercontent search. Customer satisfaction is important because it provides marketers and business owners with a metric that they can use to manage improve their businesses one of the primary goals any marketing strategy should be identify meet needs consumer. You've 12 aug 2015 the most successful businesses have a customer first mentality. Keep these five things in mind so that you understand how important it is to your 18 nov 2016 we always talk about make great customer service but rarely wonder why an organization. If they do not develop customer loyalty and satisfaction, could lose their customers 20 jan 2014 satisfaction is a marketing term that measures how products or services supplied by company meet surpass customer's expectation. What does engaging the if you maintain level of customer service and quality that it takes to achieve brand loyalty in first place, your customers will be willing forgive when. Customers are the most important people for any organisation. Why is customer service important to an organization? What good service? The import
Top Strategies for Customer Retention
 
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It costs five to 10 times more to acquire a new customer than to retain an existing one. If that's the case, customer retention must be as high of a priority for your business as lead generation is. To keep customers satisfied with your business, understanding the value of customer communication is vital. Know how best to speak with your customers, address their concerns and issues, and understand what they need before they ask. Watch today's Daily Brown Bag to learn how important customer retention is, and how you can ensure you're doing everything you can to keep your customers satisfied with your business and services. To see and share the full infographic, visit: http://hubshout.com/?Top-Strategies-for-Customer-Retention-[VIDEO-&-INFOGRAPHIC]&AID=1049 For more videos like this, visit: http://hubshout.com/?p=Blogs_List
Sales Pipeline Stages Every Small Business Should Know
 
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You know your products, you know your customers, but do you know your Sales Pipeline Stages? Key to every successful small business is an understanding of your sales funnel stages, where your customers are in their purchase journey, and how your sales pipeline lines up. Sounds difficult, but it isn’t. Watch and learn more from Natalie at Infusionsoft. Visit the blog for more details: https://www.infusionsoft.com/business-success-blog/marketing/automation/the-7-sales-pipeline-stages-every-small-business-should-use?ls=social&utm_source=youtube&utm_medium=video&utm_campaign=blog&utm_term=salespipelinestages180927&utm_content=social Infusionsoft’s powerful customer relationship management (CRM) software integrates with apps you use daily to get your sales and marketing efforts more organized, deliver personalized follow-up service, and close more sales. Learn more, demo our marketing software, and start a free trial: https://www.infusionsoft.com/?ls=social&utm_source=youtube&utm_medium=video&utm_campaign=boilerplate&utm_term=salespipelinestages1809277&utm_content=social. Subscribe to our YouTube channel: https://www.youtube.com/infusionsoft Follow us on Twitter: https://twitter.com/infusionsoft Like us on Facebook: https://www.facebook.com/infusionsoft Follow us on LinkedIn: http://www.linkedin.com/company/infusionsoft
Views: 285 Infusionsoft
18 Advantages Of Branding In Marketing
 
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1. RECOGNITION AND LOYALTY: The main benefit of branding is that customers are much more likely to remember your business. 2. Consistency in the Marketplace: The more often a customer sees your brand in the marketplace, the more often he will consider it for purchase. 3. Preference: Small businesses that develop strong brands build preference for their products. 4. Identification: Branding your product can improve the return on your advertising and marketing budget.  5. Customer Loyalty 6. Increased Trust: Both new and established customers will place increased trust in your business. 7. Branding helps the company in charging a premium price for their product because a good brand commands a higher price than its competitors which in turn leads to higher profit margins for the company. 8. Brand name promotes repurchasing. 9. Competition becomes easier with the help of brand loyalty. 10. IMAGE OF SIZE: A strong brand will project an image of a large and established business to your potential customers.  11. IMAGE OF QUALITY: A strong brand projects an image of quality in your business, many people see the brand as a part of a product or service that helps to show its quality and value. 12. Extension: A strong brand can help you launch new products or enter new market sectors. Giving new products the brand elements and qualities that customers recognize and trust reduces the risk of failure.  13. Growth: Branding can help you increase your revenue and grow your customer base. 14. A Relatable Identity: Your branding lets customers visualize your services and offerings. It's always good to put a 'face to the name,' so let your branding be the 'face' that your customers see. 15. Branding also helps the company in sustaining in the market for the long term. 16. Prices of branded products are fixed by the companies themselves and there are no frequent changes. 17. IMAGE OF EXPERIENCE AND RELIABILITY: A strong brand creates an image of an established business that has been around for long enough to become well known.  18. Barrier: A strong brand can help protect market share and create barriers to entry for new competitors.
Views: 1973 Patel Vidhu
Product and Service Management - Actions for Product Life Cycle Stages
 
