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Hey, everyone, it's Neil Patel here for another Q&A Thursday I'm here with Adam from https://viewership.com/
Aniket created a website around a month ago and had done a lot of really good Facebook and Instagram promotions plus some AdWords campaigns, but they do not see any traction with sales. So do you have any tips for them to improve sales if they're getting traffic?
If you're getting traffic and you're not getting sales early on, it usually is because you're not getting the right kind of traffic. Yes there's something called conversion optimization which many of you guys already know about, but you shouldn't focus on conversion optimization from day one, it's more so just generating a few sales.
When you start up a website, you probably are at zero sales, and you're like yeah I'm going to throw in some Facebook traffic I'm going to throw in some Instagram traffic, I'm going to throw in some YouTube traffic, and I'm going to crush it. That's not how it works. Social media traffic doesn't convert as well as Google organic, paid Facebook, or not Facebook, paid Google Ads, paid Bing ads, Facebook ads and social media ads can generate traffic as you already know and you're great at it.
When you're starting your brand new website, you need to get in sales. It doesn't even matter if it's profitable more, so you're just looking for the channels that convert and the ones that don't. So focus on Google AdWords, focus on Bing ads and you want a checkout SEMrush, put in your competitor URLs, and it'll show you where they're getting the majority of their traffic from.
It'll show you two parts. Where they get their organic traffic from and where they get their paid traffic from. Just because someone's getting a lot of organic traffic from a few keywords, it doesn't mean that's what's driving sales, but, if they're consistently bidding on specific terms for Google search network, you typically can assume that hey these keywords drive sales and you can use SEMrush to figure that out.
And once you've figured out what's causing the sales than from there you can focus on, alright, these are the keywords that drive sales, let's focus on SEO and get rankings over time. You won't get the results in three months, six months, it'll take over a year. Then you can say hey let's create content on these topics because if this is what people are looking for before they buy, content marketing should also help. And it's not just text-based content. It could be video-based content like you do on YouTube and with your video-based content, you're driving sales.
Optimize. Optimizing thumbnails, headlines, keywords, you'll see--
Make sure the thumbnail has a picture that really stands out as much as possible and has text in the thumbnail and the thumbnail basically, elicits some curiosity. So you know, you're competing against every other thumbnail on YouTube, and the key is just too, what makes yours more clickable than others.
Headline. You know, if you spend two hours making your video I want you to be spending six hours on creating your headline, it's that important, I mean headlines are everything when it comes to marketing.
The next step would be adding tags to descriptions and stuffing it with keywords.
The third tip is, if you're a business boost it, use Google AdWords to boost your videos, use paid campaigns to get your channel going at least in the first place.
With ads you're signaling to YouTube, they're like hey this channel's legit, people are watching your videos. If people aren't watching your videos and you're putting all this money into it, if people are only watching it for 30 seconds, clicking away, the ad spend is not worth it. But for Neil's videos like, they're good content, right? So people are watching them, there's great audience retention, so the more money we put into it, people find out about them, and then they want to watch more. It is just producing a show; it's like producing a TV show.
Thank you guys for watching, if you liked this video, like it, share it, comment, tell all the people about it. If you have another question that you want to be answered on our weekly Q&A Thursday videos, just leave a comment on that question.
Is this information good for a unique pain free hairstyling tool? Or just BtoB business. We do well and vendor events in regards to sales. But lack the online sales. We gret traffic no one clicks to purchase.
I am confused. I have just checked a competitor and they are paying for keywords of their brand name. Why would they do that? Would Google not work out the searcher intent? If I would put Neil Patel into Google, you would come up on the first page. You would not have to pay for that. Why pay?
Incrível este video, são dicas preciosas, bem diferente do que alguns youtubers tem feito no Brasil, grato pelas dicas, espero conseguir colocar em pratica, no meu caso tenho um blog, onde desejo produzir conteúdo de valor, aliado a isto, vender ebook, com conteúdo que permitira uma pessoa a partir do zero, trabalhar na internet, de maneira real, sem investimento, apenas com o seu trabalho e esforço, pois eu mesmo mostrarei as plataformas e como as uso, assim qualquer pessoa poderá ver que é real.
Obrigado Neil e Adam!
question please! I'm an IT administrator, very savvy in tech software. But not in online buz. I've invest my last tree months searching how to start making money on line, have found taht there are so many self made millionaires out there, but i don't trust what they sell. unlike your channel! Please help. I have created 2 websites one with shopify, and the other with wordpress using dropshiping, google and facebook campain. So far no results. What would you recommend to do for some one like me to start creating a profit? thanks
Hi Neil...lots of love from India. Can you share your opinion on MentorBox by Alex Mehr and Tai Lopez. In this period where there is abaundance of book summaries for free in YouTube, why would anyone pay monthly subscription for the same book reviews. Your perspective would really help the public 👍
Neil, I completely dig the white background on your video that has no distraction and the focus is on the subject (you). Since you understand branding and its importance, try incorporating them in your set too, like an orange stool cover / i-pad cover instead of black. Perhaps an orange watch strap or a thin orange collar on your T-shirt, certainly not to overkill.
Keep up the good work..i have a question about my brand new health website ..i am tracking long tail keywords but get very small pageviews.... So How to know keyword difficulity so i can compete with giant websites?
.. Thanks Niel for all your free stuff.