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Full course: https://www.udemy.com/4-strategies-for-product-and-service-management/?couponCode=PROMONOW Understanding Product Life Cycle Understanding the product life cycle is an important step in formulating a successful product strategy. Operations management is responsible for the majority of the stages in the life cycle, with marketing handling the remainder. But it's essential that for each stage of the product life cycle, both operations and marketing are aligned and communicate in an effective manner with each other. This relationship is extremely important – it can determine whether a product strategy is successful or not. Stages of the Product Life Cycle The product life cycle has four stages: 1 - introduction. 2 - growth. 3 - maturity, and 4 - decline. Introduction The first stage involves the product being introduced to a new market. Product awareness and development are key aspects of this process. Branding and quality levels are established and issues relating to intellectual property, patents, and trademarks are addressed. At this point in a product's life cycle, its target audience includes innovators and early adopters. It isn't heavily distributed at this stage, as the organization wants to wait until there is significant consumer acceptance of the product. Growth The second stage is the growth stage. The organization tries to build brand preference to retain a loyal customer base. The aim is to increase the product's market share. Quality and price become very important factors at this stage. Additional features may be added to the product to ensure consumer interest is maintained. The promotion of the product is widened and the target audience broadens. The product is more widely distributed in response to increasing demand and customer acceptance. Maturity In the third stage, maturity, it is common for sales to plateau, partly in response to increased competition. The volume of production stabilizes and the product begins to show significant return on investment. Full course: https://www.udemy.com/4-strategies-for-product-and-service-management/?couponCode=PROMONOW
Views: 819 Sorin Dumitrascu
PHASES OF BUSINESS GROWTH
 
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PHASES OF BUSINESS GROWTH // Carolin Soldo Wondering how to grow a business? Having a solid business model and understanding the principles behind business development, business expansion, and eventually, business success are the foundation of any growing business. In this video, I will explain how The Harvard Business Review’s five stages of growth applied to your online coaching business, and how knowing what stage you are in can help you create a business development plan and a solid growth strategy for a scalable business. CHECK OUT THE FOLLOWING FREEBIES I MENTIONED IN THIS VIDEO // Premium Coaching Program Guide - http://carolinsoldo.com/blueprint Premium Branding Guide - http://www.carolinsoldo.com/branding-kit TWEET THIS VIDEO: https://ctt.ec/KPc9J To learn more about the phases of business growth, check out this video: https://youtu.be/IcX76qOWojk CONNECT WITH ME ON SOCIAL: Facebook: https://business.facebook.com/carolindenisesoldo Twitter: @CarolinSoldo Instagram: https://www.instagram.com/carolinsoldo Pinterest: https://www.pinterest.com/carolindenisesoldo https://youtu.be/LIeboTPy-98
Views: 1030 Carolin Soldo
Big Mistake: Jim Questions Veronica's Loyalty | Tyler Perry’s The Haves and the Have Nots | OWN
 
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Katheryn has finally admitted to Jim that she shot the DA. Still, she thinks they should try to pin the murder on Veronica. For more on #HAHN, visit http://bit.ly/TQXy0p Find OWN on TV at http://www.oprah.com/FindOWN #OWNTV #HAHN #TikaSumpter SUBSCRIBE: http://bit.ly/1vqD1PN Download the Watch OWN App: http://bit.ly/2hr1nX2 Download the OWN Bold Moves App: http://bit.ly/2hglOIa About Tyler Perry’s The Haves and the Have Nots: Tyler Perry's “The Haves and the Have Nots” is a television drama from the prolific writer, director and producer Tyler Perry. The show follows the complicated dynamic between the rich and powerful Cryer family and the hired help who work in their opulent Savannah, Georgia mansion. About OWN: Oprah Winfrey Network is the first and only network named for, and inspired by, a single iconic leader. Oprah Winfrey's heart and creative instincts inform the brand -- and the magnetism of the channel. Winfrey provides leadership in programming and attracts superstar talent to join her in primetime, building a global community of like-minded viewers and leading that community to connect on social media and beyond. OWN is a singular destination on cable. Depth with edge. Heart. Star power. Connection. And endless possibilities. Discover OWN TV: Find OWN on your TV!: http://bit.ly/1wJ0ugI Our Fantastic Lineup: http://bit.ly/1qMi2jE Connect with OWN Online: Visit the OWN WEBSITE: http://bit.ly/1qMi2jE Like OWN on FACEBOOK: http://on.fb.me/1AXYujp Follow OWN on TWITTER: http://bit.ly/1sJin8Y Follow OWN on INSTAGRAM: http://bit.ly/LnqzMz Follow OWN on PINTEREST: http://bit.ly/2dvfPeN Big Mistake: Jim Questions Veronica's Loyalty | Tyler Perry’s The Haves and the Have Nots | OWN http://www.youtube.com/user/OWN
Views: 66488 OWN
Brand Development
 
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A short description of the brand development process
Views: 125 Richard Rosebery
Seven Steps to a Website that Bears Fruit
 
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http://www.juicywebdesign.com.au/?p=SU to register for the full FREE e-course Juicy Web Design provides distinctive custom website design and development, based on a professional content management system. We also provide innovative search engine optimization and internet marketing services. At Juicy, we believe that every website should bear fruit in terms of building brand awareness, generating leads, improving customer loyalty or increasing revenue. Our free audio series will take you step by step through all the necessary stages involved in creating and maintaining a website that bears fruit. Each step has a 10 minute audio and a powerpoint presentation to watch. The audio contains sound advice, useful information and a host of tips that you can implement immediately. One step will be sent to you each week until you have the entire series.
Views: 144 juicywebdesign
My Position on Destiny Console Wars
 
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The long and the short of it is this: Console wars are silly. There's no real link between console preference and player skill. Gamers are gamers, no matter which console they prefer. Their reasons range from social reasons to console performance to brand loyalty.
Views: 43690 True Vanguard
What is CUSTOMER DELIGHT? What does CUSTOMER DELIGHT mean? CUSTOMER DELIGHT meaning
 
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What is CUSTOMER DELIGHT? What does CUSTOMER DELIGHT mean? CUSTOMER DELIGHT meaning - CUSTOMER DELIGHT definition - CUSTOMER DELIGHT explanation. SUBSCRIBE to our Google Earth flights channel - http://www.youtube.com/channel/UC6UuCPh7GrXznZi0Hz2YQnQ?sub_confirmation=1 Source: Wikipedia.org article, adapted under https://creativecommons.org/licenses/by-sa/3.0/ license. Customer delight is surprising a customer by exceeding his or her expectations and thus creating a positive emotional reaction. This emotional reaction leads to word of mouth. Customer delight directly affects sales and profitability of a company as it helps to distinguish the company and its products and services from the competition. In the past customer satisfaction has been seen as a key performance indicator. Customer satisfaction measures the extent to which the expectations of a customer are met (compared to expectations being exceeded). However, it has been discovered that mere customer satisfaction does not create brand loyalty nor does it encourage positive word of mouth. Customer delight can be created by the product itself, by accompanied standard services and by interaction with people at the front line. The interaction is the greatest source of opportunities to create delight as it can be personalized and tailored to the specific needs and wishes of the customer. During contacts with touch points in the company, more than just customer service can be delivered. The person at the front line can surprise by showing a sincere personal interest in the customer, offer small attentions that might please or find a solution specific to particular needs. Those front-line employees are able to develop a relationship between the customer and the brand. Elements in creating motivated staff are: recruiting the right people, motivating them continuously and leading them in a clear way. There are three objectives when implementing Customer Delight: 1. make customers loyal. As described by Sewell, that finding new customers costs 4 to 9 times more time and money than reselling to an existing client. It is thus commercially intelligent to retain as many clients as possible. 2. have customers that are more profitable. Average delighted customers spend more with less hassle. As can be seen with the list of Van Setten, when all other elements are correct, clients accord less importance to price (as long as their perception of price remains reasonable). 3. have clients talk positively about your product, brand or shop, the so-called word of mouth. In a world of informed customers, 92% of customers consider word of mouth as the most reliable source of information. Delighted clients can be a valuable source of advertisement for a company. The effect of achieving those objectives, according to Reichheld as described in The Ultimate Question 2.0, only 9% of the world’s major firms achieve real sustainable profit and growth over 10- year period from 1999 to 2009. Customer Delight is the only kind of growth that can be sustained over the long term according to Reichheld and Markey. The authors mention that their company Bain & Company have researched and concluded that a 5% increase in customer retention could yield anywhere between 25% to 100% increase in profits. The book explains the Net Promoter Score; a system which measures what customers are feeling and thus creating accountability for the customer experience. In order to consistently deliver Customer Delight at all customer touch points throughout the company, a customer-centric corporate culture is key. With this corporate culture all processes, systems, people and leadership are aligned: everyone in the organization shares the same set of values, attitudes and practices. Developing the culture is a continuous exercise of innovation and improvement, involving every employee of the company. An absolutely necessary step is linking Customer Delight behaviour to the core values of the brand. Core values are operating principles that guide an organization’s internal conduct as well as its relationship with customers, partners and shareholders. Once core values are clearly outlined it is critical to incorporate them into every process, from hiring, to employee appraisals and decision making.
Views: 73 The Audiopedia
Are S.A's loyalty programmes a new form of cash?
 