I have an Artist Shop on Threadless and I am not getting any organic traffic. Is there anything I can do regarding SEO if they don't generate a sitemap.xml for me and I have no control over the code to upload one? I am using Google Console and Analytics.
convey emotion, be consistent, do all avenues possible but 1 thing left out is the amount spent. Minimum $500 a month on adwords to get anything out of it, this doesnt include paying fb, youtibe, etc. in addition to the $100 it cost to set run site. Takes a dollar to make a dollar, this is an important factor left out. SEM good. Audience retention --> but a bigger better budget probably needs to be defined ahead of time. atleast this was my experience until Trumps tariffs now its all dead
Hi Neil, great advice as always, we met in January, in Santa Monica, I invited you as a guest on my Radio Show, 1.5 million+ local reach, more from the internet, show called Internet Marketing and Business Solutions, with Ronald Couming, live Mondays at 11am to 12pm EDT can set a date for you be a guest?
Neil, I have a big questions. We are B to B international business. However my 99% traffic comes from final user. It's difficult to got B2B leads. How to push my website to B 2 B business? Please help us. Thanks in advance.
Appreciate for your reply. Yes, we know content marketing. Because our products is BAMBOO SKEWERS. It belongs to consumer goods. Usually we write "how to use skewers" "how to choose skewers” "how was skewers been produced‘’. No matter what article we create. Most traffic still comes from final user and very less B to B business leads. This issues perplex us three years. Our web: www.pandabambu.com. Please can you help to give some suggestions?
I was watching some videos by a very well known youtube marketing guru and consultant on how to market your videos and build your channel and he said to never pay to promote your youtube videos using Google Adwords and claimed it is a total waste of money (paid views don't get subscribers, don't get shares, and don't get likes) and that when you pay to promote a youtube video, you kill getting organic searches for that video. In this video you say the opposite and that you should pay to promote your youtube videos. So, which is it? Pay or not pay to promote a youtube video?
Peter Geisheker pay, pay and pay some more and everyone gets rich while you go broke in a few years, unless you have a keystone proprietary benefit, then make as much as u can in 5 or 6 yrs and have a good exit strategy for when competitors start to move upon u. then go buy an island.
Hey Neil Patel,
I am requesting for GDPR for third time. Its an complicated topic, and I think only you can explain this thing in a simple way. Hope you're working on that video, as already requested. I am excited for it.
Thanks & Regards,
(Founder – Qdient Media)
Neil .. i have a passion in make money online and digital marketing i am not an expert but trying to learn things in this niche ... my que is should i start a blog in this niche becoz this niche is very competative and i am beginner( this will be my 1st blog ) what would u recommend me ??
If I'm promoting a specific ethnic adult dating cpa offer using 2 large tube traffic sites via desktop banners and I'm getting 1-2 conversions at $6 revenue per day however investing $30 per day getting 400-500 visitors and split testing my landing page, what's the wisest impacting part of the process to focus on to improve conversions?
I want to scale up volume however conversions are too low.
Thanks for your videos
I contacted support for push notification on subscribers Ive heard nothing back about a setup problem Im facing any chance to get support to reach out?
Hey Neil, thank you for your valuable informations :)
I have not missed even a single video of yours and just because of you I have got to know many things from scratch to at least having a website that makes some money..
But just one last question. I am running a website (particularly for affiliate marketing) only on one *niche* "Men's Grooming" .. should I continue creating posts on that until I get rank on google or should I add one more *niche* to my website to make it a bit interesting for my readers ..
Please help me coz I'm getting confused.. :( .. thanks for your support.. eagerly waiting for your next video <3
Hi Neil, you're a machine of information, thanks for sharing the information in this video bit by bit, with actionable steps. It's funny, your partner is supposed to ask and you answer, but you ended up asking the questions... Great video. And you look handsome, like always - with all due respect.
Video is just awesome keep it up. I have one question for you in the field of PPC.
I am spending 200$ on my adds and my competitor is spending more than me on the same keywords so how can I take my ads on the number 1 position?
Nice video. Q. Why does Facebook only allow a small percentage of your followers to see your post? After all, they are your followers and should be entitled to see your posts? And, what's the legal position with that? Do you know?
Black hat use to be an option, but Google's algorithms are incredibly sophisticated now. It is *very hard* to trick the algorithm now... And you are running a huge risk because any day Google/YouTube might implement a change that recognizes your black hat technique, and you lose 95% of your traffic immediately IF YOU'RE LUCKY. If you're not lucky, your channel gets deleted and you get banned from Adsense.
It takes a lot more work to find and implement white (and gray, but very pale gray) hat techniques, but it is really the only option these days.
Another great video guys!! The actionable tips were great!! I really appreciated your honest tips on using Google and Bing ads for conversions. I'm always torn if that spend should go to Facebook ads. The YouTube tips were great too! Thanks guys!
Hey Neil, please make a video purely on affiliate marketing mainly on hardware products. How to sell them effectively. Why buyer will purchase that product from your link rather then directly going to main seller. What is the trick to be successful in this kind of affiliate marketing.
Hey Neil I have question regarding keywords. Google says we must keep our keyword density upto 3% beyond that it will be considered spamming but I encountered some of the white hat users who are using more than 3% and yet they are Ranking on 2nd page. Can you please explain this.
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