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You see them everywhere and they don't seem to be declining. According to a news survey, there are well over a hundred loyalty programmes in South Africa and with a 26 per cent year-on-year rise of economically active South Africans using customer loyalty programmes - we ask if brands know how to reward their customers in the economically depressed environment and why subscribers are willing to bulge up their own wallets with loyalty cards. Join Bruce Whitfield and his guests Amanda Cromhout, CEO of Truth and Benjamin Reid, a serial subscriber of ten loyalty programmes for more.
Views: 182 CNBCAfrica
Loyalty doesn't always pay off...
 
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You could be sipping cocktails at the Bellagio Hotel courtesy of the Paddy Power VIPP club. Here's how to join. http://pdy.pr/dVvbqC
Views: 3045 Paddy Power
Customer Service Part 1: Client Loyalty
 
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Here Patricia speaks about client loyalty.
Views: 49 Patricia Raskin
7 Steps to Website Success
 
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7 Steps to Website Success Developing an engaging mobile ready website that converts visitors into leads and leads into buyers, will provide an effective hub for your digital marketing campaigns - and will lay the foundation for your online success. Here are seven key steps for achieving website success. Step 1: Discovery - Understand What You Need Your website may have many marketing objectives, but it’s important to focus on what your customers and potential customers want. Using buyer personas is an ideal starting point to guide you in the right direction. Step 2: Budget – Think Investment, Not Cost A website is no longer a static shop window – it’s an interactive platform that will keep your customers engaged and create brand loyalty. Your digital marketing budget should reflect this. Step 3: Planning – Crucial to Your Success In addition to planning your website, you will need a complete marketing plan that includes other online strategies that will attract visitors to your site. Only then are you ready to start constructing a full digital marketing campaign Step 4: Design and Build If the discovery and planning stages are successful, the design and development strategy for your website will be become obvious, as your online objectives will guide the construction. Step 5: Test and Debug This step is often rushed, but is vital for delivering a great customer experience. Make sure you allocate enough time for all the necessary QA and UE checks to be completed thoroughly. Step 6: Pre and Post Launch Activities It’s important to capitalize on the marketing opportunities your new website will provide when launched. Incorporate and maximize your social media coverage, search engine exposure and data capture. Step 7: Analyze and Improve Regular measurement and analysis of the data your website can provide will allow you to continually tweak and improve to ensure you achieve a generous return on your website investment. If you would like help to improve your online presence, get in touch with your local WSI Digital Marketing Consultant today. Contact +971 553 998813
Views: 39 Munir Osman

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